1. “TO EVALUATE POSITIVE IMPACT OF PROMOTIONAL ACTIVITIES ON
SALES OF BUSINESS STANDARD IN DELHI- NCR AREA”
PRESENTED BY:
ABHAY SINGH
ROLL NO.:PGD11001
PGDM
BATCH: 2011-2013

2. OBJECTIVE OF THE STUDY:-
 To analyze the impact of sales promotion tools.
 To increase the sales of business Standard newspaper with respect to its
competitors.
 To compare fulfillment of needs of different target segments.
 To compare the promotional strategies of BS and other news paper.

3. LEARNING OBJECTIVE:-
1. Various aspect of organization
 Working system of Business standard ltd.
 How to present good image of the organization?
2. How should one behave in an organization
 Learned about the corporate manners.
 how to communicate with customer very patiently.
3. Learning relative to the project
 Strategy followed by managers to capture the potential market.
 Understanding the given product.

4. INDUSTRY OVERVIEW:-
 Indian Newspaper primarily segmented across 2 categories:
• English Newspapers
• Regional Newspapers
 The print media of the India is currently ranked number one today.
 A newspaper shows 360 view of the country total condition in various
segment.
 The growth aspect of business newspaper today in India has wider scope
as only 0.1 % newspaper in this segment is available.

5. BUSINESS NEWSPAPERS IN INDIA:-

6. COMPANY PROFILE :-
 Business Standard started in 1975 by the Ananda Bazar group in Kolkata.
 The paper was hived off as a separate company in 1996, and then bought by
Mumbai-based financial investors.
 Mr. A. K. Bhattacharya (At Present) Editor in chief of Business Standard.
 It is published in colour from 12 centers in India-Mumbai, New Delhi, Kolkata,
Bangalore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Lucknow, Pune, Kochi
and Bhubaneswar.
 Business Standard is being sold by 210000 copies every day across the country. It
circulated in more than 1000 towns across the country.
 Kotak Mahindra-67.79% , Great Eastern ShippingCorporation-27.76% & Other-
4.39%. Share holder in BS.

7. INTRODUCTION OF THE TOPIC:-
 To evaluate the impact of promotional activities on sale of Business
standard.
 To understand the preference of the readers of business newspaper in
respect of their need into it.
 To find out where they rank business standard in terms of the content and
quality amongst the other business newspaper.
 To find out the flaws which are creating hurdles for business standard to
grow into the newspaper market.

8. RESEARCH METHODOLOGY:-
Research design- Descriptive research
Data source- Primary data
Extent- DELHI-NCR
Time frame- 7th May 2012 to 6th July 2012
Sampling technique- 1) probability sampling
2) non-probability sampling
Sampling frame-
 The details were collected from these sources:-
• Data Provided by business standard manager
• Some data From different-different news papers
• Data from internet
• Some references from friends and relatives
Sample size-100

9. DATA ANALYSIS:-
Which Business Newspaper does you read daily?
Economic Times 45%
Business Standard 31%
Business Line
19%
Financial Express
5%
50%
45%
45%
40%
35%
31%
30%
25%
19% Series1
20%
15%
10%
5%
5%
0%
Business Standard Economic Times Business line financial Express

10. How do you get your business newspaper?
a) E-paper
b) Delivered at office
c) Bought at news stand
d) Library
e) Delivered at home
Ways to get preffered newspaper
4
15
80-100
60-80
11 40-60
1
20-40
33 0-20
37
0 5 10 15 20 25 30 35 40

11. Are you ready to compromise with quality in case a good promotion scheme?
a) Yes
b) No
Compromise with quality in case of promotion scheme
100%
90% 45
80%
70% 50-100
60% 0-50
50%
40% 55
30%
20%
10%
0%
1

12. CONCLUSION:-
 Business standard is lacking brand awareness in some area and lacking in
service in some areas.
 Majority of the respondents use Economic Times because of bundle offer
with Times of India which is Rs. 450 for 12 months for both news papers.
 Economic Times has the benefit of TOI distribution channel.
 No page for IT profession.
 Business Standards daily supplements ‘Money and Market’ influence most
to Individual investors/ Stock Brokers to purchase it.

13. RECOMMENDATIONS:-
 Business Standard Ltd. should conduct a series of programs like business
quiz etc. among management student and Institution of DELHI-NCR.
 More emphasis on quality and marketing of the brand should be given.
 Business Standard improve their distribution network.
 They should also start targeting for selling there news paper in to smaller
town with proper marketing .
 Free subscription must be given to the libraries or public places like delhi
metro station in order to generate more awareness for the news paper.