How to prepare for a crisis with internal crisis communications. SnapComms shows how to plan for a crisis in your organization and communicate efficiently to your employees. Define the crisis you want to communicate > Pre-prepare your crisis messages > Set up channels you want to communicate through > Test your communications on a drill > Adjust, make any changes to ensure a clear message > Review, make sure you have up to date messages if situations change. SnapComms internal communication tools provide a reliable channel for crisis communications that don't rely on an email server.

1. Are you ready for the
unexpected?
Successful use of SnapComms Alerts in crisis situations

2. Preparing to communicate in a crisis
DEFINE
SET UP
ALERT
SET UP
CHANNELS
TEST, TEST,
TEST
ADJUST
REVISIT

3. Define Crisis
What are we talking about, really…
DEFINE

4. Crises are any ‘critical incident’ that threatens
the value and reputation of a company –
and increasingly its survival.
“…a company can expect a value-destroying incident at least once
every five years.”
It’s no longer a case of “if it happens” but “when it happens”.
https://www2.deloitte.com/au/en/pages/risk/articles/a-crisis-of-confidence.html
What’s a crisis?

5. Companies are under-prepared
A major study from Deloitte looked at the beliefs of board members when it
comes to crisis preparedness:
76% of board members believe their companies would
respond effectively if a crisis struck tomorrow, but
only 49% have taken steps to be truly crisis-ready.
Only 50% have evaluated key crisis scenarios or
done a basic SWOT evaluation.
Only 43% have evaluated worst-case scenarios.
http://www2.deloitte.com/global/en/pages/risk/articles/a-crisis-of-confidence.html

6. Define Your Crisis Scenarios
• What exists already?
• Crisis, contingency plans
• Disaster recovery plans
• Which scenarios are most important
for you right now?
Engage your colleagues and
build on existing plans

7. Four crisis categories
• Danger/Hazard
• Weather/Situational
• Major Announcement (good or bad)
• Outage

8. Alerts
Settings for Crises

9. • Visual
• Fast
• Targeted
• Impactful
• Measureable
SnapComms Alerts for Crises

10. • Prepare SnapComms Alerts now to ensure:
• Speedy delivery
• Coherent communication
• Accessibility
(Be a hero when the time comes)
Crisis incident:

11. Alert settings for crises
Who - target audience
What – your message/instructions
How – delivery, display options
Admin – Best Practice

12. Who is your target audience?
• Target the right people for the incident.
• Leverage Target Users Options
• Whole Organization
• Divisions, depts, teams
• Application user groups
(i.e. SAP users)
• Location - machine groups
• Try to avoid Manual Groups

13. • Keep it simple
• What should they do?
• Reassure
• Show empathy
• Point to resources
What – your message content

14. Make them easy to absorb
• Avoid scrolling text!
• Give visual cues
• Color code your templates
Red = severe
Yellow = critical
Green = all clear
Corporate = important
What – your message visuals

15. • Make templates EASY TO FIND
• Folders, Bookmarks, Details field
• Set up Admin Access
• Back up Admins
• Bookmark a good landing page!
• Choose your publish method
• Resend – overwrite existing message, publish
• Copy/Send – easier management, BUT more steps
• Create from scratch – takes time
Administrator tips…be fully ready

16. • Bookmark login to tool for quick access
• This makes it the first page you’ll see at login
• If possible, set up Admin access from your mobile phone
• If you’re away from the office or your desk
• Ensure you know your password
Administrator Tips:

17. Test, Adjust, Revisit…
(we’re not done just yet)
Test
Adjust
Revisit

18. • To yourself
• Visual display
• To a group
• Feedback on content
• To your audience
• Emergency Drill
• Well publicized, expected
• Ask for feedback
Test, test, test

19. • What was confusing?
• What was missing
• Were there unintended consequences?
Update your plan, message,
and/or Alert templates accordingly..
Adjust

20. • Schedule your next review and future tests
• Update logos?
• Update lists/locations/target audience?
• Update links?
• Add anticipated scenarios as you go
• Schedule Admin training esp. for back up people who don’t
use frequently.
Keep it alive, keep it relevant...
Revisit

21. Checklist
o Define your crisis scenario
o Define situations and messages
o Prioritize in order of importance
o Prepare Crisis Alerts
o Message content, parameters
o Delivery insurance – back up Admins, mobile
o Test, test, test
o Adjust
o Repeat for the next message type

22. SnapComms provides a reliable channel to deliver crisis
communications quickly and effectively.
For more information visit SnapComms.com
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23. Right Message, Right Place, Right Time. Every Time.