Falcon's Invoice Discounting: Your Path to Prosperity
Social Media Strategies - Social3i - School of Visual Concepts - April 2011
1. School of Visual Concepts Social Media Strategies and Programs for Marketers - 101 Level April 20, 2011 Andy Boyer & the Social3i Team
2. Copyright Note The material used in this deck is a combination of content originally created and developed by Social3i Principals, as well as content sourced by researching social media in major search engines and content sharing sites. Hopefully all charts and graphs in the deck attribute the work to the original owner, along with a link to where the content was sourced. However, due to the widespread sharing of this deck, it is possible that some information is not accurately attributed. We apologize for any errors, and in no way make any claims that all of the data in this presentation is the original work of Social3i Consulting. If you feel your work has been unfairly distributed or represented in this presentation, please contact andy@social3i.com
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4. We provide large-scale brand analysis, audience research and social marketing programs for major global brands, small to mid-sized companies and government organizations.
5. We focus on social commerce and delivering ROI-based programs, not just brand impressions.
6. Background with RealNetworks, Publicis, T-Mobile, Microsoft, Photoworks, venture-backed startups, non-profits, and minor league baseball.
13. Engagement and Evaluation2:00 Real Life Examples: Loree Wagner from Merrill Gardens 3:00 Hands-On! The team from Social3i stops by to help you with your specific questions
24. Thanks to Twitter, News Now Travels at the Speed of Social Media 3:26 pm photo was posted to Janis Krum’s (@jkrums) twitter profile New York Times broke the news at 3:48 pm and didn’t post to the front page until 4:00 pm Page 15
33. Narrowing down to the big gunshttp://www.slideshare.net/soravjain/social-media-marketing-facts?from=ss_embed
34. The Social Media Heavyhitters In August 2010, U.S. web users spent about 41.1 million minutes on Facebook, which represents ~10% of their entire web-surfing time that month. Youtube.com increased the average minutes per viewer over the past year by 20%, with viewers watching nearly 4.5 hours of video in August 2010. Users spent 2 hours and 12 minutes on Twitter.com each month in November 2010, an increase of 20% from 2009. LinkedIn grew its visits by only 2% in 2010, but its unique visitors grew by 8.2%, highlighting that users are spending more time on the professional networking site.
43. ~30% of users are over 35Source: Facebook.com 40% of internet users between 30 and 49 years of age use social media every day Fastest growing demographic!
44. With big brands, sometimes, some consumers just want to say hi 22,000,000+ Fans!
45. And in small businesses, brands want to remind their consumers that they are there
53. After 20 days, a YouTube video has had 75% of its total views.
54. That's a really short life span for YouTube videos, and it's probably getting shorter. In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its viewshttp://www.businessinsider.com/chart-of-the-day-the-lifecycle-of-a-youtube-video-2010-5#ixzz0vSdScBK1
101. And We Still Haven’t Touched…. Flickr / Photosharing Mobile iPads Apps Yelp Biznik Podcasts Ustream Groupon / Living Social Digg / Reddit / Stumbleupon Etc……
103. Before You Get Started – Know WOMMA’s Rules www.womma.org It’s all about the Honesty ROI. Ethical word of mouth marketers always strive for transparency and honesty in all communications with consumers, with advocates, and with those people who advocates speak to on behalf of a product.* Honesty of Relationship – you say who you’re speaking for* Honesty of Opinion – you say what you truly believe; you never shill* Honesty of Identity – you say who you are; you never falsify your identity
106. Audience Identification:Sample Persona Jenny Age: 13-18 Hobbies: Music, Hanging out with friends Where she gets Info: Facebook Jenny lives on Facebook, and on music sites like Pandora, Grooveshark, Mog and Spotify She wants to be the first of her friends to share new music and concert information. She is influenced by other trend setters, and followed by many people who look to her for pop culture stories.
107. Audience Identification:Sample Persona Steve Age: 25-34 Hobbies: Technology, Workaholic Where he gets Info: Smartphone Apps, Mobile Web Steve is on the go. You can update your website all you want, but he’ll never see it unless someone sends it ot him via Twitter. Steve can’t be reached via radio, print or direct mail. He listens to XM when his iPod isn’t plugged into his car stereo playing podcasts he downloaded. When Steve isn’t working, he is working out and exercising, buying healthy foods, and attending networking events.
108. Audience Identification:Goal Setting The Long Term Goal: Giving customers a say in developing, supporting and evangelizing your brand Influence Integrate Melding social into your overall marketing program Interact Enagaging with fans, followers, press, analysts and critics Interest Basic benchmarking, auditing and listening to conversation about your brand, customers & products Ignore Develop marketing and business plans without benefit of any data or insights generated on the social web about you or competitors
114. Social Media Works With Your Existing Marketing Connecting Traditional Customer Touchpoints Crowdsourcing information to improve programs and services Product / Service Development Maximizing an ad campaign by extending the content to channels not covered by paid media Searching for external opportunities to service customer related issues, Customer Support Outbound PR / Advertising Page 103
144. Build your own Twitter Background in Powerpoint Adjust Page Setup for 20x12.5 Landscape Design your slide Save the slide as a .PNG File Upload the .PNG to Twitter Tweak it until the layour is right
204. social3i Management Bios Andy Boyer Integrated Marketing Strategy & Planning As Co-Founder of social3i, Andy develops holistic social media programs that are integrated into overall marketing efforts. He was a Principal at social media agency Spring Creek Group from 2007-2010, leading client campaigns inside Microsoft and other companies, developing short and long term social media strategies, and recruiting a team of Engagement Leads and Community Managers. His previous experience is highlighted by six years in e-commerce marketing at streaming media pioneer RealNetworks from 1996-2002. Twitter: @aboyerLinkedin: Add Andy to your networkE-mail: andy@social3i.com Xavier Jimenez Integrated Marketing Research & Ideation Prior to co-founding social3i Xavier was Principal and Analytics Practice Head at social media agency Spring Creek Group in Seattle Washington. Xavier has worked with Fortune 500 brands like ubid.com, RealNetworks, American Greetings, T-Mobile and Microsoft to deliver deep consumer insights using emerging media measurement technologies. As chief social intelligence strategist, Xavier is tasked with qualifying and transforming raw data from online video, mobile advertising, widgets, blogs, social networks, and other user generated content into deep customer intelligence. Twitter: @xjimenezLinkedin: Add Xavier to your networkE-mail: xavier@social3i.com Colin Lamont Integrated Marketing & Mobile Campaigns Colin Lamont has 15 years direct marketing, e-commerce, and product management experience in helping build and grow consumer products and services. Most recently, he was the Vice President of Marketing at GotVoice, an Ignition Partners funded mobile solutions company that was successfully sold. An expert of integrated marketing, Colin leverages social media outreach to support direct marketing, branding, PR, speaking engagements and events to cost-effectively grow companies. Previously, Colin worked at RealNetworks, starting in 1995, & culminating as Director of Consumer Marketing for the RealGames and GameHouse divisions in 2006. Twitter: @social3i Linkedin: Add Colin to your networkE-mail: Colin@social3i.com
Students influence each other online – parents, teachers & students are using more than just guidance counselors, use other online social media communitiesYouTube’s Education section offers a way for students to view videos from an exceptionally long list of universities. Often those videos will include taped lectures, interviews with students, overviews of campus amenities, or Q&A sessions with professors. Because visiting colleges that are a great distance away can be cost prohibitive for some high school students, the ability to check out schools via video is very helpful when deciding which colleges to apply for and which to attend.
In 2011, Facebook Users Uploaded 4,300 Photos Every Second Over New Year's Weekend, 750 million photos total for the NYE weekend.Facebook has More than 500 million active users, 50% log on any given day
Teens don’t always like having mom and dad friend them, but often it is a prereq to joining.About PBS TeachersFree Resources for Teaching & LearningPBS Teachers is PBS' national web destination for high-quality preK-12 educational resources. Here you'll find classroom materials suitable for a wide range of subjects and grade levels. We provide thousands of lesson plans, teaching activities, on-demand video assets, and interactive games and simulation
June 2009: According to a report released Tuesday by Nielsen, Facebook users logged 13.9 billion minutes on the site in April. That compares to 5 billion minutes on MySpace, 300 million on Twitter, and 202.4 million minutes on LinkedIn.Time spent on Facebook soared 699% since April 2008, compared to a 31% drop in time spent on MySpace, which is owned by media mogul Rupert Murchoch'sNewsCorp (NWS,Fortune 500). LinkedIn's minutes grew 69%.Changing of the guard: MySpace was once the dominant social network. In April 2008, 73% of the total time spent on social networks was spent on MySpace, according to Nielsen.The scene has rapidly changed in the past year. Social network users spent just 23% of their time on MySpace in April 2009, compared to nearly 66% for Facebook.
Facebook is a gathering spot, to connect with your friends and with your friends friends. Facebook allows you to make new connections who share a common interest, expanding your personal network
(60% in the 18 to 29 age cohort) According to a Common Sense Media poll from August 2009, 22 percent of teenagers log on to their favorite social media site more than 10 times a day, and more than half of adolescents log on to a social media site more than once a day. Seventy-five percent of teens now own cell phones, and 25 percent use them for social media, 54 percent for textingFlowtown found that Twitters users, on average, are 39 years old, while those who use LinkedIn are an average of five years older.
(60% in the 18 to 29 age cohort) According to a Common Sense Media poll from August 2009, 22 percent of teenagers log on to their favorite social media site more than 10 times a day, and more than half of adolescents log on to a social media site more than once a day. Seventy-five percent of teens now own cell phones, and 25 percent use them for social media, 54 percent for textingFlowtown found that Twitters users, on average, are 39 years old, while those who use LinkedIn are an average of five years older.
List of each sponsored athletes' most recent post, a live Red Bull video stream, interactive Red Bull games, and highly ranked drunkish dials
KOMO using twitter, how news is using twitter, CNN, KIRO, Individual anchors, get news from big or the individual, become your own editor