Presentation delivered as part of the Tony Robbins January 2017 Business Mastery Webinar Series. The webinar link can be found at: http://tonyr.co/BusinessMasteryWebinars

1. Employing Crowdfunding
to Start or Expand Your
Business
Tony Robbins Business Mastery Webinar Series
January 31, 2017

2. © 2016 Dara Albright Media, All Rights Reserved
@ToTheStoics
@DaraAlbrightMedia
www.Linkedin.com/in/DaraAlbright
Speaker, writer and influencer on topics
relating to Market Structure, New Issues,
Fintech, P2P and Crowdfinance.
About Dara Albright
www.daraalbrightmedia.com

3. © 2016 Dara Albright Media, All Rights Reserved
Crowdfunding is NOT begging – It is CrowdFINANCING

4. Crowdfinance is just like regular finance with one
fundamental exception…
Instead of capital coming from big institutions or
Government entities, it is being raised by pooling small
amounts of monies from a large crowd of individuals

5. © 2016 Dara Albright Media, All Rights Reserved
Equity Crowdfunding is the Rebalancing of Capital
In its simplistic explanation, equity crowdfunding is nothing more than the rebalancing of capital from
America’s corporate conglomerates and financial institutions to its entrepreneurs and small retail investors

6. © 2016 Dara Albright Media, All Rights Reserved

7. © 2016 Dara Albright Media, All Rights Reserved
Successful Rewards-based Crowdfunding Raises

8. © 2016 Dara Albright Media, All Rights Reserved

9. © 2016 Dara Albright Media, All Rights Reserved
Successful Securities-based Crowdfunding Raises
First “Crowdfunded IPO” via Reg A+
$17M was raised from 6500 investors
UBER raised a $1.25M seed round on
AngelList in 2010 at a $4M valuation.
A $10K investment on AngelList
would be worth over $100M today!
Smarty Pants raised a $2.59M
seed round on CircleUp

10. © 2016 Dara Albright Media, All Rights Reserved

11. © 2016 Dara Albright Media, All Rights Reserved
Rewards
Equity
Debt
Convertible

12. © 2016 Dara Albright Media, All Rights Reserved
Platform Website Business Model Fee Structure Niche
AngelList www.angel.co Online VC & recruiting services model Backend carry / recruiting commissions Startups – especially technology. Great
exposure to prominent angels and VCs.
BANQ www.banq.co Registered broker-dealer Success fees Broad spectrum of private, public and
secondary offerings
CircleUp Network www.circleup.com Registered broker-dealer Success fees (no fees on pre-existing relationships) Ideal for consumer businesses
crowdfunder www.crowdfunder.com Monthly service fees Monthly fees ranging $299 to $999 per month Seed, Series A and Series B
Dealflow www.dealflow.com Service fee model Varies by deal Various debt financings
EquityNet www.equitynet.com Service fee model Monthly service fees as low as $69 per month and subscription ad-
on fees
Cost-effective services and guidance offered
to issuers
Fundable www.fundable.com Service Fee Model $179 per month, credit card processing fees Rewards and Equity
FundersClub www.fundersclub.com Online VC Carried Interest Dealflow from VCs, angel investors,
incubators, and accelerators
FundingCircle www.fundingcircle.com Origination Fees origination fee on each loan we fund ranging from 0.99% – 6.99% Debt financing
Microventures www.microventures.com Registered broker-dealer Success fees Sweet spot is companies raising between
$150,000 to $1,000,000
NetCapital www.netcapital.com Transaction based 4.9% success fee Equity financing for Private companies
OfferBoard www.offerboard.com Broker-dealer model (partnership) Success fees, occasional fees for DD and document prep Emerging growth companies seeking $1 to
$25M
Onevest www.onevest.com Broker-dealer model (partnership) 5% success fee (no fees on pre-existing relationships) / recruiting
services fees
Seed, bridge, or Series A
OurCrowd www.ourcrowd.com VC model Administrative fee (4%), Management fee (2%) and carried interest
on exit proceeds
Great for tapping into Israeli innovation and
investors
SeedInvest www.seedinvest.com Broker-dealer model (partnership) $2500 due diligence fee, 7.5% placement fee, $250 per month
technology fee
Seed Rounds, Series A Rounds, and Bridge
Rounds
StartEngine www.startengine.com Service Fee Model Flat fee for Reg A+ offerings. 5% success fee for Reg CF Offerings Ideal for Reg A+ and Testing the Waters
Campaigns
StreetShares www.streetshares.com Origination fees one-time origination fee of either 3.95% or 4.95% Veteran Owned Businesses, debt financing
VIAFolio www.viafolio.com Registered broker-dealer 1% one time fee for use of the platform by an issuer & 4% success broad variety of offering types / issuer sectors
Wefunder www.wefunder.com SPV model $2000 to $4000 administration fee Startups

13. © 2016 Dara Albright Media, All Rights Reserved
Legal Resources
Brian Korn
https://www.manatt.com/
Georgia Quinn
http://idisclose.com/
Vincent Russo
http://www.robbinsfirm.com/
Jillian Sidoti
http://www.crowdfundinglawyers.net/
Mark Roderick
https://crowdfundattny.com/
Doug Ellenoff
http://www.egsllp.com/

14. © 2016 Dara Albright Media, All Rights Reserved
Marketing Resources
https://www.krowdster.co/ https://www.crowdfundx.io/

15. © 2016 Dara Albright Media, All Rights Reserved
Where can I learn more about Crowdfunding?
Discover Crowdfunding Events
May 2017
New York City
https://www.crowdinvestsummit.com/
February 2017
Las Vegas
http://www.crowdconvergecon.com/

16. © 2016 Dara Albright Media, All Rights Reserved
Where can I learn more about Crowdfunding?
Media Resources

17. © 2016 Dara Albright Media, All Rights Reserved
Tips to Successful Crowdfunding Campaigns
Even on a shoestring budget
• Always be building your network
• It costs nothing to target and connect with influencers (ie: bloggers,
journalists who cover your industry) on social media
• Pre-crowdfunding campaign commitments
• Experts suggest getting at least 25% of the funding goal committed pre-launch
• Always be communicating
• It costs nothing to keep shareholders and customers updated on your
progress, and yes, even your disappointments
• Never plead and always be appreciative
• Remember your not begging, your crowdfunding!

18. Capital Exploration Through
Crowdfinance Gives Us a Chance to Fail!
Sometimes our most crushing failures lead us to our most valued accomplishments!

19. © 2016 Dara Albright Media, All Rights Reserved
The Story of the Car Radio
A lesson in persistence
“Never, never, never give up” – Winston Churchill

20. © 2016 Dara Albright Media, All Rights Reserved
Keep Stepping Forward without Fear
“Life is about moments; don't wait for them, create them.” – Tony Robbins

21. © 2016 Dara Albright Media, All Rights Reserved
@ToTheStoics
@DaraAlbrightMedia
www.Linkedin.com/in/DaraAlbright
Speaker, writer and influencer on topics
relating to Market Structure, New Issues,
Fintech, P2P and Crowdfinance.
About Dara Albright
www.daraalbrightmedia.com
Thank you!
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