Emerging social media practices for product companies

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SMC meet themed around 'Emerging/Best Social Media Practices by Product Companies' . Objective: a) Learnings and takeaways for SMCM community/audience b) Feedback & gyan for product cos. from the club members, strategists & experts present at the venue. Products & Speakers: a) Sahil Parikh - DeskAway.com b) Sahil Khan - Yolkshire c) Nitin Jain- Hokey Pokey Ice Cream

Business Technologie

Emerging Social Media Practices by Product Companies #smcmum 7th May 2011, Mumbai

INTRODUCTIONS Sahil Parikh Nitin Jain Sahil Khan Moderated By: Lavin Mirchandani Emerging Social Media Practices by Product Companies

DeskAway: project collaboration & track service

Helping Customers make their own ice creams using Cold Stone.

Building an Experience around Ice Creams.,[object Object]

Aligning with people with like-minded interests

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STRATEGICALLY SPEAKING Emerging Social Media Practices by Product Companies

Strategy ,[object Object],or a party (unless you want to ‘pick up’ a chick  ?) ,[object Object],[object Object]

Aligning what you do and wish to achieve with the operations within?

Tactics: Tools and Platforms ,[object Object],productivity, email overload, success stories etc. ,[object Object]

Google analytics and UTM, Hootsuite,[object Object]

WORKED/DID NOT Emerging Social Media Practices by Product Companies

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Emerging social media practices for product companies

1. Emerging Social Media Practices by Product Companies #smcmum 7th May 2011, Mumbai

2. INTRODUCTIONS Sahil Parikh Nitin Jain Sahil Khan Moderated By: Lavin Mirchandani Emerging Social Media Practices by Product Companies

4. DeskAway: project collaboration & track service

5. SaaS/ Cloud

7. Serving Super Premium Grade Ice creams.

8. Helping Customers make their own ice creams using Cold Stone.

10.

11. Create Awareness or Lead Generation

12. Conversations in a virtual world

13. Aligning with people with like-minded interests

14.

15. To increase brand encounter

16. To engage current and new fan base

17.

18. STRATEGICALLY SPEAKING Emerging Social Media Practices by Product Companies

19.

20. Aligning what you do and wish to achieve with the operations within?

21.

22.

23.

24. Tactics: Product Launches

25. Tactics: Feedback + Candid

26. Tactics: Inside Scoop

27. Tactics: Slurrp Campaign Creative’s

28. WORKED/DID NOT Emerging Social Media Practices by Product Companies

29.

30.

31.

32. On twitter we were trying to woo our fans with cool Ice cream facts and discount coupons

33. YouTube was employed to showcase the innovative juggling concept, the way we serve ice creams

34.

35. Metrics Emerging Social Media Practices by Product Companies

36.

37. Seeing an increase in direct traffic

38.

39. 50,000 DAILY POST VIEWS

40.

41.

42. What is I in ROI: Investment /Influence / …?

43. Is SM a channel to sell? How effective when offline?

44.

45.

46. Social Media is just a small part of your overall marketing strategy.

47.

48. A deep relationship with consumers

49. New Product development and feedback

50. People got to know where exactly the outlets are located by asking on facebook, twitter

51. High Brand encounter

52.

53. Thank you - Love Us. Loathe Us. Tell us. Give us a shout @smcmumbai - Drop your email id with us to get updates & invites for forthcoming initiatives - We’d love to hear what you want next @SmcMumbai We’re SMCMumbai on Facebook and Twitter

Emerging social media practices for product companies

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