A myriad of reports and reasons published over the past few years have supported predictions that 2014 is going to be the year of video for fueling content marketing strategies. Now that we’re more than halfway through 2014, are the video forecasts holding up? So far, many of the latest statistics show continuing growth of online video creation and consumption. The year started with solid support, as 190 million Americans (61 percent of the total population) watched an average of 397 online videos in January, and 36 percent of those videos (or about 143 per person) were advertisements, according to a collaborated study between Shutterstock and comScore. YouTube continues to see more than 1 billion unique users on the site each month. And by next year, eMarketer reports that more than 40 percent of U.S. companies will use YouTube for marketing purposes. The supporting facts go on, and we’d like to add to the proof with the help of our panel of experts. Join us to discuss: Why video marketing is a growing trend Ways to add video to your marketing strategy Best practices for using video content marketing Measuring the value of video content marketing strategies

1. Content Marketing: Is 2014 Really
Shaping Up to Be The Year of Video?
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3. Join the Conversation…
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4. Our Speakers
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Richard Boehmcke is a prize winning video creator whose videos have received hundreds of thousands of views. His
company has made video for companies from San Diego to San Juan. After successfully starting and growing the training
and development program at Buddy Media, he left to create the kinds of videos he wanted to see more of. In addition to
Vibrant Motion he runs his twice weekly video blog 90 Second Love. He lives in New York City with one stuffed pug and one
cardboard pug. @Boehmcke
Kristen Craft, Director of Partnerships at Wistia, is a big fan of technology, education, and business. She loves being part of
the marketing team at Wistia, helping people use video more effectively. Kristen holds advanced degrees in business and
education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer. @thecrafty
Zach Cole. Boston-raised and SF-living, Zach is the Social Media Manager at Lyft. In his free time he likes going on
adventures and scouting the perfect light for his next photo. @ZachACole
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and
creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is
the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center
for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for
Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @pauldunay

5. WHY
WHY
WHY
@boehmckevibrantmotion.co

6. KNOW WHERE YOU
WANT TO GO BEFORE
YOU START WALKING
@boehmckevibrantmotion.co

7. @boehmckevibrantmotion.co
EVERY BRAND ON THE
INTERNET IS THEIR OWN
SHOW/CHANNEL/EMPIRE

8. The Impact of Video
#SMTLive @thecrafty

9. The Impact of Video
#SMTLive @thecrafty

10. The Impact of Video
#SMTLive @thecrafty

11. Best Practices
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1. Shorter is better
2. Write a script
3. Get good lighting
4. Capture clear sound
5. Use the camera you own, (the iPhone
is a great option!)
@thecrafty

12. VIDEO CONTENT STRATEGY

13. REAL PEOPLE, REAL STORIES
What are your company goals?
What does your brand stand for?
W hy do people know your brand?
What do you want to be known for?
What content is already available?
What content can you make?

14. TIERED CONTENT
Tier A
Content serves different purposes, and video content
should be created with this in mind.
This is your hero content! High production
cost, paid media, clear campaign focus.
Tier B
Serial content designed to drive residual
views, repeat channel traffic. Lower
production cost, quick to create.
Tier C
Keyword-rich evergreen content designed
to index in search, and introduce people
to your brand.

15. Our Speakers
#SMTLive
Richard Boehmcke is a prize winning video creator whose videos have received hundreds of thousands of views. His
company has made video for companies from San Diego to San Juan. After successfully starting and growing the training
and development program at Buddy Media, he left to create the kinds of videos he wanted to see more of. In addition to
Vibrant Motion he runs his twice weekly video blog 90 Second Love. He lives in New York City with one stuffed pug and one
cardboard pug. @Boehmcke
Kristen Craft, Director of Partnerships at Wistia, is a big fan of technology, education, and business. She loves being part of
the marketing team at Wistia, helping people use video more effectively. Kristen holds advanced degrees in business and
education from MIT and Harvard. In her spare time, she brews and drinks different varieties of beer. @thecrafty
Zach Cole. Boston-raised and SF-living, Zach is the Social Media Manager at Lyft. In his free time he likes going on
adventures and scouting the perfect light for his next photo. @ZachACole
Paul Dunay is an award-winning B2B marketing expert with more than 20 years’ success in generating demand and
creating buzz for leading technology, consumer products, financial services and professional services organizations. Paul is
the author of five “Dummies” books: Facebook Marketing for Dummies (Wiley 2009), Social Media and the Contact Center
for Dummies (Wiley Custom Publishing 2010), Facebook Advertising for Dummies (Wiley 2010), Facebook Marketing for
Dummies 2nd Edition (Wiley 2011) and Facebook Marketing for Dummies 3rd Edition (Wiley 2012). @pauldunay

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18. Upcoming Webinar
July 29nd
Customer Service is the New
Marketing: Turning Satisfaction Into
Sales
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