1. Who should we be
talking to in our
vertical market?
I’ve been following the big wigs in Influence Marketing for sometime and love
what is being said for the most part about influence marketing. What is missing
for me is the definitive list of who to target. I’ve tried to use services like
Radian6.com , klout.com and the like but have been very frustrated by their result
sets. They are either to long with no priority of focus or are two far out in right
field for the result set to make any sense. So we have passed on letting them drive
our marketing spend activities.
If you have read any of my other posts on-line you will know I am obsessed with
figuring out who the key influencers are by vertical market. If I can figure out who
drives my customers to take action then the idea is I can dramatically reduce my
cost of acquisition and in turn improve my gross margin.
The first place we should start is to define an Influencer? I define it as: Any person
you follow that can get you to either take or not take action.
The next idea is to determine who are the most important influencers to focus on in
your vertical market.
This is the hard one, with thousands of different people and companies talking
about a topic how do you sort out who matters the most?

2. From what I have seen no one has done a good job of this. Dozens of firms have
figured out how to divide by Twitter and approximate a persons importance but not
a single firm has delivered a comprehensive list of here’s the top most influential
person in Technology/Storage.
Once this solution is developed the world of marketing will be turned on its head.
Good Hunting…see you soon online.
Jim
Posted in: Influencer Marketing