IBB Internet Marketing Bootcamp workshop on the birth and strategy for Social Search

1. Internet Marketing BootCamp, 2011The concept of Social Search Presented by: Sneha Kataria

2. What we will cover Social Search in the Digital Marketing space The Concept of Social Circles Web Search – Objective vs Subjective Social + Search: The Algorithm Devising your very own Social Search Strategy Recommended Reading, Viewing Link Glossary

3. Social Search in Digital Marketing

4. ask search Let’s Google this I don’t know Why don’t you Google it? question seek Did you Google it? I don’t know, ask Google Let’s Google this seek search Let’s that know Let me Google that Try Google why don’t you? know Why don’t you Google it? search Let me Google that seek question Why don’t you Google it? search Have you checked Google?

5. Come on chat Facebook opinion Like Update it question Are you on Facebook? post post New pictures Block spam Like Add me on today comment Let me Facebook that Ask someone on Facebook comment Let me check Facebook Like post Add me on Facebook update Like Is he a friend of yours?

6. Give customers something good to talk about in social media, and they will talk. And that conversation becomes content for social search, helping to drive additional traffic and conversation.

7. The concept of Social Circles

9. Getting Social with Google

10. Taking a look at how popular search engines are making your search experience more personal – [VIDEO]

11. Web Search is useful for Objective questions only, not niche ones

12. Social + Search : The Algorithm

13. Source: Social Search Meetup, NYC

14. Source: Social Search Meetup, NYC

15. Steps to devising your very own Social Search Strategy

16. 1 Brainstorm and think of aset of keywords that you want to be known for

17. 2 Pick an Optimization Keyword tool and establish a final set of keywords depending on their ‘searchability’

18. 3 Whilst sharing the same with your SEM team, ensure to share a copy with your Social Media teams also

19. 4 Have your social media specialists devise their campaign strategies and daily content to be used on all platforms. Ensure the inclusion of the brand name everywhereFacebook | Twitter | YouTube | LinkedIn | PR

20. 5 It would also be nice to have a Company Blog so you can further use tagging to be known for the keywords of your choice

21. 5 1 If anyone looks for the relevant keywords in the little Search Box on your website, your blog, your created content, your guest interviews and all that you've hosted there will show up in their search results Curious visitors will at least click ;)

22. 5 2 In every category there are ideal/most-bidded for keywords that the biggest players in the market pay a bomb for With it's optimized content this will all but supplement your SEO efforts and your SEM spends without having to spend those additional precious lakhs

23. 6 Ensure Social Button integration on your website to make it Likable, Tweetable and +1able to your traffic

24. Since Rome was not built in a day, these efforts will pay off in the long term

25. Social and Search are more alike than they are different

26. The key for both search and social is that your content needs to be interesting and relevant before it can shared and liked and referred. ..Very simple.. ..Very powerful.. ..Very difficult for many companies to do..

27. The Split Up Content – 40% SEO Social Backlinks – 40% Spider-friendly Code – 20%

28. Recommended Viewing Yahoo Answers: The established Q&A Destination http://answers.yahoo.com Mahalo Answers: New ways to incentivize participants http://www.mahalo.com Hunch – From recommendations to ‘taste-graphs’ http://www.hunch.com KGB – Distributing the query. Paid Experts. Decentralized interfaces (IM, SMS, Email, Twitter) http://kgb.com ChaCha.me – evolving to collective intelligence http://chacha.me Vark – The “Social Search” Engine (acquired by Google) True crowd-sourcing of query (with intelligent selection) http://www.vark.com

29. Recommended Reading Social Strategies for Search (Brynn Evans): http://brynnevans.com/writing-speaking/ Search in Social Media Workshops (SSM): http://ir.mathcs.emory.edu/SSM2010/ Anatomy of a Large-Scale Social Search Engine: http://blog.vark.com/?p=352 The Inner Workings of a Real-time Search Engine: http://blog.oneriot.com/content/2009/06/the-inner-workings-of-a-realtime-search-engine/

30. Link Glossary YouTube Keyword Tool [ Official YouTube Keyword tool]: https://ads.youtube.com/keyword_tool OpenBook [Open Parts of Facebook]: http://youropenbook.org/about.html Google Social Search [ Direct Link]: http://bit.ly/GoogleSocSearch Techonorati [Tags Search alphabetically listed]: http://technorati.com/tag/

31. Thank you for treading with the