An overview of what Make it Clear have been spending their time on in 2015.

1. Make it Clear
What we did in 2015

2. 01 January
Netcomm Group
M3 Product Launch
02 February
Orange
Digital Experience Principles
03 March
IMS Health
Global Marketing Toolkit
04 April
ScrumQueens
Re-brand
05 May
AlertMe
Honeycomb Exhibition Design
06 June
Arkessa
Data Visualisation
07 July
Google
Pass It On
08 August
Rogan’s bookshop
Branding and Shop Graphics
09 September
Linx
Vision Roll Out
10 October
Google
CMO Bootcamp
11 November
Ultra Electronics
CORVID Launch
12 December
Make It Clear
Make it Beer
What we did in 2015
Contents

3. A brand new product launching at one of the biggest technology shows
in the world. From initial discovery through branding and implementation
we helped M3 create the impact they were looking for.
M3 Product Launch
Printed collateral, Illustration, Workshops, User Experience
Make it Clear
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What we did in 2015
January

4. Make it Clear
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What we did in 2015
January

5. With an audience of millions across more than a dozen countries,
delivering a coherent design is a major challenge.This engaging
pack is used internally to articulate the Orange digital experience
principles and how to apply them.
Orange Digital
Experience Principles
Workshop planning, Print design, Print management
Make it Clear
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What we did in 2015
February

6. What we did in 2015
February
Make it Clear
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7. Co-ordinating global marketing is a significant challenge.Through
conversations with teams around the world, surveys and workshops
we created a toolkit that made it possible for the Consumer Health
team at IMS health do exactly that.
Consumer Health
Global Marketing Toolkit
Research, Communications and messaging, Marketing toolkit,Video presentation
Make it Clear
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What we did in 2015
March

8. Make it Clear
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What we did in 2015
March

9. Refreshing a well loved brand can be a daunting prospect but we relished
the challenge of taking ScrumQueens into a new phase of communication
with their loyal audience.
ScrumQueens Re-brand
Branding, Marketing, Workshops, Digital assets
Make it Clear
09
What we did in 2015
April

10. Make it Clear
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What we did in 2015
April

11. Implementing the branding for cutting edge technology is always
a challenge, making an impact when everyone around you is also on
the cutting edge is even more challenging. We helped Honeycomb
successfully launch their brand at the Devoxx UK conference this year.
Honeycomb
Exhibition design, Marketing support
Make it Clear
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What we did in 2015
May

12. What we did in 2015
May
Make it Clear
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13. Iotic Labs are a ground breaking company providing everyone access
to the internet of things! We have been working closely with Iotic Labs
providing, branding, digital assets and data visualisation as they
introduce their vision to the world.
Branding, UI design
and illustration
UI design, Illustration
Make it Clear
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What we did in 2015
June

14. Make it Clear
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What we did in 2015
June

15. Direct Mail, Illustration, Workshops
Google is a big company, and sometimes you need to do something
a bit different to get attention for internal initiatives.That’s just what
we did with this desk drop.
Pass it on
Make it Clear
15
What we did in 2015
July

16. What we did in 2015
July
Make it Clear
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17. “A magical space where children can enjoy exploring bookshelves,
discovering new stories and creating new favourites.”This is the brief
against which we created a brand for the launch of a new children’s
book shop, the first chapter in what will no doubt be a fantastic story.
Branding and
shop graphics
Branding, Illustration, Printed collateral
Make it Clear
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What we did in 2015
August

18. Make it Clear
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What we did in 2015
August

19. Even great companies need to take the time to focus on their purpose
and their shared vision if they are going to stay great.Through workshops
and interviews we helped Linx articulate their vision for the future and
then communicate it.
Vision Roll out
DM, Illustration, Workshops
Make it Clear
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What we did in 2015
September

20. Make it Clear
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What we did in 2015
September

21. Direct Mail, Illustration, Workshops
Google were hosting an event, named ‘CMO Bootcamp’, intended
to engage the most senior decision makers from their Top 1K
acquisition list in a conversation about their business needs
and digital transformation. We were asked to create a visual
identity for the event to engage the audience whilst creating
intrigue around the subject of ‘getting fit for digital’.
CMO Bootcamp
Make it Clear
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What we did in 2015
October

22. Make it Clear
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What we did in 2015
October

23. Following the launch of the CORVID brand,we were tasked with developing
a marketing campaign with the objective being: raise awareness of the
brand amongst board-level execs of companies who have a real need for
protection against cyber attacks.
CORVID Launch
Direct Mail, Illustration, Workshops
Make it Clear
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What we did in 2015
November

24. Make it Clear
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What we did in 2015
November

25. Christmas is a time for sharing, and puns! We had some craft beers
brewed, designed some labels and shared the Christmas spirit with
some of our clients.
Make it Beer
Direct Mail, Illustration, Workshops
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What we did in 2015
December

26. Make it Clear
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What we did in 2015
December

27. Thanks for your time.
We hope you found this interesting and we’d love to help meet your
challenges in 2016. We’re keen to have a chat about how we could
help, please get in touch.
t:+44 (0)20 3058 1100
e:jay@makeitclear.co.uk
Make it Clear
1st Floor, 17-21 Old Street,
London EC1V 9HF