Amazon is a top source for buying and reviewing books. Whether you're a self-published author or a national bestseller, it's essential to maximize your book's presence on Amazon. With hundreds of thousands of competitive titles available on Amazon, it's important to make sure you are not making these 5 mistakes that can impact your book's success.

1. The 5 Worst Mistakes
Authors Make on Amazon

2. Amazon is a top source for buying and reviewing
books. Whether you're a self-published author or
a national bestseller, it's essential to maximize
your book's presence on Amazon.
With hundreds of thousands
of competitive titles available
on Amazon, it's important to
make sure you are not making
these 5 mistakes that can
impact your book's success.

3. Mistake #1: Not Having an Author Page
Amazon's Author Central program has tons of great tools for
authors. You can update your bio and publicity placements, upload
author photos, connect your Twitter and RSS feeds, claim your
author URL, and add video.
Someone can simply click on your name next to your book title
and automatically be taken to your author page, where they can
learn more about you and your expertise, connect with you, and
purchase your book.

4. Mistake #2: Not Highlighting Editorial Reviews
Utilize the Editorial Reviews section of your Author Central
account to showcase your reviews from professionals,
bloggers, readers and the media. You can excerpt the best
reviews so they jump out at readers on your Amazon book
page.

5. Mistake #3: A Poor Book Description
Your book description should include key words and
phrases that readers will type into an Amazon search.
The description should present your book in a clear,
concise way, while paying attention to key search
terms.

6. Mistake #4: Not Having Search Inside
Do not remove the Search Inside from your book on
Amazon. The Search Inside gives readers a sneak peak
at your book, and hopefully, convinces them to
purchase it.

7. Mistake #5: No Professional Reviews
When it comes to book reviews, quality is better than
quantity. You want to have reviews that are detailed
and thoughtful and provide real insights into your
book's content. You should send your book out to
Amazon reviewers, book reviewers, media personnel
and bloggers and request a review.

8. Contact Us
For more tips on maximizing your book’s presence on
Amazon, contact our book marketing experts at Smith
Publicity.
856.489.8654 x 306