Basics of Programmatic Advertising for Indian Marketers - and best case practices on how to succeed with programmatic. For more details visit https://www.socialbeat.in/programmatic-advertising-agency-india/

1. Maximise ROI with
Programmatic
Advertising

2. What is Programmatic
Advertising?

3. Why should brands invest in
Programmatic Advertising?

4. PROGRAMMATIC ADS OFFER GREATER EFFICIENCY
Frequency Capping
Across Platforms
Innovative and Interactive
Ad Formats
YouTube Trueview via
DV360
Ad Fraud and Brand
Safety
Premium Inventory
& 3rd Party Lists
Comprehensive
Targeting and Improved
Tracking

5. FREQUENCY CAPPING ACROSS PLATFORMS
Control the frequency and analyse the
performance of ads across multiple
channels like Google, Facebook, YouTube,
Native, OTTs and Publishers
Benefits:
● Avoid overexposing ads to the same
user across platforms
● Acquire a wider pool of audience
within the same budget
● Get a single view of your audience
across platforms

6. INNOVATIVE AND INTERACTIVE AD FORMATS
Create exclusive, interactive ads like Parallax,
Flipbook, Cue Cards, and Audio banners
● Give your audience a better experience
● Drive engagement with your target
audience
● Helps increase CTR and boost Ad Recall

7. PREMIUM INVENTORY AND 3RD PARTY LISTS
Why leverage
Programmatic Deals with
any Publisher in the
network instead of Direct
Deals with Publishers?
Programmatic gives
advertisers 100%
transparency of the
deliverables without
dependence on reports
shared by the publishers
Access premium inventory and
expand your reach across various
publishers, OTT’s, audio
streaming services and third
party lists.
Leverage 3rd Party Lists to
reach niche audience segments
relevant to your business

8. PREMIUM INVENTORY AND 3RD PARTY LISTS
Why leverage
Programmatic Deals with
any Publisher in the
network instead of Direct
Deals with Publishers?
Programmatic gives
advertisers 100%
transparency of the
deliverables without
dependence on reports
shared by the publishers
Access premium inventory and
expand your reach across various
publishers, OTT’s, audio
streaming services and third
party lists.
Leverage 3rd Party Lists to
reach niche audience segments
relevant to your business

9. PREMIUM INVENTORY AND 3RD PARTY LISTS
Why leverage
Programmatic Deals with
any Publisher in the
network instead of Direct
Deals with Publishers?
Programmatic gives
advertisers 100%
transparency of the
deliverables without
dependence on reports
shared by the publishers
Access premium inventory and
expand your reach across various
publishers, OTT’s, audio
streaming services and third
party lists.
Leverage 3rd Party Lists to
reach niche audience segments
relevant to your business

10. IMPROVED TRACKING ON PROGRAMMATIC
With improved
targeting,
you can optimise
budget allocation
with efficiency
and produce
elevated results
Track impressions
served to a single
user across
platforms
Gives a view of the
entire customer
journey and overlap
of audience across
platforms for better
Media Planning
decisions
Run Sequenced
Messaging
campaigns even on
the Display Network
to drive your
audience down the
marketing funnel

11. COMPREHENSIVE TARGETING
● With comprehensive targeting options paired with
audience insights and mining, you can optimise
campaigns to deliver maximum results
● Improved targeting using AI & Machine Learning
with advanced bid strategies and data driven
creatives to deliver personalization to target
audience
● Leverage Combined Audience - Create a combined
audience using Google Audience, 1st Party
Audience & 3rd Party Audience to target even
niche audiences effectively.

12. COMPREHENSIVE TARGETING

13. YOUTUBE TRUEVIEW VIA DV360
● Trueview campaigns on DV360 provide more
precise tracking with comprehensive targeting
abilities
● Leverage Google Audiences, 1st Party and 3rd
Party Data, create combined audiences to reach
just the right target audience
● Track post view and view through conversion for
large scale trueview and bumper campaigns
● Track Completed views and CPCV and not just
views and CPV.

14. AD FRAUD, BRAND SAFETY &
VIEWABILITY CONTROLS
● DV360 has various tools that help advertisers
reduce Ad Fraud and secure their brand
● Ensure your ads are placed on trusted sites
and eliminate the chances of ads showing on
spammy websites with just a few clicks
without restricting your reach with tools like
TRAQ score, Ad Fraud Prevention, etc.

15. AD FRAUD, BRAND SAFETY &
VIEWABILITY CONTROLS

16. AD FRAUD, BRAND SAFETY &
VIEWABILITY CONTROLS

18. Leveraged DV360's consolidated media
buying to save advertising dollars and
maximize reach for the allocated budget

19. CAMPAIGN RESULTS
Overlap Across YouTube
and OTTs such as Hotstar,
Zee5 & Voot
Measured & optimised our media
buying for maximum traction by
measuring 10+ activity conversions
through the programmatic pixel
Real-time reports through pixel
activities helped in quick analysis of
campaigns and course-correction to
increase efficiency and drive results
43.5M +
Video Views

20. Leveraged interactive ads to drive quality
traffic to Malabar’s website

21. 40%
decrease
In bounce rate as
compared to traffic
from other platforms
18%
increase
in pages/session as
compared to traffic from
other platforms
20%
increase
in avg session duration as
compared to traffic from
other platforms

22. Leveraged DV360's consolidated media
buying and machine learning capabilities to
reduce Cost Per App Installs and Cost Per
In App Actions for Rummy Culture

23. Goals:
• Efficiently reach users interested in playing rummy
with customized & dynamic creative messaging
• Minimize the Cost Per Registration and hit internal KPI
Targets

24. Approach:
• Leveraged Data Driven Creative (DDC) ad formats
like Panorama, Can Card
• Enabled targeting signals to reach user with the right
customized message
• A/B tested DDC creative in parallel with standard
creatives and used system automated bidding to pick the
the best performing creatives and optimize for
conversions

25. 85%
decrease
in Cost Per Install
25%
decrease
in Cost Per Registration
50%
decrease
in Cost Per Repeated Add
Cash Event
CAMPAIGN RESULTS

26. POINTS TO KEEP IN MIND WHEN
GETTING STARTED WITH
PROGRAMMATIC
● The initial setup and structure is absolutely
important for the success fop the campaigns.
Ensure you get this right, before starting
● Thought it might seem a little complex, when doing
it for the first time, don’t let the complexity deter
you from getting started
● Don’t rush to judge it for performance in the first
few weeks. The system takes time to “learn” and
pick up

27. Q&A