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Advanced Social Media and Email Integration with Chris Penn, Social Fresh Charlotte 2011

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Social Fresh Conference
Social Fresh Conference

1) The document discusses advanced email and social media integration strategies. It outlines beginner, intermediate, and expert tactics for linking email marketing with social networks. 2) Some basic tactics include social reminders, welcome messages, and sharing content with your network. More advanced tactics involve using social proof like the like button, recommendations, and influence scoring. 3) Integrating email and social media can expand audiences and leverage networks according to principles like reciprocity and social proof. The document recommends several books and resources for further information on measuring multichannel marketing funnels.

BusinessTechnologie
1 von 78
Advanced Email+Social Integration Christopher S. Penn (@cspenn)
A Quick Diversion into World of Warcraft
Gear Abilities Skill
“If only I had better gear...”
WoW: Marketing: Gear Tools Abilities Tactics Skill Strategy
Strategy
Metcalfe’s Law
Audience Social Search Prospects Advertising Leads Customers Email Evangelists
C Liking
 Reciprocity
 Social Proof
D Consistency
 Authority
 Scarcity
Tactics
Beginner
D C Social reminder/reinforcement
D C “Pre-Seeding”
D C Welcome Messages
D C Welcome Landing Pages w/Email
D Share with your network
D Share with your network
 C Live Data from SWYN
C Social Synchronization
http://cspenn.com/ta
Intermediate
 C The Like Button
 C Recent Activity
 Follow Button
Social Commenting  C
 C Recommendations
Find on Facebook 
 LinkedIn
 LinkedIn
 LinkedIn
 LinkedIn
Expert
 D Facebook Registration
  Like Gate
 C   Like Gate
C   Like Gate
  Influence Scoring
  Influence Scoring
Do the work
Case Study
http://cspenn.com/book
A Word on Measuring
Multichannel Funnels
Wrapup
http://amzn.to/kai9Fn
http://amzn.to/jpwGx1
http://amzn.to/kX1sEG
http://amzn.to/ke178w
http://cspenn.com/book
The Social Habit II The Edison Research/Arbitron Internet and Multimedia Study 2011 Tom Webster - Vice President, Strategy Edison Research http://ar.gy/QHy
www.whatcounts.com/emailsummit Oct. 4-5
Christopher Penn cspenn@gmail.com Twitter: @cspenn LinkedIn: cspenn.com/l Facebook: cspenn.com/f Web: christopherspenn.com

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