Make smart decisions for your business every day with a revolutionary new software program called Decision Analytics. Decision Analytics helps corporate executives, small business owners, managers and startup employees make smarter decisions every day. Download your 30 day FREE trial at www.sobesoft.com and start making smart business decisions today.

1. Learn About the #1 Business Problem In
the World Today and How To Solve It.
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A few years ago, a group of friends and very
accomplished corporate employees (with
backgrounds from Bank of America, HP, Verizon, etc.)
got together to socialize and to talk about business.
One person in the group asked the question, what is
the number one problem in business today? After a
very lively discussion over several hours, the
consensus of the group was that the number one
problem in business today was bad decision making.
These bad decisions have costs corporations and
small businesses trillions of dollars, resulted in
widespread layoffs and have severely impacted
economies throughout the world.

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Decision Analytics is a Windows and Mac based software
program that helps corporate executives, managers,
small business owners, government officials and startup
employees make smarter business decisions every day.
The software uses a revolutionary new business decision
making protocol called Decision Optimization
Methodology (DOM). Each decision analyzed by Decision
Analytics is run through a decision algorithm and
assigned a “Yes” or “No” opinion using the DOM
methodology.

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1. Identify each decision in a clear and concise manner.
2. Assess each decision in a systematic manner across multiple variables.
3. Extract personal bias out of the decision making process.
4. Maintain a consistent decision making methodology throughout each
organization.
5. Assess each decision based on its overall viability.
6. Assess vulnerabilities of each decision by assessing these decisions
based on critical success factors that matter to the organization.
7. Place a quantitative value on the overall viability of each decision and
on each critical success factor so each decision can be measured
against other organizational decisions over time.

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8. Review critical success factors to determine the vulnerabilities of
each decision and identify problem areas that could be “show
stoppers” for an organization.
9. Create clear “Yes” “No” criteria for all organizational decisions.
10. Document every decision analysis and track every organizational
decision over time.
11. Review cumulative organizational decisions regularly in order to
identify vulnerabilities and opportunities for improvement in the
organization’s decision making process.
12. Periodically adjust organization structure and business processes
in order to address organizational vulnerabilities from the review
of the organization’s cumulative decisions.

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Imagine where your company would be if all of the
decision makers were able to make 100 great
business decisions in a row. Your company would be
very successful, right? Now lets look at the inverse.
Imagine where your company would be if the decision
makers made 100 bad decisions in a row. Long
before they made it to the 100 bad decisions point,
your company would probably be out of business.
Great Decision making is the lifeblood of any
successful company. That’s why Decision Analytics is
a necessity for all companies.
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People make bad decisions based on a number of key factors.
These key factors include:
 The structure and dynamics of the organization.
 The compensation structure of the managers or executives.
 Over inflated egos and “kingdom building” syndrome.
 Poor business and management training.
 Lack of management aptitude.
 Lack of financial competency.
 Overbearing personalities in the decision making process.
 Potential managers and executives inflating their credentials
during the hiring process.

8. Step 1.
Before you implement a business decision, run it
through Decision Analytics.
Step 2.
Answer a few questions and Decision Analytics will
quickly score your business decision based on eight
critical success factors including logic, employee
morale, financial impact, management effectiveness,
business risk, public perception, growth potential and
customer impact.
Step 3.
Review your Decision Analytics results and take the
appropriate action for your organization.
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Examples of the type of business decisions the can
be analyzed using Decision Analytics include the
following:
Pricing, hiring, layoffs, marketing, mergers and
acquisitions, reorganization, advertising, product
development, financial management, accounting
changes, crisis management, sales, customer service
and operational decisions.

10. Each one of your decisions is stored in a separate file for future reference.
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11. Follow the step-by-step decision analysis process.
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12. Document the decision you are trying to make.
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Decision Analytics’ decision algorithm is
designed to objectively analyze your
business decisions so you can make the
right decision every time. Just answer a
series of questions about each business
decision you make and the decision
algorithm assess your decision and give
you a yes or no opinion.

14. Here is an example of one of the decision making questions.
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15. Decision Analytics questions are simple and easy to answer.
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16. The next step in the process is to review the analytics for your decision.
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Your decision is analyzed based on the following
critical success factors:
Logic Employee morale
Financial impact Management effectiveness
Business risk Public perception
Growth potential Customer impact

18. Decision Analysis calculates scores for each critical success factor.
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19. Review your overall decision score and compare it to your other scores.
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20. Review pie charts and line graphs of your decision scores.
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21. Compare your overall decision scores against historic business scores.
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22. Review the statistics for your decision scores .
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23. The final step in the process is to review your executive summary and report.
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24. Review the executive summary and Yes/No decision opinion.
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25. Review and print your Decision Analytics Report.
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Our Challenge
If you were able to make great business decisions
every day for 30 days, where would your career and
business be?
Our challenge to you is to run every business
decision you make through Decision Analytics for 30
days and see how your business and career soar.

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Download a 30 day free trial of Decision Analytics run
all of your business decisions through Decision
Analytics: