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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
ASSIGNMENT
DRIVE FALL 2015
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDROMN (SEM 1)
SUBJECT CODE & NAME ML0011-Buying and Merchandising
BK ID B1762
CREDIT & MARKS 4 Credits, 60 marks
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q. 1. Explain different areas which are influenced by the merchandise strategy.
Answer:While all marketers do not agree on a common definition of marketing strategy, the term
generallyreferstoa companyplanthat allocatesresourcesinwaystogenerate profitsbypositioning
products or services and targeting specific consumer groups. Marketing strategy focuses on long-
term company objectives and involves planning marketing programs so that they help a company
realize itsgoals.Companiesrelyonmarketingstrategies for established product lines or services as
well as for new products and services.
Q. 2. “Success in Retailing can only be measured by making the most profitable use of the
available space at hand”. Explain this statement in context to presentation of the merchandise.
Explanation of the statement
Answer:Makinga profitinmultiple retailingisthe resultof effectively managing constraints such as
space, and controlling variable elements such as Cost of Goods Sold. Measurements of success in
Merchandising range from simple measures such as like for like sales increase to more useful and
meaningful measures like margin %, markdown value and stock turn. If we want to get a truly
accurate measurement of profitability we need to look at

2. Q. 3. What are the essentials of successful Visual Merchandising?
Answer:Withcompetitionincreasingineachandeveryfield,artformslike visual merchandising are
becoming more and more relevant. Visual merchandising is a way of making the arrangement of
goodsaestheticallyappealingtothe eyes.Simplyput,it is the way a store arranges its goods so that
it attracts the attentionof the customers.A retailercanuse all hiscreativityandinnovative ideas for
displayingthe goodsinaninterestingfashion.A retailerneedstoimprovise continuouslyand should
also have an inclination for keeping up with the
Q. 4. Define supplier and its types in the area of retailing.
Answer:In a supply chain, a vendor, or a seller, is an enterprise that contributes goods or services.
Generally,asupplychainvendormanufacturesinventory/stockitemsandsellsthemtothe next link
inthe chain.Today,the termsrefersto a supplierof anygoodor service.A vendor, or a supplier, is a
supplychainmanagementtermthatmeansanyone whoprovidesgoodsorservices to a company or
individuals.A vendoroftenmanufactures inventoriable items, and sells those items to a customer.
Typically vendors are tracked in either a finance system or a warehouse management system.
Vendors are often managed with a vendor
Q. 5. “A retailermust decide on a procedure to analyze the merchandise performance”. Comment
Answer:Evaluationisamethodological area thatiscloselyrelatedto,butdistinguishable from more
traditional social research.Evaluation utilizes many of the same methodologies used in traditional
social research, but because evaluation takes place within a political and organizational context, it
requiresgroupskills,managementability,political dexterity,sensitivitytomultiplestakeholders and
otherskills that social research in general does not rely on as much. Here we introduce the idea of
evaluation and some of the major terms and issues in the field.
Q. 6. What are the different functions performed by the buying department of a retail store?
Answer:Most major companies and even some government organizations have a purchasing or
procurementdepartmentaspart of everydayoperations.These departments provide a service that
is the backbone of many manufacturing, retail, military and other industrial organizations. Many
individuals, even some who work for these companies, are unaware of what the purchasing
departmentdoes,whyitexistsorwhatpurposesitserves.Tounderstandbetterwhatthe role of the
purchasing department is, consider some functions it
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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3. (Prefer mailing. Call in emergency )