How to Embrace Complaints and Turn Bad News to Good News, Jay Baer, Social Fresh Conference 2015.

Social Fresh Conference
Social Fresh ConferenceKeynote Speaker on Creativity and Digital Innovation, Writer, Entrepreneur um Social Fresh Conference
How to Embrace Complaints and Turn Bad News to Good News, Jay Baer, Social Fresh Conference 2015.
Hug Your
Haters
@JayBaer
@JayBaer
@JayBaer
How to Embrace Complaints and Turn Bad News to Good News, Jay Baer, Social Fresh Conference 2015.
Not answering
complaints
decreases
customer advocacy
@JayBaer
answering
complaints
Increases
customer advocacy
@JayBaer
Haters are not
your problem…
ignoring them is
@JayBaer
Every Complaint
Every Channel
Every Time
@JayBaer
HUGGING YOUR
HATERS KEEPS
YOUR CUSTOMERS
@JayBaer
$500 billion on
marketing
$9 billion on
customer service
@JayBaer
a 5% increase
in retention
increases
profit 25-85%
@JayBaer
@JayBaer
customer service
is the
new marketing
@JayBaer
by 2020, customer
experience will be
more important
than price
@JayBaer
HUGGING YOUR
HATERS makes you
a better company
@JayBaer
haters are
the canary in
the coal mine
@JayBaer
95% of
customers
never take the
time to complain
@JayBaer
haters are the
unelected
represEntatives
of the “meh middle”
@JayBaer
Haters are not
your problem…
ignoring them is
@JayBaer
@JayBaer@JayBaer
THE HATRIX…
@JayBaer
offstage haters
want an answer
@JayBaer
9 out of 10
offstage haters
expect a reply
@JayBaer
@JayBaer@JayBaer
34%
66%
onstage
offstage
@JayBaer
U.K. social media
complaints
increased 800%
in 15 months
@JayBaer
@JayBaer@JayBaer
onstage haters
want an audience
@JayBaer
fewer than half
of onstage haters
expect a reply
@JayBaer
blow their minds
and win their
hearts
@JayBaer
@JayBaer@JayBaer
How to Embrace Complaints and Turn Bad News to Good News, Jay Baer, Social Fresh Conference 2015.
Hug Your
Haters
@JayBaer
tips
recognize,
then Empathize
@JayBaer
How to Embrace Complaints and Turn Bad News to Good News, Jay Baer, Social Fresh Conference 2015.
obey The
rule of
reply twice
@JayBaer
BE FAST
everywhere
@JayBaer
40% of social
media haters
expect a reply
within one hour
@JayBaer
businesses take
an average of
44 hours to
reply to an email
@JayBaer
speed of resolution
is the most
important factor
in phone customer
service satisfaction
@JayBaer
hugyourhaters.com
Stories
Data
Poster!
Step-by-Step
Haters are not
your problem…
ignoring them is
@JayBaer
80% of companies
say they deliver
exceptional
customer service
@JayBaer
8% of their
customers agree
@JayBaer
be different…
out-hug your
competition
@JayBaer
Every Complaint
Every Channel
Every Time
@JayBaer
Hug Your
Haters
@JayBaer
How to Embrace Complaints and Turn Bad News to Good News, Jay Baer, Social Fresh Conference 2015.
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How to Embrace Complaints and Turn Bad News to Good News, Jay Baer, Social Fresh Conference 2015.