The document discusses the value of social business. It notes that social technologies can increase productivity and that companies that fail to adopt social technologies risk disruption of their business models. The document also discusses how social business can be integrated within organizations and common collaboration barriers such as information hoarding. Finally, it provides background information about the company SMZ SocialMediaZolutions which specializes in social business consulting.

1. The Value of Social Business
23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 1

2. 1. SOCIAL BUSINESS
BENEFITS

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―The most important
contribution management
needs to make in the 21st
Century is […] to increase the
productivity of knowledge work
and the knowledge worker.‖
Peter F. Drucker, 1999

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5. McKinsey: „The benefits of
social technologies will
likely outweigh the risks for
most companies.
Organizations that fail to
invest in understanding social
technologies will be at
greater risk of having their
business models disrupted by
social technologies. “
McKinsey Global Institute, The social economy, July 2012
23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 5

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7. Internal Use of Social Software
71
79
67
4
3
4
19
11
25
6
8
4
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Total (n=161)
LE (≥500 employees)
SME (1-499 employees)
Yes, we are using Social Software solutions
No, we don't use Social Software solutions but we are planning to use it during next 6
months
No, we don't use Social Software solutions
No answer
23. Mai 2013 SMZ SocialMediaZolutions | Christoph Rauhut 7
Source: Einsatz und Potenziale von Social Business für ITK-Unternehmen (BITKOM 2013)

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10. Benefits of Social Technologies
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Source: Einsatz und Potenziale von Social Business für ITK-Unternehmen (BITKOM 2013)

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„There was less emphasis on product features and the abstract
goodness of connecting. In its place was more focus on – and
many more examples of – using collaboration tools and
practices to reduce costs and increase revenue.―
(John Stepper, Deutsche Bank)

12. 2. SOCIAL BUSINESS
INTEGRATION

13. The Digital Workplace.
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Social Business as the new way of getting work done.

14. Social Business Maturity.
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Source: http://dachisgroup.com/2012/02/baselining-social-business-maturity-why-and-how/social_business_maturity_model/

15. Workplace of the Future
May 23, 2013 SMZ SocialMediaZolutions | Christoph Rauhut 16
ERM
employee-centered
workplace with
Process and Data
Management
CRM
Content/
Document
Management
Mail
MS Office
SAP DMS / SharePoint
CMS
Communication
Phone / IM
OCS-Connector /
Sametime-Connector
Jive for Outlook /
Jive for Notes /
Mail Integration
How to integrate Jive in the workplace of the future?

16. Findability
Productivity is affected in two main ways by issues related
on the omnipresent task of ―looking for information‖:
Time loss in searching and finding information
Quality loss by not having the right
information, where, when and in the appropriate
format and detail needed
May 23, 2013 SMZ SocialMediaZolutions | Christoph Rauhut 17
Source: https://www.infocentricresearch.com/Research/Publications/The-Digital-Workplace.aspx
Employees are both expensive and bad search engines

17. Architecture
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Integration and Personalization
(Dashboard, Activity Stream, Search, Navigation)
Content & Document
Management
Collaboration &
Communication
Process & Data
Management

18. Findability and Social Business
• Social can serve to fine-tune or filter search
by leveraging additional information.
• Social networks and activities provide a great
deal of contextual information
Social Networks — people who know stuff, connections
to other people who know stuff
Social Artifacts — opinions about
information, expressed through ratings / rankings, reviews
/ comments, tagging
May 23, 2013 SMZ SocialMediaZolutions | Christoph Rauhut 19
Source: CMSWire ―Social Reconnects Enterprise Search‖, http://www.cmswire.com/cms/social-business/social-reconnects-enterprise-search-017920.php?pageNum=3
Fine-Tuning for Enterprise Search.

19. 3. COLLABORATION
BARRIERS

20. Bad vs. Good Collaboration
Bad…
• Collaboration in a competitive
environment
• „Over – Collaboration―
• Misdiagnosis of the problem
• Implementation of the wrong solution
• Overestimation of the collaboration
opportunities
• Underestimation of the costs:
– „Opportunity Costs―
– Cost of the collaboration itself
Good…
• Disciplined collaboration
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• Estimate of collaboration
opportunities
• Identify collaboration
barriers
• Find solutions for barriers
Collaboration Benefit
= Return on Collaboration – „Opportunity Costs― – Cost of Collaboration
Source: Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results, Morton T. Hansen, 2009

21. Collaboration Barriers
• Not-Invented-Here Barrier
– Unwillingness of staff to take support from another
units, or to learn from others
• Hoarding Barrier
– Employees don’t want to disclose their (technical)
knowledge and help other colleagues
• Search Barrier
– „If only we knew what we know…― - Difficulty of
finding experts and information in the enterprise
• Transfer Barrier
– Employees are not able to transfer their knowledge to
others
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Source: Collaboration: How Leaders Avoid the Traps, Build Common Ground, and Reap Big Results, Morton T. Hansen, 2009

22. Summary
May 23, 2013 SMZ SocialMediaZolutions | Christoph Rauhut 23
Social Business and Enterprise Search make the unknown
potential of companies and their employees visible.
There is a huge potential in the integration of
Social Business with existing IT system.
(Cultural)-Barriers has to be identified and resolved.
Social Business is used in many companies
and is an important factor for economic success.

23. About - SMZ SocialMediaZolutions
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SMZ is specialized to deliver services and
solutions for Social Business and Social Media.
We provide services for
• Social Business Consulting
• Jive development & customization
• Products & solutions for Jive
• Software development from scratch
• Cloud hosting and Facebook apps
• We are based in the Science and
Technology park of Berlin Adlershof.
• IT and Media Technology Center III
SMZ/Pokeshot – Joint Venture
• Our joint venture SMZ/Pokeshot provides
products and solutions that extends your Jive
environment.
• At SMZ/Pokeshot we build the products and
solutions that make your Jive environment an
ever better Social Business powerhouse.
We are the leading Jive consulting partner in
Germany and Europe with more than seven
years of experience in the field of Jive.
We are …
• Jive strategy and consulting partner
• Jive professional service partner
• Jive reselling partner
• Supplier for Jive products and plugins

24. Christoph Rauhut
Senior Consultant Social Business Strategy
Cell: +49 (0) 152 – 339 89 149
Email: cr@SocialMediaZolutions.com
SMZ SocialMediaZolutions GmbH & Co. KG
Am Studio 2, 12489 Berlin/Germany
Web: www.SocialMediaZolutions.com