2. The Person Thrill seeker Sampler of experiences Work in progress On the hunt for a new adventure “The best way to predict your future is to create it.”
3. The Purpose To interact through experience To inspire a sense of adventure To discover the world on my doorstep
7. Strategy Leverage social media to share my experiences and create new ones Connect with others who share the same sense of adventure Build an online brand identity as the “Urban Adventurista”
8. Tactics Twitter regular tweets that will add value to my community and will maintain consistency of voice Blogging this will be where I can share each adventure with my community Consistency maintain consistency of avatar, username and voice across platforms to avoid confusion