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Marketing Management Assignment 1Business Person 2: CarpenterName :       Hiralal Mestry         Business Person Age:       60 Years       Education Qualification     :       5th Passed<br /> PART A: BUSINESS MIX<br />,[object Object]
The pricing of the products is based on the cost of material and even sometimes when the customer provide the material at that point of time he has to satisfy himself with labour charges only. Before he use to work as labour for other carpenter and nowadays he produce the product on his own and price them with 20 to 35 percent of margin.
As he is the carpenter he manufactures the product at the customer place so he has no channels or distributor to supply the goods, he directly delivers the goods at customer place and he is not looking for any fixed location.
As this question does not go with him because he doesn’t have a fix location he operates his business from home and on the basis of referrals and he looks for the same in future.
The business person promotes his business through contacts, references and customers (mouth to mouth publicity) from beginning.PART B: DAILY LIFE OF THE BUSINESS PERSON<br />,[object Object]
As the person himself is a carpenter he knows all the working so in slack season when he doesn’t have any kind of contract with him he undergoes and work under other person to earn his livelihood. And the time when he has work in hand at that point of time he has to make labour work fast so that the work can be completed in short span of time and he has to pay less wages to labours. During the time of rainy season they have the chances of wood swelling or expanding so they try of not maintaining the stocks, they follow the just in time strategy for overcoming the losses.

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Smit jain i 1_mm_ver 1.2

  • 1.
  • 2. The pricing of the products is based on the cost of material and even sometimes when the customer provide the material at that point of time he has to satisfy himself with labour charges only. Before he use to work as labour for other carpenter and nowadays he produce the product on his own and price them with 20 to 35 percent of margin.
  • 3. As he is the carpenter he manufactures the product at the customer place so he has no channels or distributor to supply the goods, he directly delivers the goods at customer place and he is not looking for any fixed location.
  • 4. As this question does not go with him because he doesn’t have a fix location he operates his business from home and on the basis of referrals and he looks for the same in future.
  • 5.
  • 6. As the person himself is a carpenter he knows all the working so in slack season when he doesn’t have any kind of contract with him he undergoes and work under other person to earn his livelihood. And the time when he has work in hand at that point of time he has to make labour work fast so that the work can be completed in short span of time and he has to pay less wages to labours. During the time of rainy season they have the chances of wood swelling or expanding so they try of not maintaining the stocks, they follow the just in time strategy for overcoming the losses.
  • 7. He doesn’t goes for money rotation as the material is been provided by the customers itself and the wages to the labour are provided on monthly basis directly borrowing from the customer and providing the wages but even then sometimes if the money is not provided by the customer before completion of work and all the expenses are to be barred by the carpenter itself at that point of time he work out with his saving.
  • 8. As it is explained before the carpenter does not keep stock he follow the just in time method all the materials are bought from the market when it is needed.
  • 9. The Daily Schedule of the Business Entity
  • 10. 10.00 am reaches at work place
  • 12. 2.00 pm back to work
  • 13. 6.00 pm leave if there is no urgent work.
  • 14.
  • 15. The impact of the business on society is related to his business itself like he provide service even after handing over the furniture to customer if there is any nominal fault he makes it out for free and even if it does not work he charge the nominal fees for it.
  • 16. The amount of work he get and the no of contract he receives in a year.
  • 17. Goodwill, chemicals for wood care, better material for manufacturing of furniture, power cut-off in Vasai-Virar region, all this effect the productivity of product.
  • 18.
  • 19. Basically the competitions are from local contractors and the readymade furniture suppliers.
  • 20. The better technologies and new machine for carving, designing, bending and various other working of which make the work zero defect.
  • 21.
  • 22. As he is a contract worker he has a contact with big builders where he goes for better designing and they don’t even look for expenses as the product is long term and well designed, so the customers are regular but not of short span, but whenever any work of furniture arise they contact the same person.SWOT Analysis<br />StrengthAvailable with Skilled LabourGood ContactsGoodwillWeaknessesLow CapitalLow of TimeLimited contract undertaken at particular period of timeOppurtunityLots of Project PendingReferrals are waitingThreatCompetitor availableSubstitute products availableCustomer getting diverted<br />TWOS Analysis<br />STRENGTHS:1.Limited Availability with Skilled Labour2.Good Contacts3.GoodwillWEAKNESS:1.Low Capital2.Low of Time3.Limited contract undertaken at particular period of timeO-OPPURTUNITIES:1.Lots of Project Pending2.Referrals are waitingSO-STRATEGIES:He has work Waiting for him but can’t Complete (S1, O1)He Can have Work in Continuation (S2, O1, O2)WO-STRATEGIES:Can hire new Labour which may help him to Undertake New Projects (W3, O1, O2)New Labour may decrease his work load and increase his revenue (W1, O1, O2)THREATS:1.Competitor available2.Substitute products available3.Customer getting diverted ST-STRATEGIES:The Contacts may not entertain other competitor (S2, S3, T1)If a customer can wait he will come to him (S3, T3)WT-STRATEGIES:If customer are not responded they may go for substitutes (W2, W3, T2, T3)The Long run customers can also go for other competitor (W1, W2, W3, T1)<br />