Too much emphasis is on social media networks and techniques. But what are the drivers of social media and social business? What caused the social revolution since 2004. Why now? And what should you share? What are others looking for? Questions .. and hopefully answers you can use.

3. What are our objectives for today?
•Why attitude matters
•Understanding trust
•The Social Media Life Cycle
•Plant your suggestion
•Q & A

4. "If you go out looking for a
friend, you're going to find
they're scarce.

5. But if you go out
to be a friend, you find
them everywhere.”
Zig Ziglar
†2012

6. Free Hugs in Sondrio, Italy

7. Even just watching random
acts of kindness raises the
level of oxytocine in your
blood and brain.
It makes you happy 

8. With a slight alteration it will look like this:
"If you go out looking for
customers, you're going to
find they're scarce.

9. But if you go out
to offer value, you find
customers everywhere.”
Zig Ziglar
†2012

10. “Social selling is essentially
a transfer of feelings.”
Zig Ziglar
†2012

11. Paul Zak: Trust, morality and oxytocine (TEDX)

12. Countries with more
trustworthy people are
more prosperous i.e. more
transactions occur and more
wealth is created.

13. Oxytocine lowers the
stress hormone cortisol.
Oxytocine is the social
media supercharger.

14. Reciprocity
(sharing, likes, retweets)
in social media raises
oxytocine.

15. Oxytocine is the
trust hormone. It also
stimulates empathy.

16. Simon Sinek: First why and then trust (TEDX)

17. Trust emerges from being
amongst people that
believe what we believe.

18. Attitude is the outcome of
your intentions: why do you
do what you do and how
does this help me?

19. Just watch ..

20. Who can we trust?
According to the Edelman
Trust Barometer 2013:

22. Top trust building attributes are:
(1) transparent and open
communications; (2) being seen to
act responsibly in a crisis; (3)
communicating often and (4) being
seen to have ethical business
practices.

23. Trust us .. Bouwfraude, Lehman
Brothers, Wikileaks, Snowden, Ahol
d, Alpe de
Huzes, Armstrong, bonuses, woeke
rpolissen, Palm
Invest, Facebook, Google ..

24. Edelman: Trust in the financial
sector has dropped from 71% in
2007 to 25% in 2013.
Trust your CEO? 17%
Trust politicians? 7%-11%

25. We have totally lost our trust in
institutions. But we regained trust in
each other through social media.
That is why you need to rebuild trust
before you can sell ...

33. You can only do it right, if you do it
together. With one voice. One
intention. Human to Human.

34. Inter+est: a condition during which
two individuals share something
they both value.

35. What suggestion are you
going to plant?

36. You can plant a suggestion by:
helping others, creating great
content, offer superb webcare, or
simply show genuine interest in
your customers and audience.

37. Old Spice: The Man Your Man Could Smell Like.

38. The Sun: The Woman you had love your ..

39. It is not about what you do or about
what your customers need, it is about
what they want.
And what they want is not always logical or rational. Or even good for us.

40. NeedsWants

41. To understand what your customers
want, you need to listen and ask
different questions.
Wants are emotions we find hard to talk about. So dig deeper for the
emotions behind the obvious answers.

42. NIKE: Find your greatness

43. When you start with
the right attitude, understand
about trust, offer true
(emotional) value and show
genuine interest ..
.. you too can reach a
stagering amplitude.

44. Find the emotions behind the needs
of your customer. Base your story on
those emotions and start spreading.
Kind regards,
Edwin Korver
@edwinkorver
http://desocialemedia.nl

45. This is the
tip of the iceberg
Collaboration economy – Communities – Crowdsourcing –
Crowdfunding – Co-creation – Content Marketing – Monitoring – Key
Performance Indicators – Trend analyses – Reputation Management
– Mobile Marketing – Social Business Strategy – Social Media
Strategy – Content Strategy – Maker Revolution – Wearable
Technology – Crossmedia Marketing – BigData – Social Dashboards
– Multichannel Marketing – etc.

46. A social business is an
organisation that purposely uses
social technology to interact with
all of it's stakeholders to be able to
achieve it's business objectives.

47. “You don't have to change the
structure of a company to become
flexible; you just have to stop using
the company structure.”
Adam Pisoni
CEO, Yammer