Hashtag-Campaigns offer a fresh way to 
do photo-contests while solving many problems of oldschool Facebook Tab-Apps & offering additional benefits: + Design your campaign around a unique #hashtag! + Encourage your community to enter the campaign/competition 
 by sharing on their preferred network! + Raise Brand awareness on multiple channels! + Sharing = mandatory = increased reach! + No App-Installation / Authorization + The community is organically spreading the message among their peers!

1. Hashtag Campaigns
# Die Socialisten
Social Media Marketing Trends 2014

2. die.socialisten.at
social network development
About: Die Socialisten
"Die Socialisten" is a social-software agency specialized in
the design & implementation of apps and marketing-
solutions on social web platforms like Facebook, Twitter
& Google+.
To date, we have successfully built more than 200 brand-
pages, applications and websites.
Our clients include Red Bull, Axel Springer/Bild.de,
Bertelsmann, FTD, Krone Multimedia, ATV and Hitradio Ö3.
"Die Socialisten" is Austria's first and only agency listed in
the official "Facebook Preferred Marketing Developer"-
program.
http://die.socialisten.at
http://facebook.com/diesocialisten
http://twitter.com/diesocialisten

3. die.socialisten.at
social network development
What is Facebook’s PMD program?
“PMDs, or “Preferred Marketing Developers”,
have clearly demonstrated unique capabilities
that help marketers scale and achieve efficiency,
and extend measurably beyond the functionality
of Facebook's native tools. Companies that
hold the PMD Badge are reviewed periodically
by Facebook, and must demonstrate an
ongoing high-standard of excellence.”
“The PMD Badge is awarded to developers that
have demonstrated value-added capabilities in
one or more of the following qualification areas:
Pages, Ads, Apps, and Insights.”
“Die Socialisten” hold the Pages- & Apps-badge
since April 2012.
http://www.facebook-pmdcenter.com/profiles/view/10722
http://developers.facebook.com/preferredmarketingdevelopers/

4. Today’s Crisis of Facebook Marketing Tabs,
Photo Contests & Decreasing Organic Reach…

5. die.socialisten.at
social network development
In 2014,
Social Media Marketing
Must Go Beyond Facebook Tabs!
- Facebook Tabs are not available on Mobile!
- Decreased organic Reach of Page posts,
Decreased incentive for users to share
= More Ads necessary to boost marketing campaigns!
- Brands need Cross-Platform marketing solutions!
It’s also about Instagram, Twitter, YouTube, Google+, Tumblr…

6. Hashtag Campaigns to the Rescue!!!

7. die.socialisten.at
social network development
Hashtag Campaigns:
A Solution to (some of)
Social’s Biggest Challenges
+ Design the idea & message of your campaign
around a unique #hashtag!
+ Encourage your community to enter the campaign
by sharing on their preferred network!
+ Raise Brand awareness cross-platform!
+ Increase Organic Reach because sharing = mandatory!
+ No App-Installation / Authorization
+ The community is the messenger and distributes
your message organically among their peers!

8. Hashtag Campaigns - A Tasty Recipe!

9. die.socialisten.at
social network development
What you’ll need for a
Successful Hashtag Campaign:
+ Landing Page / Microsite to communicate
your campaign & hashtag (Video, Key-Visuals…)
+ Optimize your Landing Page for Mobile / Responsive!
+ Have Direct Sharing Buttons for FB, Twitter…
to participate straight on your Landing Page!
+ Use your Landing Page to check Terms-of-Services
and collect Email-addresses
+ The Aggregator is fetching & displaying all user-content
with your Hashtag from as many platforms as possible!
!

10. die.socialisten.at
social network development
You’re almost there!
But don’t forget…
- On your Landing Page, encourage “Public Sharing”
(On Facebook & Google+, many users don’t share “public” by default!)
- Respect the Terms of Service of all supported platforms!
- Have Moderation Tools in hand to filter the “bad stuff”
- Hashtag Campaigns only succeed, if the transported message
“clicks” with the target audience (easy for “love brands”,
quite difficult for others)
- Integrate with Print/TV to further spread the Hashtag!

11. Showcase: #viennafunfacts by Vienna Tourist Board, 2014

12. Join the campaign by sharing straight from the Landing Page!

13. Some of the beautiful #viennfunfacts-content created by the community…

14. Showcase: #getsocial by Youth Red Cross Austria

15. Showcase: #getsocial by Youth Red Cross Austria

16. Showcase: #einlebenlang by Österreichische Lotterien / Rubbellos

17. Showcase: #einlebenlang by Österreichische Lotterien / Rubbellos

18. Start your free trial at http://walls.io today!

19. Let’s get connected!
michael.kamleitner@socialisten.at
http://twitter.com/@_subnet
http://facebook.com/michael.kamleitner