2012 Sales Deck

a social branding agency

WE ARE
COMMITTED
TO OUR CLIENTS,
INSPIRED BY
THEIR CUSTOMERS,
EXCITED BY
CHANGE, AND
FUELED BY A
PASSION FOR
COLLABORATION
AND INVENTION.
New York City
419 Lafayette St. Fl 2
New York, NY 10003
t | 917.334.0478
f | 212.228.3557

Miami
500 Brickell Ave

AGENCY OVERVIEW
Suite 1407
Miami, FL 33131
t | 408.761.0674
f | 877.7438278

We are a social branding agency.
We redefine how brands connect with their target audience by
seamlessly connecting their consumers’ online and offline worlds.
We create and execute engaging consumer experiences, making
sure that your brand is seen and heard in all the right places.

Our dna makes us unique.
We are comprised of a creative and innovative team of digitally savvy
marketing experts who are well-connected socially, culturally immersed,
and, above all, natural communicators.
By using our expertise and broad network of influencers, we develop custom
campaigns designed to address the specific needs of our clients. Using both
Social Media and traditional Marketing and PR strategies, we work side-
by-side with our clients to deliver innovative, trendsetting, and successful
campaigns designed to differentiate them from a sea of competitors.

sales@socialbutterflye.com | SocialButterflye.com/brandme
Social Butterflye is a complete social branding + marketing agency.

What is social branding ?
Traditional means of advertising and brand awareness have
changed forever. Social media has established new benchmarks
and an overall ‘social’ attitude where conventional means of
branding are no longer enough; brands must now be able
to connect in an array of online and offline platforms.

The power now rests in the hands of the
consumer who has tuned out traditional
advertising in favor of products and
brands that they have personally verified
or discovered through trusted channels.

Social Brandification
With Social Brandification we help brands cross the threshold of the social
media landscape and develop strategies that will sync across all platforms
online and offline. Our focus is to create and maintain strategies that build
long-lasting brand influence and equity that outperform short-term solutions
80% of the time.


Buzz vs. Evangelism

Buzz cool, trending or ‘hot’ right now, where as, evangelism is focused on the
Interest in what’s
core brand and its quality. In other words, buzz is a short-term spike in popularity or sales.

Evangelism
Beneficial to both short and long-term influence and builds greater reputation, loyalty and sales.


Industries Served
Start- Ups
Fashion
Entertainment
Hospitality
Music
Personal Brands
Real Estate
Non- Profits
Multicultural Markets


Strategic Communication
One of the most commonly missed factors start- up brands
and companies tend to forgo at the early stages of a
business, is the importance of a well developed Marketing,
Public Relations and Communications campaign.

A well developed communications campaign, whether is online
or offline, will not only help your brand gain a credible reputation
through media placements but it will also help a brand stand
against the masses creating a long term reputation.

SocialButterflye.com/brandme | sales@socialbutterflye.com

Strategic Communication
Public Relations Digital PR
// Strategic Campaign Development // Blogger and Online Media Outreach
// Media Relations // Strategic Messaging Development
// Crisis Communication // Online Influencer Relationship Building
// Strategic Messaging Development // Online Influencer Engagement
// Brand Reputation Management // Social Media Advertisement
// Event Coordination and Execution
// Influencer Relationship Building
// Grassroots Initiatives


social media

Consumer behavior has always been, in
some part, driven by what friends, peers,
and colleagues are talking about or buying.


social media | strategy

We partner with our clients to learn about their businesses, from what their short
and long term goals are to their current marketing plans and the overall social
imprint of their brand. We then get to work building a detailed social media strategy
with measurable results and a focus on ROI that will be integrated into the entire
life cycle of your campaign.

Our process: [graphics]
Analyze -> Influence -> Build -> Test -> Report


Social Media | marketing
Relationships are the driving force, not the social platform.

Our 4 Steps to Effective Social Media Marketing for Brands

socialize -> voice -> go tribal -> roe (return on emotion)


Social Media | managment
There are millions of conversations going on in the world right now.
Some may be saying great things about your brand, others may not.

Are you listening?


search engine management (sem)
Whether it’s organic or paid placement, we know search.

Search engines for products are still the number one way for a consumer to find your product or
brand. Staying consistent with the best SEO practices along with our social strategies will ensure
your online properties will consistently rank well even as social search becomes more prevalent.

// Paid Search
// Search Engine Optimization
// Feed Management
// Social Directory Management
// Strategic Link Building
// Search Optimized Content


mobile
Mobile applications have become a dominant force in the way
consumers do business and shop.

// Mobile Apps for Android and Apple iOS
// QR Code Marketing
// Mobile Advertising Solutions


2012 Sales Deck

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2012 Sales Deck