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Demand Planning for Inventory and Capacity 
Utilization 
8th Express, Logistics and Supply Chain Conclave
My friend want to say something 
“The more Inventory we have 
the better we can respond on 
our customers ” 
“We offer our clients 100 % 
availability of products at any 
time and place, irregardless the 
costs(Which we don’t know)”
My friend want to say something 
“We do not have a clue what our 
customers demand in the future” 
The quantities of products we produce 
depends on maximum usage of our 
manufacturing Capacity
Top Supply Chain Management Areas targeted 
for Improvement in 2014 
Best in Class Industry Average Laggards 
63% 63% 
53% 
41% 
51% 
43% 
45% 
36% 
43% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Supply Chain Visibility Supply Chain Collaboration Sourcing/Procurement 
Data Source : Aberdeen Group, November 2013
Effective Demand Planning 
Sourcing/ 
Procurement 
Supply chain 
Collaboration 
Supply chain 
Visibility 
Demand 
Planning
Demand Planning Major steps of Checklist 
1.Get the Right Information 
2.React Faster 
3.Bridge the Divide 
4.Understand the Impact
Get the Right Information 
 Create and Manage Forecast 
• Create and manage forecasts at, or as close as possible to, individual stock-keeping 
units (SKUs). 
 Create a consensus forecast. 
• Ensure that you capture and consolidate forecast input from all the 
necessary disparate sources 
 Establish supply chain visibility into your multi-enterprise, 
multi-tier supply chain.
React Faster 
 Update forecasts more frequently. 
• In an environment of high variability, traditional monthly planning cycles do 
little to provide accurate direction from a daily perspective. 
• A reconciliation of supply and demand plans needs to be done on a more 
frequent basis.
React Faster 
 Become exception-driven. 
 Clear operations performance thresholds and activate an alerting process 
 Automated solutions can sift through all the activities, uncovering the truly 
important information and understanding the domino relationships and 
cumulative effects of multiple events. 
 Shortening the time to know about a problem drives faster response and 
reduces the magnitude of any impact
React Faster 
 Respond immediately to reduced or cancelled demand. 
• It is critical that companies react to unplanned cancelled 
demand with equal fevour as when trying to meet an 
unexpected new order. 
• When the customer cancels an order or reduces forecast, many 
times the customer service representative (CSR) removes the 
order and that's the end of it.
Bridge the Divide 
 Knock down the internal silos. 
• Ensure that demand and supply are looked at together - by 
everyone. 
• Individual groups need to take a more holistic and real-time view 
of the interdependencies. A key part of this process is the ability 
to simulate various demand-supply scenarios and their 
associated action alternatives to increase preparedness for the 
various possibilities that may unfold or have unexpectedly taken 
place.
Bridge the Divide 
 Increase customer collaboration. 
• Determine which customers represent the bulk of your 
business, which customers exhibit the largest or most 
frequent changes in demand, and which customers 
provide you with the most profit. 
• Demand co-planning. :The basic notion is that you need 
to move from a handoff process to a collaborative one, 
where you and your customers are collaborating more 
regularly on their demand requirements.
Understand the Impact 
 Align Demand Planning 
 Align demand management decisions with the operations 
performance metrics of the company
Demand Planning And Inventory 
S 
e 
r 
v 
i 
c 
e 
L 
e 
v 
e 
l 
Lower Inventory carrying 
cost 
Improved Inventory 
Visibility 
Reduce Cycle Times 
Measure and Improve 
Forecast Accuracy 
Return On Inventory
Benefit of Effective Demand Planning on 
Inventory 
• Improve on-time delivery 
performance. 
• Lower inventory levels while 
increasing inventory turns. 
• Reduce inventory obsolescence. 
• Reduce cash-to-cash cycle times. 
• Improve profitability.
Questions if any
Thank You For Your Time 
And Consideration.

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Demand planning checklist 24092014.1

  • 1. Demand Planning for Inventory and Capacity Utilization 8th Express, Logistics and Supply Chain Conclave
  • 2. My friend want to say something “The more Inventory we have the better we can respond on our customers ” “We offer our clients 100 % availability of products at any time and place, irregardless the costs(Which we don’t know)”
  • 3. My friend want to say something “We do not have a clue what our customers demand in the future” The quantities of products we produce depends on maximum usage of our manufacturing Capacity
  • 4. Top Supply Chain Management Areas targeted for Improvement in 2014 Best in Class Industry Average Laggards 63% 63% 53% 41% 51% 43% 45% 36% 43% 70% 60% 50% 40% 30% 20% 10% 0% Supply Chain Visibility Supply Chain Collaboration Sourcing/Procurement Data Source : Aberdeen Group, November 2013
  • 5. Effective Demand Planning Sourcing/ Procurement Supply chain Collaboration Supply chain Visibility Demand Planning
  • 6. Demand Planning Major steps of Checklist 1.Get the Right Information 2.React Faster 3.Bridge the Divide 4.Understand the Impact
  • 7. Get the Right Information  Create and Manage Forecast • Create and manage forecasts at, or as close as possible to, individual stock-keeping units (SKUs).  Create a consensus forecast. • Ensure that you capture and consolidate forecast input from all the necessary disparate sources  Establish supply chain visibility into your multi-enterprise, multi-tier supply chain.
  • 8. React Faster  Update forecasts more frequently. • In an environment of high variability, traditional monthly planning cycles do little to provide accurate direction from a daily perspective. • A reconciliation of supply and demand plans needs to be done on a more frequent basis.
  • 9. React Faster  Become exception-driven.  Clear operations performance thresholds and activate an alerting process  Automated solutions can sift through all the activities, uncovering the truly important information and understanding the domino relationships and cumulative effects of multiple events.  Shortening the time to know about a problem drives faster response and reduces the magnitude of any impact
  • 10. React Faster  Respond immediately to reduced or cancelled demand. • It is critical that companies react to unplanned cancelled demand with equal fevour as when trying to meet an unexpected new order. • When the customer cancels an order or reduces forecast, many times the customer service representative (CSR) removes the order and that's the end of it.
  • 11. Bridge the Divide  Knock down the internal silos. • Ensure that demand and supply are looked at together - by everyone. • Individual groups need to take a more holistic and real-time view of the interdependencies. A key part of this process is the ability to simulate various demand-supply scenarios and their associated action alternatives to increase preparedness for the various possibilities that may unfold or have unexpectedly taken place.
  • 12. Bridge the Divide  Increase customer collaboration. • Determine which customers represent the bulk of your business, which customers exhibit the largest or most frequent changes in demand, and which customers provide you with the most profit. • Demand co-planning. :The basic notion is that you need to move from a handoff process to a collaborative one, where you and your customers are collaborating more regularly on their demand requirements.
  • 13. Understand the Impact  Align Demand Planning  Align demand management decisions with the operations performance metrics of the company
  • 14. Demand Planning And Inventory S e r v i c e L e v e l Lower Inventory carrying cost Improved Inventory Visibility Reduce Cycle Times Measure and Improve Forecast Accuracy Return On Inventory
  • 15. Benefit of Effective Demand Planning on Inventory • Improve on-time delivery performance. • Lower inventory levels while increasing inventory turns. • Reduce inventory obsolescence. • Reduce cash-to-cash cycle times. • Improve profitability.
  • 17. Thank You For Your Time And Consideration.