This is a presentation that was given by Bill Manos on 8/25/2010 in NYC as part of the Meetup group Social Media for Small Business - NYC (SMSBNYC). The event was conducted at Select Office Suites, on 116 23rd St, New York, NY 10011.

1. The Facebook PageGetting People to “Like” You Presented by Bill Manos - bill.manos@favrav.com on 8/25/2010 at Select Office Suites in NYC SMSBNYC.com

2. Why We’re Here Our Mission: To build a learning community of small businesses and professionals dedicated to learning and expanding their social media knowledge and capabilities through active discussion, participation, and contribution.

3. Why Are You Here? Social media either does or soon will play a role in marketing your small business You are on social media sites, but not sure what the next step is You’ve made an attempts at social media with your SB, but it’s not working and you don’t know why You’ve tried a few things, it’s worked and you want to learn more

5. Facebook: http://www.facebook.com/pages/Social-Media-for-Small-Business-NYC/127616777284731

6. Check out our blog and join our mailing list at http://www.smsbnyc.com

7. Subscribe to our RSS Feed at http://www.smsbnyc.com

8. Email me directly at bill.manos@favrav.comTell a Friend or Colleague

11. Let’s Get Started WithThe Basics

12. Inbound MarketingThe Hub and Spoke Model There are social elements to all of these spokes.

14. Facebook has replaced Google.com as the most visited site on the web

15. Average time per visit is 7 minsvs 2 mins for Google

17. The more you engage your customers using social media, the more likely they are to become repeat customers and refer you to friends

20. Dedicate time to the process and be patient. It won’t happen overnight.

21. Observe & Experiment

22. Always count on change

23. http://www.Allfacebook.com

24. http://www.Mashable.comNY

25. Setup Your Facebook Page Go to Facebook.com (you may have to logout)

27. Need to have a Facebook Account

28. Business account is available http://www.facebook.com/help/?page=721

29. Fill in as much information about your business as you canLet’s go through some Options

31. Post links and articles of interest from other sources …and ask questions!

32. Post special offers …and ask questions!

33. Setup and invite people to Events …and ask questions!

34. Comment on comments …and ask questions!

35. Use visual media when possible (fun pictures, videos), and don’t forget to tag users/customers in the picture …and ask questions!

36. Setup a poll so you can ask questions!Why is this important?

38. Filters OUT content from a users wall by default

39. Prevents “unwanted” content from getting through,think “Joe just gave you a bail of hay”

41. Increases user engagement

42. Lets you create custom landing pages

43. The most used apps are free

44. There are Third-Party developers that can help you get deeper into engagement

45. http://www.involver.com

46. http://www.wildfireapp.comYour Most Important App is Static FBML, to be used for your custom landing page

48. Present only one call to action

49. Make it count, get users to “Like” you

50. Use Arrows, fingers pointing, etc.

51. Mashable

52. Zappos

54. Use your favorite graphics program

55. Host the image on any number of free site (get the link)

56. Add the Static FBML application to your fan page

57. Click the “Edit” link under the Static FBML application

59. Getting a customized page name like http://www.facebook.com/favrav(requires at least 25 “Likes”)

60. Inserting the Like Box on your website

61. Offering Facebook Page Only material

63. Great for targeting very specific demographics

64. Great for driving current fans back to your page

67. Use a good graphic

68. Simple (objects, colors, etc.)

69. Make sure words are legible and preferably in black

70. Must be 110x80 pixels max

71. Run your ads at night

72. Run multiple ads simultaneously

73. Experiment, Experiment, Experiment (AB Testing)

76. Facebook: http://www.facebook.com/pages/Social-Media-for-Small-Business-NYC/127616777284731

77. Check out the blog and join our mailing list at http://www.smsbnyc.com

78. Subscribe to our RSS Feed at http://www.smsbnyc.com

79. Email me directly at bill.manos@favrav.comTell a Friend or Colleague