Social Media Food for Thought
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Deborah Schultz lead a great session at the Social Media Workshop on June 11, 2007 at SAP Labs in Palo Alto, CA, delving into one of her favorite topics, marketing in a relationship economy. What have companies done right and what are they still getting wrong - some great case studies here to learn from...
![Social Media Food for Thought ,[object Object],Deborah Schultz www.deborahschultz.com](https://image.slidesharecdn.com/social-media-food-for-thought2011/85/Social-Media-Food-for-Thought-1-320.jpg)
![We live again in a relationship economy ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media Food for Thought
- 5. Your are connecting everywhere, anytime
- 10. Catalyst Starters - time for you to work
- 11. Sony PSP: so obviously wrong, it hurts
- 12. Ford: this is a old-style Campaign not Social Media
- 13. Microsoft: Connect ALL the dots..PLEASE "exceptional technical community leaders from around the world who voluntarily share their high quality, real world expertise with others".
- 14. American Airlines: just another slick ad campaign
- 15. Heroes: Understood their fans & what they wanted
- 16. And the Fans ran with it: Good or bad?
- 18. Netflix: the ultimate in co-creation
- 19. Six Apart: human voice - truly real
- 20. Splashcast: talk about what u are doing
- 21. Wal-mart
- 22. Be human!
- 23. Thanks, btw Deborah Schultz www.deborahschultz.com