Presentation of Bipper Communication AS

1. COMPANY
PRESENTATION
January 2010
© Bipper Communication AS
Strictly confidential

2. INTRODUCTION
BACKGROUND
Bipper is the story about a young mother of three with a big heart for the most important
things in life. Founder Silje Vallestad is a true idealist who planned for a career in
international peace work but who ended up starting up a mobile venture when she
found herself shocked to learn that children as young as 6 years old were mobile
phone users. Realizing that her own then six year old daughter soon might want her
own cell phone, she started doing thorough market research only to conclude that
none of the products on the market satisfied her need to provide her daughter with a
safe and secure solution.
Motivated by wanting children to be ”safe while mobile” she founded Bipper
Communication in 2007 to develop an innovative and safe mobile communication
concept for children. She had no knowledge of either technology nor
telecommunication, only a vision of the product she wanted for herself and her young
family.
Within few months she managed to secure the interest of respected investors and a
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small team of industry experts, and the team has since grown stronger and stronger. All
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have concluded that many would be more competent than Vallestad in setting up
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and running a technology company, but her background and story gives Bipper a
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competitive edge that hardly any can compete with. Bipper Silje is the young mother
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3. MARKET
RESEARCH
MARKET
RESEARCH
1. A GENERATION OF MOBILE KIDS
2. PARENTS’ 4 NEEDS
3. CURRENT SOLUTIONS
4. MEDIA CLIPS

4. MARKET
RESEARCH
A GENERATION OF MOBILE KIDS
Children everywhere are getting their first mobile
phone at a younger and younger age. The mobile
penetration among children is increasing drastically,
and it is estimated that all school children will have a
mobile solution by 2015.
IDC analyses has predicted that the 9-and-under
market will increase to nine million users in the United
States and $1.6 billion in revenue within few years.
Market research has identified five issues relating to
children’s use of mobile phones:
• Mobile bullying:
Nearly 20 % of kids are bullied through mobile
phones
• Contact with strangers:
For 8 of 10 parents contact with unknown adults
is their greatest fear!
• High bills:
Content is expensive, and 70 % of kids purchase
content
• Stress:
Being available 24/7 causes stress symptoms
• Radiation:
Parents fear radiation, but they still purchase
phones
Source: MobileYouth, 2008 report

5. MARKET
RESEARCH
PARENTS’ 4 NEEDS
For three years Bipper has continuously carried out market research. Hundreds of parents
have participated in market surveys, focus groups and interviews, and in addition, Bipper
has had access to several international surveys and reports. Four main needs were
identified:
1. Communication & safety
Parents want to be able to communicate with their children. This makes them feel safer,
and their everyday lives easier. Cell phones makes this possible. International surveys
conclude that parents’ own need for safety is the main reason for buying a mobile for
their child (nearly 80 %).
2. Control
Parents view cell phones as ‘adult’ products not suitable for kids, but they are the only
available option for easy communication. Parents want to be able to decide how the
phones can be used. They want to be responsible parents in the new digital world.
3. Location
Parents want to be able to locate their children.
Either by calling/texting them to find out where
they are, or by location services. Over 70 % of
parents are positive to location services.
4. Family plans and cool phones
Parents are concerned about the phone bill.
They often prefer family plans. Parents are also
concerned about their children fitting in. They
want to give their kids the ‘right’ phone. If the
phone is un-cool, it will be left at home!

6. MARKET
RESEARCH
CURRENT SOLUTIONS
A small range of services to make mobile phones safer for children or enable tracking, are
available:
• Kiddy phones
A number of companies have developed mobile phones for children. All of these
products have in common that they resemble toys. While most of these companies
failed because they did not realize that kids don’t want childish phones, Firefly Mobile
is still around.
• Children only Operators / MVNOs
Operators or MVNO only serving the child and teen market offering phones and plans
with safety features. US based Kajeet launched in 2007, and Danish Wigomo
launched in 2009.
• Operator services
Very few operators have targeted children, and Wireless analysts believe this is
because they want to avoid looking like Joe Camel and preying on children. Two
solutions existing now are Telenor’s ‘Bullying filter’ and AT&T’s smart limits
• Location Services
LBS-based location services are offered by several providers to locate mobile phones
Location solutions are
typically priced at $ 10
per month, while the
safety filters offered by
Kajeet and operators
are priced at $ 5-10
per month (positioning
not included)

7. MARKET
RESEARCH
MEDIACLIPS
Save the children has
discovered that children view
mobile phones and
computers as adult free
zones where grown ups do
not know what is going on!
40 % of children state to
have been contacted
by strangers while using
digital technology.
When phone numbers
are distributed online,
there is a low barrier to
personal contact.

8. BIPPER
1. BIPPER – THE SAFETY SOLUTION FOR KIDS
2. WHAT IS BIPPER ?
3. SCREENSHOTS
4. 4 BIPPER CLIENTS

9. BIPPER
BIPPER – THE SAFETY SOLUTION FOR KIDS
Bipper is a new software based safety solution making mobile phones safer and better
adapted to kids by giving parents control of use.
Through a user friendly and flexible online administration portal (myBipper.com) parents
are enabled to program and monitor their children’s access to their mobile phones. The
portal has an attractive Graphical User Interface (GUI) and is easy to use. All services are
activated and programmed through myBipper.com, and no contact with the operator
is necessary.
• The portal is available in several
languages
• All children can be administrated
from one website
• In addition to the main
administrator (legal owner), Co-
administrators and Guardians
can be invited )*0+#!&(-./*#%)#'!&()*&+1-'#
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• The portal is interactive allowing !""#$%&# "-+./%+*"#
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• News about developments and
children & cell phones are
available on the home page

10. BIPPER
BIPPER
WHAT IS BIPPER ? CONTROL
Who ?
Bipper is designed for the global market, and our ambition is to become How much ?
the leading and preferred provider of safety solutions for children’s When ?
Block phone
mobile phones serving both the parents and the operators.
Time Out
With Bipper, parents may decide:
• WHO the child can communicate with (calls / texts)
• HOW MUCH the child can call / text per week
• WHEN the child can use the phone BIPPER
LOCATION
They may also:
Where is my child now ?
• Set up a SAFETY ALARM so that up to five selected persons are
contacted when activated
• LOCATE the child through Bipper’s positioning service (LBS-based).
Automatic location when safety alarm is activated
• BUILD NETWORKS and share contact information with other parents BIPPER
• Purchase CHILD FRIENDLY CONTENT (coming autumn 2010) SAFETY
And furthermore they may: Safety alarm
Combined with
• BACK-UP all contacts and settings syncing them back to every new localisation
phone once Bipper is activated
• REMOTELY BLOCK THE PHONE when lost and unblock it once found
• SET TIME-OUT ON THE PHONE to avoid high bills when going abroad or
simply to ground the phone instead of the child (Always contacts will
at all times be open)
AND :
Back-up
All settings are administrated through the easy-to-use online Build networks
administration portal myBipper, keeping parents in control and children Child friendly content
safe!

11. BIPPER
SCREENSHOTS
PHONEBOOK
• Drag-and-drop contact to each child’s
Phone book from My Contacts
• Contacts are separated into two groups;
Always and Limited; enable complete
customization for settings
SAFETY ALARM
• Select up to five persons you wish to
serve as the child’s contacts on the
alarm list
• These persons are contacted
simultaneously or sequentially when the
alarm is activated
• When activated all contacts receive the
child’s position in text message

12. BIPPER
SCREENSHOTS
BIPPER CARDS
• All contacts have BipperCards
containing information on name and
phone number (required) as well as
photo, other profile information, home
address(es) with interactive maps,
contact information for parents and
other guardians of the child as well as
other important information.
• The Bipper Cards can be shared with
other Bipper users through Facebook
and mail, and the parents can build an
online and easily accessible contact
database of all their children’s friends
and their parents

13. BIPPER
SCREENSHOTS
CHILD LOCATOR
• Locate the child when needed, set
schedules for automatic location and
receive location automatically when
Safety alarm is activated
TIME CONTROL
• Select when the phone is blocked
• Only Limited contacts are affected by
Time control
• Set the phone on Time Out if travelling
abroad

14. BIPPER
BIPPER
4 BIPPER CLIENTS OPERATOR
Bipper can easily be used with any phone – no matter what plan the
customer is on or where in the world he/she is located.
Bipper is a software that can be installed through any of these four BIPPER
clients:
SIM
• BipperOperator
Bipper is installed as a software application directly onto the
operator SIM. This client requires a partnership between Bipper
and an operator (launches April 2010 with first partner)
• BipperSIMs
A thin sticker sims (0,5 mm) developed by Motorola that is placed
under the ordinary operator sim-card (launches August 2010).
The BipperSIM fits on nearly all phones.
• Handsets
As a preloaded application
• AppStores HANDSETS
Application in the various AppStores (iPhone, Symbian, Android).
Either as a full App or an add-on app to be used in combination
with BipperSIM or BipperOperator to enable control of incoming
traffic.
When Bipper is installed on a phone, the user of the phone will
regularly be notified that it is a Bipper phone.
APP-STORES

15. POTENTIAL AND
STRATEGY
1. A GENERATION OF MOBILE KIDS
2. PARENTS’ 4 NEEDS
3. CURRENT SOLUTIONS
4. MEDIA CLIPS

16. POTENTIAL
AND STRATEGY
MOMS AS KEY CUSTOMERS
Moms and dads views on kids and mobile phones, and their need to control usage differs
significantly. Moms are Bipper’s key customers. They make the decisions about what their kids
need. They love the idea of Bipper, and they will tell all their friends!
moms dads
Mothers like control, and they want Fathers are not particularly found of control,
control. Knowing what their kids are up to, but they are concerned about their
whom they communicate with and that children’s safety while using mobile phones.
they in general are safe, is very important
to them. As the dads most often are the financial
chief in the family, dads are very concerned
They are very positive to all services Bipper about the bill.
will offer, and have a high willingness to
pay. Fathers recognize that the key customer of
Bipper is Mom – if Mom wants Bipper, their
Moms are Bipper’s key customer. They will child will have Bipper.
be the main administrator, and they will
talk about Bipper with other moms.

17. POTENTIAL
AND STRATEGY
CASE 1: EUROPEAN OPERATOR
Bipper was contacted by a European operator in June 2009 to
discuss a partnership. This operator is known as a low price
aggressive operator, but have a long term strategy to establish INFORMATION
themselves as a Family Operator. The operator needed a good ON THE
and unique service for parents and children, and Bipper was
viewed as the best solution. PARTNERSHIP
WITH THE
For the operator the choice of partnering with Bipper was not EUROPEAN
only a choice of technology, but a choice of partnering with a
company giving them the legitimacy of targeting the family and OPERATOR WILL
child market. For the operator gaining access to the founder of BE MADE PUBLIC
Bipper and Bipper’s social profile were key factors in entering into
a close partnership.
DURING MOBILE
WORLD
The contract for the Norwegian market was signed December CONGRESS 2010
18th, and the contract for more countries is being negotiated.
Key points of the contract are a minimum number of guaranteed
customers, all sales and marketing expenses (high volume)
covered, first-line customer service covered and donation of
money to Bipper’s DoGood Foundation based on achieved
subscribers. The operator will gain a 50/50 revenue share of
subscription prices and gains 6 months exclusivity for the
Norwegian market.
The minimum value of the contract for the Norwegian market
only over a one year period is $ 3 million. The estimated value is $
5 million.

18. POTENTIAL
AND STRATEGY
CASE 2: MOTOROLA
Motorola is Bipper’s developer and supplier of the very thin sim-
cards to be inserted under the normal operator sim-cards SHORT FACTS
(referred to as BipperSIM) as well as the servers for the Bipper MOTOROLA:
platform that the BipperSIMs communicate with.
• Founded in 1928
These BipperSIM stickers are thin enough to fit into most GSM • American
phones, and will work with any GSM operator. The sims will be multinational Fortune
branded BipperSIMs and will be distributed in boxes containing 100 telecom company
the sim, a user manual and a gift for the child. The boxes will also • Three devisions:
carry Motorola’s logo.
1. Enterprise mobility
Bipper and Motorola have entered into a close partnership and solutions
will work together in launching the BipperSIM in the market. 2. Home & Networks
Motorola develops the Bipper platform and sets up servers at a Mobility
highly reduced rates and charges a low premium on the 3. Mobile devices
delivered BipperSIMs.
Innovation Norway takes a great interest in Bipper’s partnership www.motorola.com
with Motorola and will offer Bipper grants based on this.
The minimum value of the developer and supplier contract with
Motorola is $ 1,2 million.
In addition to this the value of co-branding still unknown Bipper
with Motorola in entering the market as well as access to
Motorola’s network, has to be taken into account.

19. MARKETING AND
SOCIAL PROFILE
1. BRAND BUILDING IN FOCUS
2. IN SHORT :
3. BIPPER ON ”PERFECT DAY”
4. BIPPER SPONSORS KARANBA
5. BIPPER’S HUMANITARIAN PARTNERS

20. MARKETING
& PROFILE
BRAND BUILDING IN FOCUS
Bipper targets the global market with its safe and innovative
communication solution for parents and children. As there are currently
still only a handful of extensive solutions for children available globally,
Bipper has an early mover advantage. Furthermore Bipper is the only
known solution flexible enough to serve both the end-user, the operator,
the handset manufacturer and the AppStore.
Still – the main advantage of Bipper is not the technology platform or
software. The number of competitors will without doubt increase rapidly
over the next few years, and any technology concept is easily
reproduced once publicly known.
Bipper’s main advantage is the story, and through its idealistic and
inspiring founder as the front person Bipper will build a strong and
credible brand.
Bipper is about safety, trust and community involvement. It’s about the
story of a young idealistic mother with a highly profiled network who
gave up her career in international peace work to create what her and
other parents needed.
Bipper aims to build a brand that parents identify with. A brand that
speaks to them and offers safety. A brand that is not corporate but
speaks from the heart to the heart.
Bipper is unique!

21. MARKETING
& PROFILE
IN SHORT :
Bipper is about safety, trust and community involvement. It’s about the
story of a young idealistic mother with a highly profiled network who
gave up her career in international peace work to create what she and
other parents needed.
It’s about building a brand that parents identify with. A brand that is not
corporate, but speaks from the heart to the heart.
In short:
• Bipper's founder will be the company's front person in the media
nationally and internationally, and the marketing strategy will focus
on active interaction with the media.
• Bipper will engage in active viral marketing by focusing on the use
of Facebook, Twitter, and other social networking sites. Both the
company and the founder will blog and be active to respond to
articles about children, mobile phones and security.
• Bipper aims to be a social entrepreneur combining business with
idealism. We are doing business the new way. Customers are no
longer attracted to glossy and fake CSR profiles. Bipper’s founder is
a true idealist, and Bipper will reflect this!
• Bipper has established it’s own foundation called Bipper’s DoGood
Foundation to involve, empower and support children and young
people doing projects to create a better world
• Paid advertisement will be kept to a minimum, and mainly be
carried out with partner operators.

22. MARKETING
& PROFILE
BIPPER SPONSORS KARANBA
In 2004 former professional footballer Tommy Nilsen travelled
to Rio de Janeiro to say goodbye to soccer. His career as a
top division player in Norway had suddenly come to an end
due to a serious knee injury.
He fell in love with both a girl and the country, and has since
devoted his life to giving over 200 poor young boys from the
slums of Rio a new life. He provides food and soccer practice,
but demands that his boys stay away from crime and drugs
and attend school. It’s about social training!
His dream is a large soccer center for poor boys and girls
providing safety, food, education and soccer practice.
Bipper and our DoGood foundation will help make this
happen. $ 1000 per DoGood project carried out and
registered on our website, plus ¢ 50 per month per Bipper
subscriber will be given to Karanba until the Soccer Center is
fully financed.
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WHAT’S IN IT FOR BIPPER?
• .K<JLL444M$)@-@A%M9)1L4&-9.N
• Media attention when the tv-series (8 episodes) about Karanba OPQ2'20&%%R);#
starts airing in Scandinavia 2010
• Product placement in the Karanba book • .K<JLL444M$)@-@A%M9)1L4&-9.NOPS
• 3000 copies of a special Bipper edition of the book T5U/20,VBW#
• A great project that inspires and involves the kids doing DoGood
[[[MH0I03E0MC,# projects
• .K<JLL444M$)@-@A%M9)1L4&-9.N
OPA>:7XHQ@F?;Y/%&-@'%P'%(<)7(%Z4
&-9.#

23. MARKETING
& PROFILE
BIPPER ON ”PERFECT DAY”
Perfect Day (formerly New Scandinavian Cooking) is one of
the world's most popular TV formats within food and travel.
The show started airing in the US in 2001, and has since
reached 250 million viewers in over 100 countries making it
the single most successful Nordic media production ever.
Each season contains 13 episodes, and season eight will be
shot summer 2010.
In the US Perfect Day airs on PBS, and each episode makes
an average of 1000 airings. The most popular ones close to
7500.
Bipper has teamed up with Perfect Day as a partner, and
will receive:
• 10 sec of commercial both before and after every
episode (season 7) aired in the US and Canada. For the
US alone this adds up to 260 000 seconds or close to 4
500 hours
• Product placement in one episode of season 8
(broadcasted worldwide)
Analysis by Cision of product placement in former episodes
conclude that the value of a 30 second high visibility
exposure is worth $ 2,75 mill and a 60 second exposure is
worth $ 6 millions in the US market alone. www.perfectdaytv.com

24. THE COMPANY
1. BIPPER COMMUNICATION AS
2. THE FOUNDER
3. MANAGEMENT
4. BOARD
5. PARTNERS

25. THE COMPANY
BIPPER COMMUNICATION AS
Bipper Communication AS (reg.nr: 991823522) is registered in Norway with headquarters
at the VilVite Centre in Bergen and Sales and marketing department in Oslo. Bipper USA
Inc. is currently being set up with headquarters in New Jersey.
Bipper’s management team currently consists of four people, a professional board, a
team of 10 developers, high profile partners, as well as a number of professional
advisers.
Inspired by the founder’s idealism, Bipper strives to be a company reflecting social
entrepreneurship.
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26. THE COMPANY
THE FOUNDER
Silje Vallestad is a young mother of three, and highly educated within
economics and management. She was voted the Economics Student of the
year in 2004 based on her academic excellence and her volunteer work.
Vallestad has since the age of 14 been a driving force within several
volunteer organizations both on a local, national and international level.
Innovative thinking and conceptualizing new ideas has been a central part
in all her engagements. She developed an extensive international network
while she was studying at United World College of the Atlantic (1995-1997)
which has played an important factor in her work.
In 1997 she and Jonathan Robinson founded an International organization
called World Voices and she received the coveted Ole Vig’s Award for her
work with the book “Do you have a moment?” which was one of the
organizations initiatives. In 1998, she played a vital part in establishing
Students Forum 2000 (Prague) under the guidance of President Vaclav Havel.
She has participated at several prestigious international conferences as a
youth delegate and through her engagement has had the opportunity to
collaborate with people like The Dalai Lama, Hillary Clinton, Fredrik Willem De
Klerk, Arne Naess, Vigdis Finnbogadottir and Anita Roddick.
Silje is an entrepreneur minded innovative thinker by nature, and has
extensive experience as a communicator and project manager. She has
repeatedly proven that she can successfully execute on the projects and
initiatives she starts. Silje was appointed Female Entrepreneurship
Ambassador for Europe by the European Union in October 2010.
More information about Vallestad can be found on: www.vallestad.net.

27. Founder Silje Vallestad has a background as an NGO
entrepreneur, and has founded a number of large scale
international youth organisations and projects and represented
the young generation at several prestigious conferences.

28. THE COMPANY
MANAGEMENT
Silje Vallestad Karen Heidel Olav Balandin Nils Knagenhjelm
Founder / CEO CFO / COO CTO USA Manager
Silje Vallestad (b. 1978) is the Karen Heidel (b. 1967) holds Olav Balandin (b. 1975) Nils Knagenhjelm (b. 1970)
founder and CEO of Bipper. 22 years of experience within holds seven years of has many years of
She has extensive national and international experience from experience from both the
international experience companies; her main focus Telecommunication serving American finance and
from project management areas being management, as CEO of Combitel AS and mobile phone business.
and idealistic business development, MTU Link AS and later as Knagenhjelm will be
entrepreneurship and a finances, negotiations, director of sales, products responsible for introducing
large international network. contracts, analysis and and marketing in MTU Nett the Bipper solution to the US
She holds an International administration. Heidel is the AS. He was responsible for market. He’s currently
Baccalaureate from United former CFO of bringing several technical completing market and
World College of the Møllergruppen, Digi.no, solutions to market in business analysis and
Atlantic, and a Master in Tiscali Norge and Telenor Norway. implementing different
Strategy and Management Bedrift.! Heidel most recently arrangements as part of the
from the Norwegian School served as business developer preparation for launch
of Economics and Business for Telenor Nordic
Administration Distribution.

29. THE COMPANY
BOARD
Svein Johnsen – Chairman
Broad experience from top management of several IT- and
telecommunication companies in Norway. Among others Merkantildata
(now Ementor) and Telecomputing. Co-founder of highly successful MVNO
Chess together with Idar Vollvik serving as the president of Vollvik-group
until 2005 when they sold the company to Telia Sonera for 1,8 BNOK.
Morten F. Krohnstad
Manager and partner of Advokatfirmaet Schødt DA in Bergen. Krohnstad
was responsible for the sale of Chess (Vollvikgruppen AS) to TeliaSonera. He
also has extensive experience listing companies on the stock exchange
Birgitte Horn Bull
Horn Bull is one of the largest investors in BC, as well as being a member of
the board of several other companies. She has an extensive network
amongst potential investors both nationally and internationally.
Roy Westbye
Over 12 years of experience from telecom with experience within sales/
marketing and distribution. Former Sales & Marketing director of ComHouse
(Klart Svar and Telebutikken). Broad experience working with sales/
distribution for operators, such as Telenor, Nordisk Mobiltelefon (ICE) and
NetCom.
Arvid Torset
CTO of ComCom (www.comcom.no) and founder of Tendo Tech AS – a
technology company specialized in mobile telecommunication platform
development. Tendo Tech is Bipper’s technology manager in partnership
with Sirma Solution

30. THE COMPANY
PARTNERS
EUROPEAN
OPERATOR
SOON TO BE
NAMED
HUMANITARIAN PARTNERS: