2. Retail & the Mobile Web:
Showrooming, Social Shopping, and More...
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3. Join the Conversation…

4. Our Speakers
Arnaud Saint-Paul is serial entrepreneur and CEO and co-founder of smartsy, Inc. smartsy is a cloud-based,
social mobile service that harnesses the social graph of real world objects, creating a rich, immersive web
and mobile experience that empowers people to socialize around the brands and objects that matter to
them. smartsy’s iOS and Android apps, powered by powerful 2D – 3D Visual Recognition technology, can
recognize the object or images placed in its database, instead of intermediate triggers, like QR codes,
allowing people to interact naturally with the objects through their camera lens and enabling them to
augment, editorialize, share or even acquire objects around them. @arnaudsaintpaul
Carrie Layne is the founder and CEO of BestBuzz, and she has been an entrepreneur since birth. She is an
industry expert in online advertising, social media, mobile marketing, and digital technology with over
12 years of experience. Her passion for digital communications has evolved from a random mix of
experiences that include roller derby bouts, dot-com bubbles, category 5 hurricanes, and the everyday
adventures and thrills of life in a startup. Layne has been named to Dallas Business Journal’s prestigious
40 under Forty list and her company was selected as the top 10 Best Places to Work in Dallas.
@carrielayne
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating
demand and creating buzz for leading technology, consumer products, financial services and professional
services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web
optimization and analytics, and author of five “Dummies” books: Facebook Marketing for Dummies (Wiley
2009), Social Media and the Contact Center for Dummies (Wiley Custom Publishing 2010), Facebook
Advertising for Dummies (Wiley 2010), Facebook Marketing for Dummies 2nd Edition (Wiley
2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). Connect with Paul on his blog
Marketing Darwinism or Twitter feed @pauldunay
#smtlive

5. Smartphone penetration is
ramping up quickly in US
200
192.4
176.3
157.7
137.5 150
115.8
93.1
62.6 100
50
2010
2011
2012
2013 0
2014
2015
2016
eMarketer, 2012

6. Smartphone penetration is
ramping up quickly in US
56% of
200
mobile users 192.4
176.3
157.7
137.5 74%150
of
115.8 mobile users
93.1
62.6 100
50
2010
2011
2012
2013 0
2014
2015
2016
eMarketer, 2012

7. More and more shopping will be
happening on phones and tablets
118 million mobile shoppers
38%
62% of all digital shoppers
25%
75% of all smartphone users
16%
84% of all tablet users
Source: eMarketer, 2012

8. More and more shopping will be
happening on phones and tablets
118 million mobile shoppers
Mobile purchasing = $38 B
38%
in 2013, accounting for 15%
62% of all digital shoppers
of total e-commerce
25%
75% of all smartphone users
16%
84% of all tablet users
Source: eMarketer, 2012

9. More and more shopping will be
happening on phones and tablets
118 million mobile shoppers
Mobile purchasing = $38 B
38%
in 2013, accounting for 15%
62% of all digital shoppers
of total e-commerce
25%
Grows to $87 B in 2016,
75% of all smartphone users
or 24% of e-commerce!
16%
84% of all tablet users
Source: eMarketer, 2012

10. Mobile ad spending is growing faster
than any other channel
5X

11. A Step Forward:
Combining in-store mapping with real-time mobile
messaging to detect and react to shoppers’
intentions while they’re in the store
“We will know you’re in the
tomato sauce section and
be able to deliver you a
recipe, health information
or point out the best value
on the aisle.”
––Scott Townsend, Urban Airship

12. Hellmann’s is using digital data at
point-of-purchase to increase usage and loyalty
Software installed in cash
registers detects Hellmann’s
in the cart, as well as other
ingredients, to print a recipe
at the bottom of the receipt
using those ingredients
––Ogilvy Brazil

13. Hellmann’s is using digital data at
point-of-purchase to increase usage and loyalty
Software installed in cash
registers detects Hellmann’s
in the cart, as well as other
ingredients, to print a recipe
at the bottom of the receipt
using those ingredients
––Ogilvy Brazil
up
S ales t
i n 1s
44%
h!
m ont

14. smartsy, a real world second screen
experience
…by taking a picture of what you’re looking for
No codes or tags needed.
Snap a picture Any image and most objects
can be smartsyfied directly.
Get a curated, relevant multimedia experience
displayed instantly on the smartphone
Watch video clips
Read latest reviews
Post Comments
Invite friends
Direct SMS, email,
call
Make a purchase
Schedule an
appointment

15. With impressive results
Volkswagen Case Study
14% of consumers
who downloaded App
test drove cars*
…a $150M+ Pipeline
*28,000 downloads in 15 day campaign resulting in 4,000 test drives

16. Trigger digital content with offline assets

17. Keep your audience coming back by letting
them collect their favorite content

18. Increase monetization through related m-
Commerce

19. Think outside the QR code.
BestBuzz is a patent-pending, socially-driven
technology platform that rewards fans and
customers for generating word-of-mouth buzz
about your business with their friends.
19

20. Create a layer of buzz for all marketing and events:
The power of one  buzzed to many.

22. info@bestbuzz.bz
214.741.1887
Are you ready to get buzzed?
*Ask us about custom-branded Buzz QR codes
22

23. POLL QUESTION
Have you ever bought something
on a mobile phone from a store
after seeing it in a different store?
• Yes
• No

24. Join us next week…
How to Cultivate Your Community: Your Customers Are Talking - Are You Part of the
Conversation?
http://socialmediatoday.com/community-building-webinar
#smtlive