10. Developed a new type of sole whose tiny rubber studs
made it springier than all the rest in the market

13. CFO
CORP SEC
PRES, Direct to consumer
operations
New Business development
AFFILIATES
chair man of BOARD BOD CEO
NIKE BRAND
LEGAL AND CORPORATE AFFAIRS
HR
BRAND MGMT
SPORT MRK
MERCHANDISING & PRODUCT

14. Dual leadership style

18. Joint venture partners , alliances
Customers and users
Unions
Regulatory authorities
Local communities and citizens

20. New
entrants
low
Suppliers
Substitutes low
high
NIKE
Buyers Rivalry
moderate high

23. WEAKNESSES:
Highly depended on foot wears
History of violations of over time laws and
minimum wage rates in Vietnam
Accusations of poor conditions in the work
place.
Accusation of exploiting workforce that will
work for cheap in overseas countries.
Constant focal point for negative criticism
by anti globalization groups

29. INTERNATIONAL
LABOR PRACTICES
STRATEGY
FINANCIAL ISSUES
FORMULATION
MARKETING ISSUES

32. STRATEGY FORMULATION

40. ERNST & YOUNG’S
COMPREHENSIVE REPORT
REPORTS REVIEW

41. NIKE 7.2m endorsement deal with the university of north Carolina was breached in 1997.
Soccer coach at St. Jones university James Kead publicly quits his job rather than wear the swoosh

47. Philips Van
Adidas Liz Claiborne Reebok Levis L.L.Bean
Heusen

52. THANK YOU