A Creative Cheatsheet for your Brand's Social Style Social Fresh 2019 - Social Fresh is the original social media conference, find more info at https://socialfresh.com

1. @jasonkeath
A CREATIVITY
CHEATSHEET
FOR YOUR BRAND’S SOCIAL STYLE

2. 1. STOP MOTION

3. WE WORK
Stop motion mugs
as a metaphor.

4. MONDAY
Project management software
Overhead, stop motion.

5. SQUARE
Stop motion GIF.
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6. SWELL
Stop motion animation
with high contrast.

7. WEWORK
Stop motion,
infinite zoom.

8. DURACELL
Wrapped Batteries,
stop motion animation

9. MASTERCARD
Higher production IG Story
event coverage.
Stop motion, scribble
effects, drone shots.

10. MISFIT MARKET
Stop motion unboxing.

12. 2. CAROUSELS / GRIDS

13. CISCO
Typography focused
carousel ad.

14. GENERAL
ASSEMBLY
Photo album content
breaks out of frame.

15. i
VOLKSWAGEN
Integrated:
Something Bigger

16. WINDOWS
#WindowsUglySweater

17. CHIPOTLE
Awkward checkout
moments.

18. UBER
#10YearChallenge

19. 3. SCRAPBOOK STYLE

20. OSCAR - CUSTOMER STORY PREROLL ADS

21. COCA COLA
Unpolished summer vibes.

22. FACEBOOK
FB Group promotion using
cut and paste editing style.

23. 4. CHARTS

24. SHINE
Self-care and meditation app
Simple branded chart.

25. SQUARE
Twitter account targeted
for developers.

26. SQUARE
Twitter account targeted
for developers.

27. PLANTERS
Peanut satisfactions
line graph.

28. 5. CAPTION DESIGN

29. HSBC
Fast paced captions
video built for social.

30. MRS. MAISEL
High energy captions

31. 6. TIME LAPSE

32. AEROMEXICO
Time lapse pan.

33. ITAIPAVA
Brazilian beer brand
Logo street art.

34. 7. FAKE SELFIE VIDEO

35. GE
Employees starring
in selfie-angle,
educational stories.

36. TROPICANA
Caption animations with
a selfie style angle.

37. 8. UNPOLISHED

38. EXPERIAN
Experian Boost Campaign
‣ 540 ads
‣ 20 unique concepts
‣ Horizontal images/video
‣ App install focus

39. THESKIMM
UGC “wake up with
theSkimm”
Brand added
transitions, graphics.

40. SUPREME
No glam video.

41. DISCOVER
Mix of content quality,
UGC style shots.

42. 9. RELATABLE

43. RANDOM HOUSE
Relatable Twitter list.

44. JETBLUE
A peak behind the curtain.

45. SCOTT’S CHEAP
FLIGHTS
Relatable travel habits.

46. i
THAT CHEESE PLATE
When you create your
own emoji code.

47. AUDIBLE SERIES
Comic book style
illustrations

48. 10. SLOW MOTION

49. KINGSFORD
Slow motion + emotion.

50. NATGEO
The Loneliest Road
Dramatic slo-mo

51. RED STRIPE
Sound effect captions,
slow motion.

52. GLITTER SLOMO
IG Story from creator
@floreal.slimes
Slow motion capture

53. JASON@SOCIALFRESH.COM @jasonkeath