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The World Internet Project
10th Annual Meeting in Macau

         July 8 11 2009
              8-11,

         Shunji Mikami

        Toyo University
         Tokyo,
         Tokyo Japan
Location of Macau
Participants of the WIP Meeting in Macau
WIP Book 2009 Publishing Ceremony
                       g        y
World Wide Internet
World Wide Internet
Keynote Speech by Prof. William Dutton , Oxford University
K    t S     h b P f Willi      D tt     O f dU i      it
The 10th Annual World Internet Project Meeting, University of
   Macao, July 9, 2009.
         ,   y ,




Mobile Internet Use in Japan

                  Kenichi Ishii
                  Kenichi Ishii
                 U. of Tsukuba



                                                                   14
Standardized Regression Parameters Predicting Amount 
   of Time Spent on PC Internet and mobile Internet


         PC Internet                Mobile Internet
         parameter t value          parameter    t value
Gender       -0.044       -1.0            -0.004 -0.1
Age          -0.197    -4.3***            -0.321 -7.1 ***
Educat                                     0.012 0.2
  ion        0.105           2.1*
Income       0.047            1.0         -0.111 -2.4 *



                                                            15
Conclusions
• Di it l di id i
  Digital divide is smaller for mobile Internet 
                       ll f       bil I t     t
  than for PC Internet. The Information literacy 
  is associated only with PC Internet.
• Entertainment services are more accessed via
  Entertainment services are more accessed via 
  mobile phones than information‐oriented 
  services.
  services
• PC Internet and mobile Internet serve as a 
  complement and not as a substitute. 

                                                16
Internet in a changing media 
              environment:
    from a media ecology perspective
    from a media ecology perspective
                            Shunji Mikami
                           Toyo University
                             Tokyo, Japan
                          Shunji.mikami@nifty.com

Presentation at the World Internet Project Meeting in Macao, July 9, 2009
                                                                            18
Concept map of
Media Ecology
M di E l
(Revised 09/07/09)




                     19
Coclusion
• Broadband Internet is highly diffused in Japan
• Digital Divide is closing steadily
• Importance of TV is still very high,compared with
  other countries
• R li bilit of the Internet is still very llow, while
  Reliability f th I t      t i till              hil
  younger generation has positive attitude toward
  the Internet
• (WIP)Internet research should include social
  institutions, social problems, cultural Impact, and
  Policy issues within its perspective in the future


                                                         20
New WIP Official Site
   N         Offi i l Sit
   Will open in August, 2009


(http://www.worldinternetproject.net)




 Designed by WIP Sweden Team


  Janne Elvelid , WII , Sweden
Next WIP Annual Meeting

Lisbon, Portugal
Mid July, 2010

Hosted by Gustavo Cardoso
Wip Meeting Macau
Wip Meeting Macau
Wip Meeting Macau
Wip Meeting Macau

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Wip Meeting Macau

  • 1. The World Internet Project 10th Annual Meeting in Macau July 8 11 2009 8-11, Shunji Mikami Toyo University Tokyo, Tokyo Japan
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Participants of the WIP Meeting in Macau
  • 8. WIP Book 2009 Publishing Ceremony g y
  • 9.
  • 11. Keynote Speech by Prof. William Dutton , Oxford University K t S h b P f Willi D tt O f dU i it
  • 12.
  • 13.
  • 14. The 10th Annual World Internet Project Meeting, University of Macao, July 9, 2009. , y , Mobile Internet Use in Japan Kenichi Ishii Kenichi Ishii U. of Tsukuba 14
  • 15. Standardized Regression Parameters Predicting Amount  of Time Spent on PC Internet and mobile Internet PC Internet Mobile Internet parameter t value parameter t value Gender -0.044 -1.0 -0.004 -0.1 Age -0.197 -4.3*** -0.321 -7.1 *** Educat 0.012 0.2 ion 0.105 2.1* Income 0.047 1.0 -0.111 -2.4 * 15
  • 16. Conclusions • Di it l di id i Digital divide is smaller for mobile Internet  ll f bil I t t than for PC Internet. The Information literacy  is associated only with PC Internet. • Entertainment services are more accessed via Entertainment services are more accessed via  mobile phones than information‐oriented  services. services • PC Internet and mobile Internet serve as a  complement and not as a substitute.  16
  • 17.
  • 18. Internet in a changing media  environment: from a media ecology perspective from a media ecology perspective Shunji Mikami Toyo University Tokyo, Japan Shunji.mikami@nifty.com Presentation at the World Internet Project Meeting in Macao, July 9, 2009 18
  • 19. Concept map of Media Ecology M di E l (Revised 09/07/09) 19
  • 20. Coclusion • Broadband Internet is highly diffused in Japan • Digital Divide is closing steadily • Importance of TV is still very high,compared with other countries • R li bilit of the Internet is still very llow, while Reliability f th I t t i till hil younger generation has positive attitude toward the Internet • (WIP)Internet research should include social institutions, social problems, cultural Impact, and Policy issues within its perspective in the future 20
  • 21. New WIP Official Site N Offi i l Sit Will open in August, 2009 (http://www.worldinternetproject.net) Designed by WIP Sweden Team Janne Elvelid , WII , Sweden
  • 22. Next WIP Annual Meeting Lisbon, Portugal Mid July, 2010 Hosted by Gustavo Cardoso