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Ad Presentation for Social Media Platform

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The following presentation is a fictional social media promotional strategy for a recent marketing class. The content focuses on the Royal Caribbean International Cruise Line brand and introduces a celebrity spokesperson and a social media campaign. Each of the slides are accompanied with detailed speaker notes.

Veröffentlicht in: Marketing
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Ad Presentation for Social Media Platform

  1. 1. Ad Presentation for Social Media Platform Quentin Smith
  2. 2. References • Abdussalam, P. (2014). CELEBRITY ADVERTISEMENT: KEY TO MARKETING SUCCESS. Indian Journal of Commerce and Management Studies, 5(1), 78-82. • Andrew Zimmern. (2018). Experiencing Food, Sharing Culture. Retrieved from https://andrewzimmern.com/about/ • Brown, J. (2018). Why You Need to Measure Brand Equity – and How to Do It. Retrieved from https://neilpatel.com/blog/measure-brand-equity/ • Buil, De Chernatony, & Martínez. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122. • Ertemel, A. and Ammoura, A. (2017). The Role of Social Media Advertising in Consumer Buying Behavior. International Journal of Commerce and Finance, 2(1), 81-90. • Farb, B. (2011). DON'T LET A CRISIS DESTROY YOUR IMAGE. Customer Relationship Management, 15(11), 31-34. • Gotter, A. (2018). The 30 Instagram Statistics You Need to Know in 2018. Retrieved from https://adespresso.com/blog/instagram-statistics/ • Hill, W. (2016). Importance of Marketing Mix in your Marketing Strategy – Part 1. LinkedIn. Retrieved from https://www.linkedin.com/pulse/importance-marketing-mix-your-strategy-part-1-warren-a-hill/ • Jhalani, A. (2016). Effective Marketing Mix- Place Strategy in eCommerce. LinkedIn. Retrieved from https://www.linkedin.com/pulse/effective- marketing-mix-place-strategy-ecommerce-ashish-jhalani-1/ • Kasasa. (2018). Alphabet soup: Boomers, Gen X, Gen Y, and Gen Z explained. Retrieved from https://communityrising.kasasa.com/gen-x-gen-y-gen-z/ • Keller, K. (2013). Strategic Brand Management: building, measuring, and managing brand equity (4th ed). Boston, MA: Pearson Publishing
  3. 3. References Continued • Marion. (2016). Brand positioning – a simple definition. Retrieved from https://www.thebrandingjournal.com/2016/11/brand-positioning-definition/ • McCormick, M. (2016). Why Use Promotional Pricing? Retrieved from https://blog.blackcurve.com/why-use-promotional-pricing • Pluta-Olearnik, M. (2018). Integrated marketing communication – concepts, practice, new challenges. Marketing of Scientific and Research Organisations, 28(2), 121-138. • Royal Caribbean International. (2018). Introducing Four New European Ports. Retrieved from http://www.royalcaribbean.com/connect/introducing- four-new-european-ports/ • Sater, G., & Alexander, B. (2011). Implementing a social media advertising strategy. Response, 19(11), 48. • Smith, K. (2016). Exploring the Identity of a Brand: How to Discover and Measure Brand Associations. Retrieved from https://www.brandwatch.com/blog/discover-measure-brand-associations/ • Solomon, T. (2016). Why Brand Image Matters More Than You Think. Forbes. Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2016/10/31/why-brand-image-matters-more-than-you-think/#25823c6f10b8 • Stein, L. (2016). TAKE NOTE OF SAMSUNG: TIPS FOR A BRAND CRISIS. Advertising Age, 87(20), N/a. • Valette-Florence, Guizani, & Merunka. (2011). The impact of brand personality and sales promotions on brand equity. Journal of Business Research, 64(1), 24-28. • Wesley, J. (2017). 3 ways cruise line marketers can win with digital. Retrieved from https://www.thinkwithgoogle.com/marketing- resources/experience-design/cruise-marketing-engagement-strategy/