2. Pitch Introduction
What is our App about?
We are developing an app that assists with writing letters, using examples of
many letters from all topics (e.g invites). Our app targets young teens (12+) and
adults. Also, it helps those with special educational needs (e.g dyslexia) and
guides the user to improve their skills on letters.
Why is our App different from others?
We believe our app is different from others as many people can benefit to it and
as it is original and has never done before. It may be successful if made into an
actual app.
3. Continued...
Who? Targets young teens (12+) and adults
What? Provides many examples of different letters for different topics
When? Consumers use it when writing letters
Where? Available from anywhere in the world at any time
Why? Assists and improves user’s skill on writing letters
4. Problems
Types of problems others struggle with
Although technology has risen in the recent years, we still write letters in order
to communicate with others. However, we may struggle with writing letters for
different reasons. For example, many people struggle to write formal letters as
they may struggle with:
-Presentation
-In the correct format
-Relevant to the topic
-Grammatical or spelling mistakes
-To write ‘Yours sincerely’ if you have started the letter with the name of the
person, or ‘Yours faithfully’ if you have started with Dear Sir/Madam
5. User Profiles
What have we learned from our users?
Our classmates, Jasmine Hallam (13) and Claudia Rosier (14), evaluated our
Pitch Introduction. We received positive contributions and improvements:
WWW:
-Well presented and structured
-Informative and clear
-Evenly scripted between each team member
EBI:
-Improve diction and speech
-Explain more about the app
6. Core Question
How does our App resolve the problems from
earlier?
Our app would show examples of letters of all topics (in this case, formal
letters) which will include assistance on the problems from earlier (e.g if
grammatically incorrect, the word or phrase would be underlined red).
Also, although our app’s aim is to improve the user’s writing skills by showing
examples of letters, it would have the option for the user to type their letter of
any topic, while the app corrects if necessary.
7. Key Insight Statement(s)
How does our App support you on writing
letters?
You would be able to save the letter you want and still access it on Photos
without needing bluetooth, wifi or service. Also, when writing your letter you can
refer to the example for clarification purposes. This is because our main goal is
to improve the user’s skill on writing letters and supporting those with special
educational needs.
8. Competitors in the Market
Who are our competitors?
a) English Letter Writing Free is a free app that helps consumers write letters from
all types (e.g from business letters to Wedding Cancellation letters.)
b) English Letters is a free app that helps you with writing English Letters or emails.
It features:
- Searchable list of thousands of English Mail Templates
- Bookmark letters you like and manage them
- Letter Writing Guide
- Compose letters that base on available templates
c) English Essays is also a free app that give 100+ samples of essays that could
help you with your own.
9. Wireframes and Core Structure
Open app (last
row, right side)
Write Your Letter
Search Letters
14. Continued...
Address Change Letter
to Bank
Open ‘Save’ button
(which saves your
current letter on
Images, meaning
you can access it
without network)
15. Feasibility
Any possible problems with the App?
Here are a few problems that may occur with the app:
-Autocorrect may not work
-Possible crashes and glitches
-Errors on which the letter the user requested
-Settings and Help options may not work
Another problem may be the consumer may have high expectations for the app,
however once downloading and opening, it may not meet their expectations.
Therefore, losing customers.
16. Business Case & Customer Pledges
How would businesses help us advertise our
App?
Although our app is free, we would join up with big companies, for example,
apps such as YouTube or Minecraft who would advertise our app. This would
attract consumers to be interested in buying our app. Of course, this would cost
money, especially if we will be advertising with the same company for a year.
17. Marketing Strategy
How would we advertise?
We would advertise by:
-Putting advertisements of our app on other apps (this will cause consumers to
see our app and want to download it, especially if our app interests them)
-Promotional posters/billboards that can reach out to the general public,
showing them the prospects of our app
-TV advertisements can be a easy and effective way to advertise our app. This
would cause people of all ages to see our app and widen our target audience
Advertising our app is good as not only does it make members of the public
aware of it, but also improving writing skills from a young age.
18. Other Information
Any other information?
This would be the type of
advertisement we would use to
advert our app. This advertisement
would be viewed on websites and
apps on both Apple and Android
and we created it through
BannerSnack. In addition, our app
is free.
