Things you will learn: 3 Tactics, using Google + That Will Destroy Your Competitions Morale 3 Of the most notable features of Google + Why You Should, or Should Not Spend Any Time Worrying About Google +

1. SocialMatica’s Social Media Workshop Series
HOW TO USE PINTEREST FOR
BRAND BUILDING

2. Pinterest (The New Kid In Town)
What You’re Going To Learn
1. Pinterest Basics
2. Value of Pinterest To Brands
3. How To Leverage Pinterest for Company

3. Introduction
• Who is SocialMatica
– What We’re About
– Why We’re Doing This
– Free Software Tool
http://agencysnap.socialmatica.com
• Who is Joshua Barnes – Director of Social
Strategy
• Hash Tag #smtca Questions
– This week or future workshop content

4. A Couple Assumptions
• What’s All The Buzz About?
• You’ve Prolly Seen The Referral Traffic
Statistics
• It’s A New Social Network So It’s
Got To Be Good Right?
• You Prolly Just Want To Know
More

5. Some History
• Launched Early 2010
• Built On The Concept Of
Curation
• There Are Copyright /
Legal Concerns

6. My Research
• I Built Some Boards
• I Looked At Boards
• I Looked At How A Marketer Could Use It
• I Even Built Some Examples Using Audience
Members Brands…Yeah…Your Brand Might Be
Featured In This Workshop!

7. The Highlight Features
• Social Network – Followers, Follow, Pinned
• Pictures, Video (Youtube – others click
through)
• Pin, Pinboard, Pinner, RePin, Badge
• Hash-Tags & Keywords

8. Things To Remember
• When Pinning Original Images
– Name Them With Keywords
• When Pinning Curated Images
– Put Keywords In The Description Box
– Attempt To Pin The Image From The Landing Page
You Want People To Go To
• When Re-Pinning – Comment On It (keywords)
• Facebook Images CAN Be Used – But There’s A
Trick! (even though Pinterest says they can’t)

9. The Facebook Trick

10. Paste The Url Into The Browser

11. The Value Of Pinterest To Brands
• Brand Building
• Referral Traffic
• Promotions
• New/Disparate Audiences
• Highly Curative
• SEO Opportunities
• Access To Real People With Persistent
Motivation

12. Why I’m A Little Suspicious…

13. Let’s Talk
• Pinterest Traffic Is Up 150+% From Dec 11’ To
Jan 12’ 10mm+
• They Are In The Top 10 Social Networks
According To Hitwise – Click For Reference
• Referral Traffic Is Very High (there’s a reason &
it’s not necessarily good)
• Sites Needing Volumes of Traffic Can Look To
Pinterest

14. Why Shouldn’t You Use Pinterest
• You’re Concerned About Legal Issues
• You Can’t / Don’t Curate
• Traffic To Your Main Site Isn’t Crucial
• You Can’t See A Strategic Problem Pinterest
Value Provides (me too scam)
• You Can’t Use Youtube For Video Marketing

15. Let’s Look At Some Examples
• Catalina Island Vacations
• Kelley Blue Book

16. First Catalina Island Vacations

17. The Profile View

19. Advantages
• It’s A Clever Use Of The Display Features
• It’s Game Oriented
• Allows Two Layers Of Visual Stimulation
(enhance click throughs)
• Gives Ability For Loyal Ambassadors To Help
You Create Credibility (Imagine A Survey Campaign In
Tandem That Drives Clients To Comment On This Board)

20. Let’s Browse The Board

23. The Benefits
• In 30 Minutes…
– I Created An Interesting Concept
– Explorers May Tug On Any Of These Images Pulling
Them Back To My Board & Contest
– I Strategically Re-Pinned People Interested In Vacation
Things
• Creating New Followers
• Exposing My Pins To A Wider Audience
– I Have A Billboard Promotion That Is Freestanding
– Images Hosted On Your Blog Would Bring Clicks To
Your Blog

24. Now Kelley Blue Book

25. My Pre-Work Observations
• Consumer Oriented
• Search Driven Traffic (I assumed)
• Highly Influential In The Market
• Probably Benefit Most From After Market
Conversions (credibility)
• Helps Validate Reach For Advertising
• I Saw A Facebook Contest

26. The Board View

27. Keyword Research

28. Advantages
• Multi-Social-Site Commenting
• Cross-Marketing Integration
• SEO
• Contest Reach
• Data For Reach (click through)
• Create A Sequence That Is Engaging But Also
Drives Clicks

29. The Board View

30. The Benefits
• In 30 Minutes…
– I Created A Contest That Cross-Promoted KBB FB Post
– Free Standing Contest, Each Image Refers People To
The Landing Page Of The Contest
– I Used Art To Compel People To View
• Instantly Got 8 Followers
– Promotion Viewable On The Board Or From Any
Image
– Helped My SEO Program By Using A Keyword String
That Has 1.5 mm Searches
– Bit.ly To Track Clicks

31. Other Brand Examples
• Chobani – Boring In My Opinion
• Oreck – Useful – Cat Internet Phenomenon, Meme’s
• Mashable – Good Cross Marketing Promotion
• Top Ten Followed Pinterest Brands
– Perfect Palette
– Real Simple
– The Beauty Department
– HGTV
– Apartment Therapy
– Kate Spade New York
– Better Homes & Gardens
– Whole Foods
– West Elm
– Mashable

32. Before We Get To Conclusions
• Upcoming Workshops Are:
– Launching Out Truth Series For 5 Weeks!
• The Truth About Social Media Tools – Breaking Down
Some Industry Standard Tools & What Works, What
Doesn’t
• {in a few weeks} The Truth About Content Marketing –
Why You Don’t Have To Be Steve Jobs Be A Successful
Content Marketer
– Check Out Our Curation eBook
– http://training.socialmatica.com/how-to-use-
content-curation-to-build-gate/

33. Conclusions
• Pinterest Is More Likely To Have Women In
General As Audience Members
• Creative Types
• Explorers
• Adventurers
• Will Drive Traffic, Maybe Kill Your Bounce Rate
Though
• Overall, Worth It If You Have The Go Juice…

34. Questions?
www.socialmatica.com
training@socialmatica.com
If you’d like a free account to AgencySnap, just
send us a note to the email above and we’ll
reply with login details.