What are some issues that go into designing for other cultural groups beyond your own? What impact do they have on information architecture and web design? We'll look at ideas from intercultural communication, see how we can apply them to design, and look at a few real-world applications of design principles tailored for different cultural audiences.
Interaction16 Conference - Helsinki, Finland
Web Design Day 2015 - Pittsburgh, Pennsylvania, USA
15. FORM DESIGN:
“it’ll be worth it”
VS.
“it’ll be over soon”
JAPAN HONG KONGstarbucks.com
/
16. INDIVIDUALISM vs. COLLECTIVISM
POWER DISTANCE
UNCERTAINTY AVOIDANCE
MASCULINITY vs. FEMININITY
LONG-TERM vs. SHORT-TERM
ORIENTATION
HOFSTEDE’S CULTURAL DIMENSIONS
!
18. Avoid stereotypes (+/-),
and remember that
they go both ways.
Does your meaning
carry across?
Don’t take your values/
knowledge as default.
don’t assume or judge
Learn constantly (and
do lots of research!).
Remember your
novice status.
Work with local/
cultural liaisons.
Focus on the same,
not just the different.
do connect and empathize
19. Like all design, intercultural design is all about people.
Design is for everyone.
20. Thank you!
hola@smithaprasadh.com
http://smithaprasadh.com
@holasmitha
http://randomwire.com/why-japanese-web-design-is-
so-different/japan-back-to-the-future/
Ƽ
Global UX. Quesenbery and Szuc. Elsevier 2012.
Handbook of Global User Research. ed. Robert Schumacher.
Elsevier 2010.
Universal Methods of Design. Hanington and Martin. Rockport
2012.
http://www.2016.worldiaday.org
http://www.amanda.com/cms/uploads/media/AMA_
GlobalizationUserInterfaceDesignWeb.pdf
https://www.deepdyve.com/lp/association-for-computing-
machinery/cross-cultural-user-experience-design-
including-asia-iMzdtBufaw?impressionId=56ba46d583ea
c&i_medium=docview&i_campaign=recommendations&i_
source=recommendations
http://sareedreams.com/2009/01/the-washing-machine-that-
ate-my-sari-mistakes-in-cross-cultural-design/
http://www.dtelepathy.com/blog/design/ux-flows-onboarding
http://www.useronboard.com/how-tumblr-onboards-new-users
http://www.useronboard.com/how-if-onboards-new-users/
http://semanticstudios.com/international_information_
architecture/
http://semanticstudios.com/information_architecture_30/
http://www.howtomakesenseofanymess.com
https://medium.com/@aileen.medina/the-evolution-of-
information-architecture-85099ce75774#.9jphdn866
https://medium.com/@erqiudao/invisible-design-
dde3d89d451e#.geezetls
https://www.researchgate.net/publication/225114215_
Incorporating_the_Cultural_Dimensions_into_the_Theoretical_
Framework_of_Website_Information_Architecture