This is the slide presentation from NowStreet's Crowdfinancing Real Estate July 25, 2013 Webinar where the industry pioneers including Fundrise, Realty Mogul and RealtyShares discussed how they are revolutionizing the real estate market by providing the public with the ability to invest directly in properties. Webinar can be heard at https://www.brighttalk.com/webcast/9407/80993

1. NowStreet’s Capitalizing on Financial Innovation Webinar Series
Webinar: “Crowdfinancing Real Estate”
July 25th - 1pm to 2:15pm EST
https://www.brighttalk.com/webcast/9407/80993
In the same way that crowdfinance has been transforming global credit and equity markets, it is now making its
way to the real estate market and forever changing the way commercial properties are funded and built. Pioneers
including Fundrise, Realty Mogul and RealtyShares are taking an asset class once reserved for the financially
privileged and making it available to the general public.
Join us for this informative webinar where the industry pioneers will discuss how they are revolutionizing the real
estate market by providing the public with the ability to invest directly in properties and foster local economic
development .
Moderator: Dara Albright, Founder, NowStreet – Panelists: * Daniel Miller is the Co-Founder of Fundrise; * Richard J. Salute, CPA,
Consultant with Cohn Reznick, a financial and tax advisory possessing one of the nation’s leading Commercial Real Estate Industry
Practices; * Jilliene Helman, CEO of Realty Mogul: * Nav Athwal, Founder RealtyShares.

2. Helping Issuers, Financial Service Providers and Investors all
capitalize on CROWDFINANCE.
Crowdfinance, perceived by many as the next frontier in financial services, is simply
the process of obtaining capital by pooling small amounts of monies from a large
crowd of individuals as opposed to receiving bulk financing from big institutions or
Government entities.
Feel free to read more at http://nowstreetjournal.com/crowdfinance/
Dara Albright, Founder of NowStreet
Twitter: @nowstreet
dalbright@nowstreetjournal.com
http://nowstreetjournal.com
Facebook: https://www.facebook.com/NowStreetEvents

57. Crowdfinancing Real Estate
Maintaining Regulatory Compliance
July 25, 2013
Presented by Richard Salute
Richard.Salute@CohnReznick.com

58. The Changing Regulatory Environment
Most promising structures for Real Estate Deals
•Regulation A
•Intrastate Crowdfunding
•Reg D

59. The Changing Regulatory Environment
Most promising structures for Real Estate Deals
• Regulation A Changes
–Increased threshold
–New reporting requirements
• Regulation A Benefits

60. Companies that stand to benefit most
from Intrastate Crowdfunding
• Real Estate
• Restaurants
• Retail Shops
• Mom & Pops

61. The Changing Regulatory Environment
Most promising structures for Real Estate Deals
• Intrastate Crowdfunding
–Georgia (IGE)
–Kansas (IKE)
–North Carolina (not passed yet)

62. The SEC Lifts the General Solicitation
Ban

63. Transparency! Transparency!
• Financial Reporting
– Depending on the raise GAAP financials are
required.
– The financials may need to be reviewed or
audited.
– There is a cost which will be dependent upon the
entity’s complexity.

64. Transparency! Transparency!
• On going communications with Stakeholders
– Look at best of breed to see examples of
transparency.
– Discuss key metrics good or bad.
– The crowd is efficient be careful not to under
estimate its power.
– Never forget that you are selling a portion of your
business.
– Good Luck!

65. Q & A

66. Thank you for joining us!