Seth Meranda's presentation on using Google Analytics for measuring website effectiveness based on the University of Nebraska-Lincoln's strategic goals of recruitment, retention, research and reputation.

1. GOOGLE
AND
4
E
TH
R’S
ANALYTICS

2. 5,000 Student
increase
RECRUITMENT

3. Six-year graduation rate
70%
RETENTION

4. Total research expenditures
$300,000,000
$$$$ $ $$ $ $$
$$$$ $ $$ $ $$
$$$$ $ $$ $ $$

5. +200%
Nationally
recognized
faculty
RECOGNITION

6. WHERE’S YOUR SITE?

7. DEFINE goals

8. RECRUITMENT

9. Reputation

10. RETENTION

11. set your goals

13. Reports

14. Search Keywords

15. Branded Non-Branded
Keywords Keywords
Contain identifiable Generic terms
terms for which you’re
competing
n t
t io m en
u ta u it
e p c r
R r e

16. B1G States

17. Target your
audience
t
m en
u it
c r
r e

18. Landing Pages

19. Make a strong
first
impression t
m en
u it
c r
r e

20. Social Sharing

21. Give users content
worth sharing
io n
tat
e pu
R

22. Page Efficiency

23. Impression Usage Outcome

24. i s

25. re port
Ge t

26. th http://go.unl.edu/ysu

27. Visitor Acquisition

28. How many? Outcome

29. i s

30. re port
Ge t

31. th http://go.unl.edu/2za

32. advanced segmentation

33. B1G States
segm ent

34. t his

35. http://go.unl.edu/68i
Get

36. Current Students
segm ent

37. t his

38. http://go.unl.edu/q2t
Get

39. Seth Meranda
seth@unl.edu smeranda