LEAVE THIS WORKSHOP KNOWING: The people, processes & technology you'll need 1. The Problem Of Influence 2. Why Influence Cannot Be Measured The Way The Industry Says 3. 3 Ways You Can Measure & Act On Influence Today

1. SocialMatica’s Social Media Workshop Series
THE TRUTH ABOUT INFLUENCE

2. The Tools & The Breakdown
What You’re Going To Learn
1. The Problem Of Influence
2. Why Influence Cannot Be Measured The Way
The Industry Says
3. 3 Ways You Can Measure & Act On Influence
Today

3. Introduction
• Who is SocialMatica
– What We’re About
– Why We’re Doing This
– Free Social Performance Tool
http://agencysnap.socialmatica.com
• Hash Tag #smtca Questions
– This week or future workshop content

4. SocialMatica ToolKit

5. A Couple Assumptions
• You’ve Used Klout Before Or Something
Similar
• You’re Trying To Do Blogger Outreach
• You Need To Save Time
• Build True & Reliable Marketing
Knowledge

6. What’s The Problem?
• Influence is more of an implied belief
• Social Influence even more so

7. What Are Missing?
• Context
• Boundaries (good context will bring this)
• Reality VS Desire
• The Customer Get’s A Vote

8. Angles Of Influence

9. Person View

10. Blogger
Topic View Digital Publication
Competitor
Brand
Chris Brogan
-Frequency
-Relationship To
Others
-Rank Relative
Independent
Random
Agency

11. Subject Matter
Blogger Digital Publication
Competitor
Brand
Chris Brogan
-Frequency
-Relationship To
Others
-Rank Relative
Independent
Random
Agency

12. Subject Matter
Social Identity Social Identity Social Identity
• Topic 1 • Topic 1 • Topic 1
• Topic 2 • Topic 2 • Topic 2
Traffic Traffic Traffic
Audience Audience Audience
Social Activity Social Activity Social Activity

13. Subject Matter View
• The Keywords/Topics
• Everyone who talks about it
– Where
– The social performance of those places
– The relationship between them and others
– Frequency
• Who’s Not Talking

14. (the purist view) The Risks
• The system is gamed from word go
• SEO, PPC
• Search Engine Trustworthiness
• Content farms
• Links
• Run on Network Traffic

15. The Upside
• Context is required
• What is context?
– Context is framing the subject matter
– Organizing your data sources
– Trawling for social identities
– Discovering their relationships
– Plugging that into a ranking and performance
management system

16. 3 Ways To Leverage This Information

17. Blogger OutReach
• Load Them Into AgencySnap
• Locate Their Content & Sources
• Twitter Search Tools (Measure Engagement)
• Youtube Search (Comments, Likes)
• LinkedIn
• Facebook Followers / Fan Page / Comments

18. Competitive Comparison
• Load Them Into AgencySnap
• Locate Their Content/Channels
• Twitter Search Tools (Measure Engagement)
• Youtube Search (Comments, Likes)
• LinkedIn
• Facebook Followers / Fan Page / Comments

19. Digital Publication Advertising
• Load Them Into AgencySnap
• Locate Their Audience
• Twitter Search Tools (Measure Engagement)
• Youtube Search (Comments, Likes)
• LinkedIn
• Facebook Followers / Fan Page / Comments

20. Two Reminders

21. Listening V.S. Quantylizing
• It's not reacting to data, it's organizing data
• It's not measuring you, it's measuring your
competitive social context
• It's being sure and not assuming anything that
you don't have to
• It's collecting all the data we need to measure
our activities and the reactions to them, but in
context to our message and audience.

22. What Do We Need To Focus On
• Systematic Approach
• Toolkits That Make Sense
• Measurements That Make Sense

23. Review
• Context; Social Reality
• Topics Lead To Social Identities
• Competitive Data-Sets
• Interactive System
• AgencySnap Is Free

24. SocialMatica ToolKit

25. Questions?
www.socialmatica.com
training@socialmatica.com
If you’d like a free account to AgencySnap, just
send us a note to the email above and we’ll
reply with login details.