Build Your Own Ambassadors: How to Identify and Activate Brand Influencers
•Als PPTX, PDF herunterladen•
2 gefällt mir•753 views
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Mehr von Social Media Today
Mehr von Social Media Today (20)
Build Your Own Ambassadors: How to Identify and Activate Brand Influencers
- 2. Build Your Own Ambassadors: How to Identify and Activate Brand Influencers Brought to you by &
- 4. Thanks to our Sponsor SocialChorus is the leading social word-of-mouth platform that enables customers to acquire and engage brand influencers.
- 5. Our Speakers Chris Brogan is CEO & President of Human Business Works, a business design company using publishing and media to provide tools and smarts to help professionals work better, do the work they want, and to be brave. He is the New York Times bestselling co-author of The Impact Equation, and a sought-after professional keynote speaker Greg Shove has helped brands and consumers connect online since early Web. 2Market, a Silicon Valley start-up that he co-founded, pioneered the development of interactive shopping before being acquired by AOL in 1995. In the past, he has worked at Sun Microsystems, Apple Computer and. AOL. He likes to play soccer, collect photos and cook. @gregshove Mark Schaefer is an experienced digital marketer with diversified experience and skills in various industries including consumer packaged goods, durable consumer goods and publishing. He has worked to contribute and build brands with the likes of Cottonelle(R), Scott(R), Viva(R) Towels and most recently Chamberlain. He has proven experience using digital properties including social media to turn consumers into brand advocates. Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is the Global Vice President of Marketing for Maxymiser, a leader in web optimization and analytics, and author of five “Dummies” books. Connect with Paul on his blog Marketing Darwinism or Twitter feed @pauldunay #smtlive
- 6. Scale the Power Middle of Social Influence Editors and Celebrities Social Publishers and Influencers Superfans and Employees Customers and Fans @gregshove
- 7. Who Shares & Why Social Influencers: Make it Exclusive – Reason #1 Keep up with new brand activities – Reason #2 Test/try new products SuperFans: Make it Meaningful – 78% share to stay connected – 68% share to tell people what they care about – 49% share to inform others of products they care about/encourage action Employees: Make it Relevant – Feel connected to brand – Provide a menu of choices – Provide internal recognition @gregshove
- 8. Scaling Brand Endorsements INFLUENCERS 500 7.5 Endorsements 10k Average Audience 37M Endorsements Each Delivered Brand Content & Rewards SUPERFANS 4 Endorsements 250 Average 25M 25K Each Audience Endorsements Delivered @gregshove
- 9. Free Webinar Tomorrow Find out how social influencers create ROI for Intel in another free SocialChorus webinar. Register here: https://attendee.gotowebinar.com/register/5002910195654554368 #smtlive
- 10. Join us next week… Tapping the Global Social Surge: Social Media Booms with Emerging Economies How does social media usage vary across the globe? Register here: http://socialmediatoday.com/social-media-in-asia-webinar #smtlive
Hinweis der Redaktion
- 1. Power Middlea. As the Millennial generation has grown to play a critical role in influencing the tech purchase decision and makes up more than 50% in some of the countries, Intel decided to begin to establish the relationship w/ Millennial. b. However, Intel did not want to wake up one morning and assume it already had a relationship with this audience. We knew we had to build the relationship overtime.c. One of the ways we decided to engage was to leverage influencers within the generation across music, fashion, tech. No, we are not talking about influencers such as Robert Scoble. We are talking about consumers that happen to have a strong following. They serve as advisors to their followers. Resulting, in being a trusted source.d. Intel working with Social Chorus reached out to them and asked them to help tell their story – their perspective and their words. i. The Key Was:1. For a large corporate company – to let go and not review or approve the storylines. Trust the advisors.2. The result was a range of content for articles, to videos, to interviews.e. Show Results.
- Brand Technology wins when:Agencies are not a sales driverBrand owns their customer dataExtended on ramp Social media is a new marketing category New mediums (social media vs traditional mediums) New communication types (contests vs advertising)Need for automation (SMMS vs marketing automation)