3. Connect with Your Potential Clients
WITH ADVATEXT’S GEO-TARGETING CAPABILITIES,
Exactly When You Want
YOU CAN REACH YOUR CUSTOMERS
And Right When They Need It!
WHENEVER YOU WANT, WHEREVER THEY ARE
5 FREE Tans when you
Text GOLDENTAN to
55469
4. 72% of Americans text message
across all demographics
67% of customers would like to
receive mobile alerts or reminders
Twice as many people Text Message
than own a Television set
82% of Americans do not leave the
house without their cell phones
CTIA 2009
5. Text Call to Action
Live Demonstration “Try it on your phone
Now!”
KEYWOR SHORTCODE
D (STAYS THE
(CHANGES SAME)
)
Text GOLDENTAN to55469 to Receive
GOLDENTA 55469
N
5 FREE Tans!
When client texts,
They are entered
Into the database!
TEXT MESSAGING 101
6. Taking Your Broadcast Media/ Event/ Flier to your Potential
Customer’s handset!
Studies Show a Text-
message stays on the
cell-phone an average
of 12 days.
=
This means additional
exposures to your
audience
Instantly Deliver:
•Video Instantly Deliver:
Instantly Deliver:
•Your Commercial
•Pictures
•A Demonstration A Mobile Landing
•Coupons YOUR Page.
•Links to Website COUPON
HERE!
•And more
7. Timely Promotions = Higher Redemption Rates
Schedule the Delivery of Coupons, Reminders, and Offers at exactly the right moment!
Putting the Offers Right in the Hand of your Current and Potential Customers!
= More Transactions per Month
Regal Salon: Come in Tan World: Free upgrade Shannon’s Salon: Our
today or tomorrow and to Silver package this premium Spray Tans for
get a FREE lotion with any week only code mb8932, $20 OFF this weekend
Tan Package. Exp. 4/8 show msg 2 redeem, exp. only, FWD 2 friends, call
http://salon.com Reply 5/2 Reply STOP 2end for appt; (816)223-8584
STOP 2end Reply STOP 2end
8. (Example of Return-on-Investment on a small scale)
1,000 4% or Higher
Customers Redemption Rate Average
in your on Promotion or Transaction
database Coupon
Industry ranges between 4-13% redemptions on Mobile offers and
coupons
Quantifiable Return on this direct media!
Investment to send 1000 messages to Database? $50
ROI on 40+ Customers walking in, setting an appointment or visiting?
$35 average ticket? $1,400
9.
10. The Mobile World 101
3 Components to Database Building
1. Point of Sale To: 55469
Create engagements with every customer that walks in the salon to MSG: Tanning
encourage them to text. Build a database of 9-20 customers per
day.
2. Add the Mobile “Opt-in” Option to your
current Website
Options to capture online traffic into the
Mobile database from the web
3. Traditional Media (capture new clients)
Add the Mobile Call-to-Action to
every Advertisement; print, radio,
coupon, event, TV, etc.
11. Point of Sale
Capture Your Current Customers into
Options Might Include:
Database!
1. Offer each client an instant coupon for a FREE upgrade!
Have them Text to get the Instant Coupon!
Angelo Mendi: 20% OFF
next visit with purchase of
2. At check-out use flyers, hand-outs, or Displays to any accessories, code
mb239, FWD to friends,
encourage them to Text for a coupon for Next Visit; exp. 5.15.11 Reply STOP
(Coupon can expire within a month to encourage a 2end
quick repeat visit)
3. Have Customers Text-in for an instant discount of 20%
OFF today’s purchase
Future Text-Promotions to Current Clientele will help drive
Product sales, increase frequency of visits, help stay top-of-mind
So clients refer business, and more…
12. Capture Web Traffic into Database!
Tan World: 1 Month of Free
Tanning when you buy 2
months this week only!
Coupon code mb2341 Reply
STOP 2end
Instant Coupon for 1 month
Of FREE Tanning!
Enter mobile number
Donate NOW! Send to my Mobile Phone
Beauty Brands Secret Sale!
Text BEAUTY to 72727
13. Capture LEADS with Mobile Keywords!
By adding Mobile keywords to every Traditional Broadcast media like Coupon drops,
radio spots, event marketing, print ads, and outdoor displays, you can capture New
Customers more easily.
Taking Your Broadcast Media/ Event/ Flier to your
Potential Customer’s handset!
Studies Show a Text-
message stays on the
cell-phone an average
of 12 days.
=
This means additional
exposures to your
audience
Instantly Deliver:
•Pictures More Conversion = 5-10% Increase in Overall Customer base
•Coupons YOUR
•Links to Website COUPON Once Customers engage off of Traditional Broadcast they are
•And more HERE! Captured in the Mobile database.
Future text-promotions will be delivered right to their handset
equating to NEW CUSTOMERS!
14. Add Mobile’s Call-to-Action with every
traditional marketing initiative!
Adding “Mobile” to
traditional improves the
Effectiveness by more
FREE Tanning for a MONTH? than 30%
Text FREETAN to 55469 T-Shirts
Some exclusions may apply.
Print Campaigns
Radio
Outdoor
Banners
Text MYTAN to 55469 for an Unbelievable Coupon!
Text GOLDEN1 to 55469 for a Mobile ONLY Tanning Discount you won’t get anywhere else.
Text TANNERY to 55469 now for a FREE Month of Tanning; Offer gets an auto-generated
coupon for 1 FREE Month of Tanning with the purchase of 2 other months.
The 12 Years of Tanning in 12 Months Grand Giveaway!! We are giving away 12 Years of
FREE Tans to 12 people every month this year. Text GRAND to 55469 now to Enter.
15. Send Promotions to your Database to do More
Than Just Coupon!
• Increase Social Network Followers
• Capture Email
• More Transactions per year
• Support Causes
Salon Style: Facebook ONLY Tannery Panchero’s Gift Cards arewill be
Salon James: We
Offer, “Like” us NOW for even the best gift!FREE here and for
doing Click Tanning
more VIP treatment and Tannery: To complete your be finished shopping.
anyone participating in this
savings. http://salon.wap entry to win FREE Tanning http://xmaspanch.wap Walk!
years Red Cross
Reply STOP 2quit Reply STOP 2quit
for a year, reply w/ your Bring in your registration
email address and watch for and see how we support
more great deals! Reply the community.
STOP 2 quit
16. Contact Rob Cosman
Social Life Agency
http://www.sociallifeagency.com
P: 416-629-1469
Email: Rob@sociallifeagency.com
