Speakers: Simon Vaughan & Jon Scott For today’s undergraduates, information technology (IT) plays an integral role in their everyday lives. They actively use many different technologies for their studies, work, and recreation. This aim of this presentation is to explore the use of Social Business from the perspective of a student and show how Social Business can be used to increase the engagement with these students (both before they join the University and while at University). The presentation will look at how IBM Connections can supplement tools such as Facebook and Twitter to provide an‘exceptional Virtual University experience’ for all Students and members of staff.

1. Targe&ng
an
excep&onal
Educa&onal
experience
IBM
Connec&ons
in
Educa&on
Simon
Vaughan
Deputy
IT
Director,
Cardiff
University
IBM
Collabora;on
Champion
Jon
Sco<
Educa;onal
Researcher
and
Freelance
Rich
Media
Producer

2. Agenda
1) Introductions - Simon
2) The rise of digital natives and what they now expect - Simon
3) Connnections @ Cardiff - Simon
4) The Student view - Jon
5) A new way of engaging - Jon
6) Some of the issues we have seen - Jon
7) Social Student - Simon / Jon
8) Questions (and hopefully answers)
2

3. Cardiff University
l 27,000 Students
- 7,500 graduates each year
- 6,000 employees
l Research led University
l Geographically dispersed campus
– All Wales support (Students on placement
l Need easy access to relevant information
l How to attract and retain the best!
3
http://www.flickr.com/photos/sir_mervs/2804845277/ - Sir Mervs

4. Some of the challenges WE face
4

5. The changing needs of our Students,
Researcher, Staff (17 to 70+ years old..)
Born Pre 1945
Digital
Immigrants
Born 1945 to early 1960’s
Born early 1960’s to early 1980’s
“Digital
Born 1980’s onwards Natives”
5

6. From 17 to 70+ years old
How they expect to Communicate
Write me
Use paper
Call me Use paper diaries
Someone else may update their calendar / mailbox
Mail me
Use e-mail
Technology
‘Savvy’
“Digital
Natives”
IM me
DM me
Message me
‘E-mail is for my parents’
6

7. “Digital natives” now expect….
7

8. To be always on….
Their network and conversations ‘do not end’ when they leave
the workplace (or place of study).
8

9. To be Mobile….
They expect to be connected from anywhere –
they expect access to Mobile services NOT mobile sites
9

10. They are experimental….
“Digital Natives” are able to test out new ideas without the need
to ask for permission….
10

11. Community Spirit….
The way “Digital Natives” work, write and interact with
each is changing….
11

12. They have high expectations….
They have high expectations for their future
salary, job, flexibility, lifestyle and technology!
12

13. They have highly tuned filters
They get bored or frustrated if the information
flow is poor or too slow! Many are able to
'filter' information to their needs
13

14. Instantaneous feedback….
They are used to giving and receiving information
instantaneously. Everything is just a 'Google
search' or 'Status update away’
14

15. They expect to be Famous….
Today’s technology gives them access to an instant audience
(everybody can have their 15 minutes of fame – often via
posting to YouTube….)
15

16. The changing needs of our Students
What do our Students expect us to provide?
An environment that will allow them to:
l Connect and find people
l Break Down barriers
l Allow them to share..
l Collaborate in new ways and across boundaries
l Collaborate with potential students
l Collaborate with potential employees
l Collaborate with friends at other universities
l Stay engaged after they have left University
l Download their contributions and create an e-portfolio
l Be online from anywhere – Mobile interface
16

17. On Any device…
17

18. Cardiff University Collaborative
toolset
Blog Wiki TeamSpace Video Library
CU Portal
(Collaborative space)
18
18

19. 19

20. 20

21. 21

22. 22

23. Poor Community
Disengagement

24. The Student view

25. A new way of engaging

28. Problems
Educating and supporting
Students Employees
Academics
+Researchers

29. Problems
• University Infrastructure, Policy, ICT Support
• Pedagogy (Methods of Teaching & Learning)
• People are...

30. Problems
Platforming collaboration

31. The Changing Face of Higher Education
What’s the next step for the culture of education?
Academic
Partnership?
Mass
Teaching?
“Open”
Education?

32. Cardiff Connections
Educational material – Welcome video

33. 33

34. SocialStudent solution?
• A
cloud
based
subscrip;on
service
(built
on
IBM
Connec;ons)
which
will
allow
Universi;es
to
offer
Students
an
environment
to
collaborate
• We
are
hoping
that
future
versions
of
Connec;ons
allows
‘mul;
Tennancy’
to
allow
sharing
– Across
ins;tu;ons
– With
prospec;ve
students
– With
Parents
– With
ploten;al
employees
– With
Alumni
rela;onship
– And
more……
• SocialStudent
enables
Students
to:
– find
other
students
(who
may
be
on
another
course
but
have
similar
interests
/
exper;se),
– create
and
par;cipate
in
groups
(that
they
can
create
and
manage),
– Express
themselves
via
a
blog,
– Post
their
status
and
let
other
students
know
what
they
are
doing.
– Create
social
groups
and
share
areas
of
common
interest
(Soccer
club,
Rugby
club,
etc),
34 – Share
Bookmarks,
Par;cipate
in
discussions,
Create
Self
help
forums.

35. The future of Learning Management Systems (LMS)
Formal Learning InFormal Learning and
Non-Formal Learning
Individual Group Learning Individual Group Learning
Connecting, Working and
Self study Learning with
reading, watching, learning together
Or self-paced others on a
sharing,
course course
Commenting
Traditional scope of an LMS
LMS
with
‘social
reach’
=
SocailStudent!
35

36. The main issues we have seen….
Community overload…..
What Communities am I a member of?
What Communities exist?
Who is collaborating where…?
The SocialStudent way
Navigate to communities via a ‘Rich Picture’
36

37. http://victorhaggerillustration.wordpress.com/
37

38. 38

39. This nearly is the last slide……
No talk at a Connections User conference should end with
"you can contact us via email at ...."
or
“we'd be happy to email you our slides ....”
Simon
Vaughan
Jon
Sco<
Or connect to us via the Connections User Community in Greenhouse!
39
Questions?