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1. Dear students get fully solved SMU MBA assignments
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ASSIGNMENT
DRIVE FALL 2015
PROGRAM MBADS (SEM 3/SEM 5)MBAFLEX/ MBA (SEM 3)
PGDISMN (SEM 1)
SUBJECT CODE & NAME MI0036 – BUSINESS INTELLIGENCE & TOOLS
BK ID B2043
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Q. 1. a. List the factors responsible for the increasing importance of BI in organisations.
Answer: a.Factors responsible for the increasing importance of BI in organisations
1. Training: It’shard not to think “duh” when IDC says training is important to promoting pervasive
businessanalytics.Buttraininggoesfarbeyondteachingusershow toaccessdata with a dashboard.
IDC stresses that companies need to make sure people know how to use the data to truly improve
decision-making.
2. DesignQuality: A BI solutionmustbe designedtoaddressnotonlythe needs of various end-user
groupsbut alsothose of the IT groupthat supportongoingrequirements. A well-designed solution
is easier to update with new data sources, new domains, new reports, new metrics, and new data
hierarchies.
b.obstacles in Implementing BI in Organisations
Answer: Driving UserAdoption:Many organizationsoperateunderthe impression that if you build
it, they will come. This is a fallacy. Dashboard adoption takes real work as people won’t want to
change the way they do things unless their current methods are tedious, time-consuming, or just
don’twork.Evenwheninefficiencies are recognized, promoting change can be difficult, especially
when individuals are averse to risk.

2. Q. 2. a. Discuss the contribution of business analytics in strategy management
Answer:a. Businessanalyticsin strategy management:Companieshave to adapt to customers’ new
preferences or, better still, anticipate them. A company’s strategy must express this will to meet
customerexpectations.Understandingcustomerbehaviour is essential for doing this, and business
analytics helps decision-makers on the strategy that they should adopt.
Audience analyses provide clues on future market trends, opportunities to be taken and how
customerexpectationsdevelop.Listeningtowhatishappeningoutthere onall contact points,which
make up online applications, favours the emergence of new development ideas, strengthens
activities and is a new opportunity to all
b. How is CRM linked to business intelligence?
Answer: CRM: The primarydifference,of course, is the fact that a CRMproduct is an entire system
that regulatesnearlyall aspectsof acustomer’sexperience including marketing, sales, support and
service. There are additional applications for human resources, contact management, inventory
control,calendaringandmore.All of this various data is streamlined into one central database that
is readily accessible to be used by all manner of departments within a company.
Q. 3. Explain the data mining process in detail
Answer:Data mining is a promising and relatively new technology. Data mining is defined as a
process of discovering hidden valuable knowledge by analyzing large amounts of data, which is
stored in databases or data warehouse, using various data mining techniques such as machine
learning, artificial intelligence(AI) and statistical.
Many organizations in various
Q. 4. Relate between BI tools and relationship marketing strategy with
Answer:Businessintelligence toolsare atype of application software designed to retrieve, analyze,
transform and report data for business intelligence. The tools generally read data that have been
previously stored, often, though not necessarily, in a data warehouse or data mart.
The key general categories of business intelligence tools are:

3. Q. 5. What are the main features of a financial reporting system
Answer: Financial reporting is available to authorized divisional, departmental, and central
administrative users through a data warehouse system. The Integrated Reporting Facility (IRF)
provides access to report packages containing data from the University’s financial system, FAS,
including General and Subsidiary ledgers (GL and SL) using the Business Objects tool. IRF currently
providesaccesstomore than 12 yearsof detailedfinancial data and more than 22 years of financial
year-end closes. IRF enables users to
Q. 6. Discuss the various critical challenges that need to be overcome for BI to succeed within an
organisation
Answer:The Business Intelligence, Analytics, & Knowledge Management (BIA&KM) track aims to
attract novel researchontechnologies,applications,andprocessesforgathering, storing, accessing,
analyzing,andpresentingdata,information,andknowledge for informed managerial decisions and
enhancedorganizational performance.Techniques,tools,andbestpracticesinBusinessIntelligence
(BI),decisionsupport/analytics,andKnowledge Management (KM) can help support organizational
business processes and systems for collecting and utilizing information related to sustainabil ity
indicators, analytics, dashboards, scorecards, and trend analyses.
Dear students get fully solved SMU MBA assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601