Social Enterpreneurship: Business for Good
Παρουσίαση του Michael Thornton, Skoll Scholar & Founder of Odyssey Labs, στην εκδήλωση Επιχειρώ Κοινωνικά στις 26/9/2013
12. What makes them “social”?
Model Impact
Income model Distributed funding
Sustainable purchasing model Income and protection of input
markets
Employment model Disenfranchised group
supported through
employment or ownership
Integrated impact through a
product or service
The service or product sold IS
the impact
13. Social Entrepreneurship refers to the PRACTICE of
combining INNOVATION, OPPORTUNITY and
RESOURCEFULNESS to address a market or
government failure that generates social and/or
environmental challenges for one or more population
groups.
DEFINITION 2
The Pamela Hartigan Definition
15. Divine Chocolate
Women on Top
Sherwood Design Engineers / Sherwood Institute
DEFINITION 4
What IS Social Entrepreneurship
16. Divine Chocolate
Creating fair markets
and trade for farmers,
and showing
consumers that
business can do more
than make a profit
BE ENTREPRENEURIAL
17. WOMEN ON TOP
Provide mentorship for
women looking to learn from
those who have come before.
Leverage experience to lift all
boats.
AIM FOR BIG
IMPACT
19. ENGINEERING | PLANNING | ECOLOGY
CIVIL ENGINEERING
GREEN BUILDINGS
INFRASTRUCTURE
DESIGN
ECOLOGICAL DESIGN
WATER RESOURCES
URBAN DESIGN
MASTER PLANNING
Sherwood Design Engineers Sherwood Institute
ENGINEERING | PLANNING | ECOLOGY
RESEARCH | POLICY | STRATEGY
SDE EXPERTISE +
PLATFORM FOR ACADEMIC,
REGULATORY, CORPORATE
COLLABORATION
TECHNICAL TRANSFER
FOUNDATIONS AND GRANTS
OUTREACH AND EDUCATION
DATA COLLECTION AND ANALYSIS
YOUTH MOBILIZATION
20. WHAT KINDS OF
PROBLEMS DO
BUSINESSES SOLVE?
Opportunistic
Needs &
Lifestyle
Societal
The business opportunity
continuum
21. HOW DO YOU SOLVE
SOCIETAL PROBLEMS?
Public /Cultural
Awareness
BusinessGovernment
22. Social entrepreneurship is business with a
theory of change, business based on systems
thinking that has as a primary purpose
sustained and permanent improvement in
environmental or social conditions.
MY
INTERPRETATION
32. • Investment in social
enterprise is rising around the
world
• Biggest economic
opportunities are around
solving societal needs
• Big benefits for countries that
pursue it
NOT JUST THE
RIGHT THING,
A BIG
OPPORTUNITY
33. TESLA MOTORS – Built to catalyze the electric car industry
SPACE X – Built to expand the human race to Mars
Both built because he saw no one else would
BIGGEST
ENTREPRENEUR
IN THE WORLD
RIGHT NOW
34. 1. Start with a problem, bigger the
better.
2. No idea is bad. The crazy one
may be the road to genius. No
no’s, “yes and…”
3. Understand context, trends and
“inevitabilities”.
4. Fail and fail rapidly.
5. Support each-other relentlessly.
6. Talk to everyone.
7. Sometimes, ignore everything.
WHAT’S
WORKED @
ODYSSEY
LABS & THE
OXFORD
ENTRE-
PRENEURSHIP
CENTRE
35. 1. Support them like family
2. Learn about the challenges
3. Support them like family
4. Create a risk-tolerant
environment
5. Support them like family
6. Find ways to get lots of
people from different
backgrounds together
7. Support them like family
ATHENS:
SUPPORT YOUR
SOCIAL
ENTREPRENEURS
36. 1. Find your problem
2. Find your passion
3. Start Today and don’t stop
SOCIAL
ENTREPRENEURS:
GET EXCITED AND
GET BUSY!
Recent MBA from Oxford’s Business SchoolBefore that was a sustainable infrastructure engineer, worked on a number of projects around the worldHelped write a bookAlso helped start two non-profits, one faded in its first year, one, the Sherwood Institute, is growing and doing well today with work on three continentsI’ve also spent some time teaching and mentoring. I was lucky enough to work with a group from MIT in Uganda for several summers.
Happy to talk much more about that work (probably more than you’ll want to hear) anytime, but I want to dive right in and get to the question at hand. What is social entrepreneurship?There is considerable debate. Even at the skollcentre for social entrepreneurship, there is no hard and fast definition.So I want to explore a couple of the definitions with you and then give you my own interpretation
Social sector organizations include charities, social activists, philanthropic organizations, These oerpate in pursuit of certain societal values such as human rights, economic fairness, equal opportunity, consumer rights, environmental protection, etc. SE organizations often work in areas closely associated with social sector organizations. But it is not about upholding particular values but about the creation of social value. SE thus plays an economic and social role that is distinct from other types of social sector organizations.The dichotomy between economic and social value poses additional problems in understanding what social entrepreneurship is. Economic value creation is inherently social in the sense that actions that create economic value also improve society’s welfare. Instead of separating economic and social outcomes, we need to focus on the generic concept of value as defined in terms of the increase in UTILITY of SOCIETY’S MEMBERS.
We’ve got real problems and real challenges. Business is the way to solve it.Social Entrepreneurship is where the best businesses will be