Instagram is one of the fastest growing social media platforms in the world. It can not only increase your brand’s visibility but also can help you engage with your customers and generate business and revenue through it especially for Fashion, Food, Travel, Services, Bloggers and other industries.
As a more engagement and organic growth driven social media platform, Instagram is a treasure trove of opportunities for start-ups and brands!
1. May 2016
How To Use Instagram For Your Business
21st May 2016
2. Why your brand must focus on Instagram
It’s a young and it’s an emerging platform
It’s less crowded
It’s gives your customer a better opportunity to
engage with your brand
Start early on Instagram to get ahead
4. You Are What You Click
Your pictures need to tell a
Story
Let your products or service be
at the centre with subtlety
High Quality, Organic and
Natural
5. Photographs are the king
Avoid using low quality images
Do not use images that strictly
showcase your product or service
If you are not telling a story
through the images, try doing it
through the text
6. Text + Image = Impactful Content
Many brands use big and bold
texts on their Images
This works great for blogs and
service Industry
Text is not to be copy pasted
but to be designed
9. Bio + Website Link
Keep the bio short yet
expressive in a non corporate
language
Use emojis to make it stand out
You can change this data as
when your company goal changes
11. Instagram Ads
You need an FB Account
manager to initiate Instagram ads
Unlike FB, Instagram ads do not
allow you to boost a post on the
Instagram profile
Visuals of an Instagram ads are
different from that of Facebook
14. Follow, Comment and Unfollow
Instagram is the perfect place
to engage with your followers
Use tools like Social Rank,
Crowdfire and Stribr to manage
your followers
Follow and Comment to get
traction
Follow : 14% followback
Follow + Like : 22% followback
Follow + Like + Comment : 34%
followback
15. Follow, Comment and Unfollow
Offline Stores can use Stribr’s
location based targeting to help
find potential customers around
the area via Instagram
16. Follow, Comment and Unfollow
Offline Stores can use Stribr’s
location based targeting to help
find potential customers around
the area via Instagram
Repost customer’s post to get
user generated content
17. Follow, Comment and Unfollow
Offline Stores can use Stribr’s
location based targeting to help
find potential customers around
the area via Instagram
Repost customer’s post to get
user generated content
18. Hashtags – The key to getting people to find you
The hashtags can be broadly divided
into three categories
• Popular Hashtags (#tbt,
#photooftheday, #igers #popular)
• Industry Related Hashtags
(#Fashion, #FoodPorn, #instatech,
#FitnessFreak)
• Brand Related Hashtag (#Vogue ,
#UberCode, #MyntraFashion)
21. Analytics
Analyze your follower growth, most
liked posts, average likes and
engagement
Track the progress of competitors
Analyze best performing hashtags
Tools like Iconosquare, Social Insight
help generate detailed reports
22. Post Regularly
Posting Often is an integral part of
your Instagram Success
You can use tools like Schdugram and
Latergramme to schedule posts in
advance
Keep the profile fresh and current