Socialize presentation for Social media Marketing course conducted in Dubai, United Arab Emirates.

1. Brand new course!
Impact your bottom line
through social media
Social Media Marketing
Masterclass
A deep-dive session showing you how to leverage innovative social tools to boost
your bottom line, create awareness and engage a community around your brand
16 – 18 May 2010
Dusit Thani Hotel, Dubai, UAE
Top 3 Learning Objectives
1
Discover the latest regional and international social media
marketing trends and explore processes which will help you use
online platforms to successfully build, launch and sustain your social
media marketing strategy
2 Learn about new tools to leverage your brand’s marketing mix,
monitor your brand’s online presence and measure ROI to prove
success Led by International Marketing Guru
3
Explore rules of engagement and best practices from international
Akanksha Goel
Founder and Chief Enthusiast
brands and evaluate current innovations, solutions and technologies
Socialize (A division of Sherazade
to ensure your social media marketing campaign is a success Group), UAE
Who Should Attend?
• Marketing executives and marketing managers • SME business
• Marketing consultants development managers
• Corporate communications managers • Entrepreneurs
• Advertising managers • And anyone who wants to learn
• PR executives, PR managers and PR consultants how to use social media marketing
techniques to put them at the cutting edge
in their quest for market share
Organised By Official Regional Recruitment Partner
www.iirme.com/smmm

2. Marketing, Sales And PR JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
2010 Calendar 3 10 17 24 31 7 14 21 28 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 4 11 18 25 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28 5 12 19 26
MANAGING MARKETING TEAMS
AND MARKETING AUDIT
MARKETING FOR NON-MARKETERS
PHARMA MARKETING
MASTERCLASS
TELECOMMUNICATIONS STRATEGY
AND MARKETING
ADVERTISING, MEDIA AND ONLINE
COMMUNICATIONS PLANNING
PLANNING AND RUNNING
WINNING PR CAMPAIGNS
DESTINATION AND EVENT
MARKETING
WEB OPTIMISATION
INVESTOR RELATIONS
ADVANCED PUBLIC RELATIONS
MASTER CLASS
Social Media Marketing Masterclass
16 – 18 May 2010 • Dusit Thani Hotel, Dubai, UAE
Key Take-Aways
Meet Your Expert Course Facilitator
1. Discover social media marketing trends in the region
Akanksha Goel
and beyond
Founder and Chief Enthusiast
2. Learn about new tools to leverage your brand’s Socialize (A division of Sherazade Group)
marketing mix
A recognised social media specialist and
3. Determine rules of engagement and best practices marketing futurist, Akanksha Goel has worked
from brands in the region and around the world with renowned hospitality brands in Asia and was later the
editor-in-chief for the world’s biggest consumer technology
4. Implement a core set of processes and resources
publication in Singapore. She organised Asia’s first ever
needed to successfully build, launch and sustain a
podcamp and was the co-creator of the Digital Media
social media strategy across Asia Wiki.
5. Evaluate current innovations, solutions and
technologies Akanksha has conducted numerous social media
training courses and seminars in Asia and the UAE with
6. Monitor your brand’s online presence and measure such organisations as Murdoch University, Singapore
ROI to prove success Management University, Knowledge Village and other
event producers. She is a reference for social marketing
“One of the smartest, sharpest young minds in the Middle East for publications and news sites like the
Gulf Marketing Review and Zawya. Akanksha has been
we have worked with” extensively interviewed about business impacts on Web2.0
Ashok Lalla, President (Digital), Euro RSCG by the likes of Knowledge@Wharton and Blog Talk Radio.
Named as one of the region’s most compelling tweeters,
Akanksha serves as the Chief Operating Officer for the
Sherazade Group and is the founder of region’s first social
media training unit: Socialize.
“Insightful session, which gave us practical and
measurable social media strategy ideas and a clear
plan to implement them.”
Cherilyn Tan, CEO, Resonance Consulting
971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/smmm

3. Course Timings: as technographics – to build your
Registration will be at 07.30 on the first day of the course. campaign and define appropriate success
Course sessions will start promptly at 08.00 and finish at metrics through the different stages of social
15.30 with breaks at appropriate times for refreshments media integration.
and lunch. • The P(eople)O(bjectives)S(trategy)T(echnology)
approach to strategy creation
• Apply social media monitoring to create the strategic
Course Overview
plan and define appropriate success metrics
Designed to help you fine tune your strategic
• Select channels, venues, and technologies for effective
understanding of social media and update your social media strategy implementation
online media relations capabilities, Social Media • Anticipate required resources (discussion: who should
Marketing Masterclass offers a breadth and depth of own your social media strategy?)
information through live demonstrations, exercises and • Understand the potentially disruptive forces of social
“real world” case studies to advance your new media media behaviours, inside and outside the organisation.
communications to the next level. • Crisis communication: effectively respond to online
critics and emerging reputation management issues
Day One • Build a brand culture internally and externally by
creating an opportunity for employees to communicate
Understand The Evolution Of Social Media Marketing And with customers directly and informally
Leverage The Tools Of The Trade • Explore the role of the Social Media Employee Policy
and see examples of policies created by other
An introduction to the social web, defining the market companies
shifts that make the social web important to your business
and exploring how organisations are using the social web Exercise: Strategy Design
successfully. You will also study a variety of tools that can A session with our consultants where you will work through
help boost your bottom line, when used correctly. a framework, share ideas and make sure that you leave
• The impact of social media marketing for businesses and with a first draft strategy for your business.
how influence works online
• Reviewing key statistics and Middle East consumer Day Three
trends
• Leveraging social media tools to impact your bottom Engaging Your Customers By Humanising The Corporate
line (The Big 4): Brand: Case Studies And Tactics
- Facebook: business uses and essential applications to
optimise your brand’s Facebook presence Review tactics used by brands in the Middle East
- Twitter: key concepts and constructs to connect with and globally to engage customers. Also, discuss how
customers executives can help humanise the corporate brand and
- LinkedIn: how to make the most of online business demonstrate knowledge of social media tools for clients
networking – by starting with their own personal brand.
- Blogs: interaction guidelines and various uses • Introducing The Customer Quadralogue framework for
- And: introducing new tools and platforms that are strategic business involvement
taking the region by storm • Discovering case studies from around the world:
• How small businesses can capitalise on their size to make - Middle East brands that have created a measurable
the most of social media buzz online
• How to draft and publish a social media press release - Mistakes made by the Fortune100
online for free • Leadership branding for executives:
• Deciding which new media channels make sense for - Using online platforms and tools to monitor your brand
your organisation through a strategic framework equity and build thought capital
- Pitching to bloggers and community influencers, using
Hands-On Activity: Twitter 101 a successful personal brand
Creating a profile, building a following, using links, - The 2P’s and 4P’s of personal branding
re-tweets, creating business lists, organising tweet-ups and - Managing multiple social media profiles and getting
discovering the best desktop and mobile Twitter clients. to the top of Google
- Case studies: CEOs aggressively using social media
Guest Speaker: Digital Content Expert • Digital outlook for 2010: trends in social influence
Explore the world of video marketing and creative marketing
content production methods that play an impactful role in • Resource: 101 tips to build a successful personal brand
viral marketing and market your business
• Recap: 10 essential social media marketing rules
Day Two
Guest Speakers: Panel Discussion
Building A Sustainable Social Media Strategy: Step By Step Talk to the people behind some of Middle East’s most
Approach successful online brands and discuss the challenges faced
and winning strategies adopted.
Learn how to create a social media strategy, manage
resources and experiment with tactical approaches. “I am taken by her Social Media prowess”
You will use social computing behaviours – also known Mitch Joel, President, Twist Image
971-4-3352437 971-4-3352438 register@iirme.com www.iirme.com/smmm

4. Social Media Marketing Masterclass
IIR Middle East certified by
16 – 18 May 2010 • Dusit Thani Hotel, Dubai, UAE
ISO 9001 : 2000
FIVE WAYS TO REGISTER
971-4-3352437 IIR Holdings Ltd. GCS/IIR Holdings Ltd.
P.O Box 21743 P.O Box 13977
Dubai, UAE Muharraq
971-4-3352438 Kingdom of Bahrain
register@iirme.com www.iirme.com/smmm
SAVE CALL
15% 20%
4 – 5 participants 6 – 7 participants
971-4-3352483
a.watts@iirme.com
FOR MORE
INFORMATION
Interested in running this course in-house?
Please call the Customised Training Solutions Team
on 971-4-3352439 or CTS@iirme.com
BC3428
All registrations are subject to our terms and conditions which
are available at www.iirme.com/terms. Please read them
as they include important information. By submitting your
registration you agree to be bound by the terms and conditions
Register before in full.
Event Final Price
4 April 2010
Payments
Social Media Marketing
A confirmation letter and invoice will be sent upon receipt of your
Masterclass US$ 3,195 US$ 3,295 registration. Please note that full payment must be received prior
to the event. Only those delegates whose fees have been paid
16 – 18 May 2010
in full will be admitted to the event. You can pay by company
cheques or bankers draft in Dirhams or US$. Please note that all
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance.
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