This document advertises and provides information about a one-day masterclass on using social media for pharmaceutical marketing. The masterclass will be held on July 11, 2013 in Central London and taught by Daniel Ghinn, the CEO of Creation Healthcare. It will provide advanced techniques on using social media for market research, incorporating it into multichannel marketing campaigns, and engaging healthcare professionals and patients. The masterclass aims to help pharmaceutical brand leaders and marketers through industry case studies, tools, and expert coaching. Registration information and the agenda for the day are also included.

1. SMi presents their 2013 Masterclass on...
Social Media for
Pharmaceutical
Marketing
Hostedby:DanielGhinn,CEO,CreationHealthcare
Thursday 11th July 2013
Central London, United Kingdom
MC311
www.smi-online.co.uk/social-pharma.asp
Register online and receive full information on all of SMi’s conferences
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
In association with:
Our Masterclasses are all CPD accredited, offering you measurable
value as part of your continued professional development
About the Masterclass:
This Masterclass in Social Media for Pharmaceutical Marketing is for
pharmaceutical brand leaders and marketers to learn advanced
techniques including:
• Using social media in market research
• Incorporating social media in multichannel marketing
• Engaging healthcare professionals and patients through social media
With the very latest industry case studies and tools for 2013, Social Media
for Pharmaceutical Marketing Masterclass will provide an environment
for collaborative problem-solving with industry peers; personal
application with expert coaching; and hands-on access to new tools for
pharmaceutical marketers.
Who should attend:
• Marketing Director
• Marketing Manager
• Brand/ Product Manager/Director/Lead
• Therapy Area Lead (Oncology, Cardiovascular, Immunology...)
Our Masterclasses are all CPD accredited, offering you measurable
value as part of your continued professional development

2. Register online and receive full information on all of SMi’s conferences
Alternatively fax your registration to +44 (0) 870 9090 712 or call +44 (0) 870 9090 711
GROUP DISCOUNTS AVAILABLE
With the very latest industry case studies and tools for 2013, Social Media for Pharmaceutical Marketing Masterclass will provide an
environment for collaborative problem-solving with industry peers; personal application with expert coaching; and hands-on access to
new tools for pharmaceutical marketers.
Overview
For more information on this Masterclass please visit
www.smi-online.co.uk/social-pharma.asp
09.00 Registration and Coffee
09.30 Welcome and Introduction
09.40 Part 1: Social Media in Pharmaceutical Market Research
• Understanding patients online
• Latest trends in Healthcare Professional social media use
• Research tools & sources
- Where to go for research insights
- Practical tools
• A look at free and commercial tools, with the opportunity
for guided hands-on access to some of the latest social
media research tools
11:00 Morning Coffee
11.20 Part 2: Planning for Social Media
• Developing insights from data
• Setting measurable goals
• Planning for stakeholder engagement
• Planning for outcomes
13.10 Network Lunch
14.00 Part 3: Social media in multichannel campaigns
• The multichannel customer journey
• Social media’s role in connecting channels
• Integrating online & offline channels
• Resource planning for multichannel engagement
15.20 Afternoon Tea
15.40 Part 4: Measuring outcomes and agile engagement
• Responding to engagement
• What to measure & why
• Learning from digital behaviours
• Continuous digital improvement
16.45 Discussion Session
17.15 Close of Masterclass
Masterclass Agenda
DanielGhinnhas championed the use of emerging and digital channels by pharmaceutical companies for 18 years. As CEO of Creation Healthcare,
the research and training consultancy he founded in 1998, he has advised health stakeholders around the world ranging from doctors to patient
groups and from the world's largest pharmaceutical companies to the World Health Organization. In 2013 Daniel spearheaded the launch of
Creation Pinpoint, the world’s first tool for analysing conversations taking place among healthcare professionals via public social media channels.
Daniel is a prolific writer and as well as being a regular contributor to healthcare industry magazines, is Editor of Healthcare Engagement Strategy,
an e-journal read by pharmaceutical business leaders and communicators, providing monthly insights about the way that digital engagement is
changing healthcare. His book, 'Pathways to Engagement for Healthcare Organizations', is based on three years of research into the pioneers of
new communications channels in healthcare.
About the Masterclass Leader:
Creation Healthcare is the global research and training consultancy to the healthcare industry
for the digital age. Specialist digital research services include Creation Pinpoint, an online
dashboard providing real-time insights into healthcare professionals using social media.
About Creation Healthcare
www.smi-online.co.uk/social-pharma.aspThursday 11th July 2013, Central London
Social Media for Pharmaceutical Marketing

3. If you have NOT received registration confirmation within 48 hours of registering, please call +44 (0) 870 9090 711
SOCIAL MEDIA FOR PHARMACEUTICAL MARKETING
Thursday 11th July 2013, Central London
4 WAYS TO REGISTER
POST your booking form to: Events Team, SMi Group Ltd, 2nd Floor South,
Harling House, 47-51 Great Suffolk Street, London, SE1 0BS, UK
www.smi-online.co.uk/social-pharma.asp
FAX your booking form to +44 (0) 870 9090 712
PHONE on +44 (0) 870 9090 711
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