Why traditional business intelligence and data analytics just don't work in India, and how data intelligence can overcome this challenge to drive really important decisions.

1. Big Data
Big Decisions
Can Drive
Christine Garcia, Growth and Content
How

2. Big Data
is more than a buzzword.
90% of the world’s data was created in the last 2 years.
We create 2.5 x 1018 bytes of data per day.

4. 77,610
hours of
video on
Netflix
4,310
unique
visitors on
Amazon
347,222
tweets
sent
694
Uber rides
taken
Every minute…

5. Big data works
differently in India.
29% 85%Internet users in India Internet users in the US

6. Data Intelligence
Using all possible data for decisions

7. Data Intelligence
Using all possible data for decisions
Collecting high-quality
data under the
toughest conditions
600+ data sources
from 30+ countries, all
matched and merged
Intelligent data cleaning
with entity recognition,
geocoding, etc.
Visualizations to make
a decision obvious in
seconds

8. Finance
Guide ATM and bank locations through an Economic
Well-Being Index

9. Retail
Find the consumers who can afford your product

10. Retail
Find the consumers who are most likely to buy your product

11. Retail
Use POI (point of interest) data to target advertising and
retail locations most effectively

12. Philanthropic
Use data intelligence to improve quality of investments

13. Journalism
Use data to drive better stories

14. Journalism
Use data to drive better stories

15. Governance
Analyze the effectiveness of a scheme or policy

16. Governance
Track schemes eligibility at the household level

17. Governance
Track progress on important schemes and projects through
real-time data from the field