1. Keynote Speech and Q&A on VW 2018: How to
Achieve Global Car Manufacturer #1
Monday, January 24, 2011
Panel Members
 Hans Dieter Potsch, Member of the Board of Directors and CFO of Volkswagen
Key Bullets
Takeaway
 VW aspires to be the leading car manufacturer in the world through economic and
environmental leadership.
Issues (Main Talking Points)
• Porsche Spyder is an example of a hybrid car that is fuel efficient and also fast,
aligned with the values of the Porsche brand, and signals that green and fast are not
can be the same.
• VW aims to take advantage of growing demand for cars in the emerging markets –
specifically China where they are the number one car manufacturer.
• To keep car purchases high you must increasingly come up with more models. To
meet this demand VW has invented modular production that leverages common
parts. This has reduced unit cost by 20%, one-off expenditures by 20%, and
engineering hours per vehicle by 30%.
• VW has a multitude of environmentally friendly technologies to take advantage of the
different fuel sources(e.g. oil, natural gas, and renewable) that will be used to power
cars in the next decade.
• Having launched an “integrated automotive group” that leverages innovations across
all VW brands (e.g. Porsche Spyder), VW believes it could make $700M in profit per
year from these synergies (e.g. power-train, and engine ideas)
• VW believes innovation is the fuel behind the success of companies.
Comments on the GCF, Saudi Arabia and the Region
• VW aspires to be the global leader in automotive manufacturing, and desires to
expand into the region.
Keynote Speech_Hans Dieter Potsch_How to Achieve a Global Car Industry_24 Jan 2011 © 2010 Monitor Company Group, L.P. — Confidential

2. • VW believes they have the appropriate product line to win in the region.
Key Quotations
 “W ithout accounting for the green revolution, a car manufacture cannot succeed in
today’s world.”
Keynote Speech_Hans Dieter Potsch_How to Achieve a Global Car Industry_24 Jan 2011 2 © 2010 Mo