This document discusses the development of smartphones and mobile applications. It provides an overview of how smartphones have evolved over the last 10 years to include interactive GUIs, apps stores, and social media integration. It also summarizes research showing that iPhone users have more sex than Android users. The document recommends that companies develop a mobile strategy, invest in mobile device management solutions to gain control over mobile users, and mobilize business processes to increase efficiency.

2. Agenda Velkommen Utviklingenimarkedet SmartPhonesi et nøtteskall Mobile løsningersatti system Behov Hvordanselger vi mobile løsningertilsluttkunder? Oppsummering: 4 tips for en vellykket kundeleveranse!

4. Interactive GUI

5. PIM

6. GPS/ maps

7. Instant messaging

8. Unified Communications

9. Apps & store

10. Social Media integration

12. iPhone grippers have more sex than Android clutchers Kilde:okcupid

13. Kilde:okcupid

14. Top 10 Mobile apps by 2012 By Gartner Money Transfer: This service has more appeal in developing markets for now. However, there may come a time when even using your debit card seems passé. Location-Based Services: LBS extends to more than social networks - it includes any application that taps into your phone's GPS capabilities to offer up location-based services of any kind, whether that's local business reviews or directions to the nearest Starbucks Mobile Search: Gartner predicts that consumers won't necessarily be sticking with the search services they know and use on the Web (think Google, Bing, Yahoo) and instead experiment with using a few different search providers that have "unique technologies" for mobile search. Mobile Browsing: Saying that mobile browsing technologies will be heavily used in the future sounds a little bit like stating the obvious. But as Gartner notes, mobile browsing capabilities currently exist only on 60%+ of handsets today. Mobile Health Monitoring: Another technology whose impact will be felt more heavily in developing markets, mobile health monitoring is still at an early stage of maturity and implementation says Gartner. Mobile Payments: Like mobile transfers, mobile payments are more common in developing markets at the moment, but that is quickly changing. Near Field Communications (NFC): More popular in some European and Asian markets than in the U.S., NFC still isn't a standard feature on many of today's phones. That may be about to change, too. In late 2010, Gartner says that NFC-enabled phones will begin to ship in volume. Mobile Advertising: Also not new but growing fast, mobile advertising is one of the most important ways to monetize mobile content. Total spending on mobile advertising in 2008 was $530.2 million and it will grow to $7.5 billion in 2012. Mobile Instant Messaging: Gartner says that latent user demand and market conditions are conductive to mobile IM's future adoption. It will appeal to developing markets where mobile phones are often the only connectivity device a user owns. Mobile Music: Sure, you have the iPhone, but what about your other options? What about mobile music services - especially those for non-iPhone devices?

15. SmartPhonesi et nøtteskall Profesjonelt mobilitetshus med hovedfokus på: Mobil integrasjon og skreddersøm Rådgivning og konsulentvirksomhet Mobil programvareutvikling basert på standardkomponenter Tilrettelegging av mobile bedriftsapplikasjoner Mobile Device Management (MDM): Konfigurasjon av mobiltelefoner Tilgjengeliggjøring av mobile applikasjoner Mobil sikkerhet Kontroll og administrasjon Generiske Mobile Applikasjoner (GMA): Utvikling av apps Distribusjon av ”best ofbreed” apps

16. Detteer vi bra på! Kompetansehus med mange dyktige ansatte Vi følger markedsutviklingen. Vi tilbyr både software produkter og tjenester (Saas) Vi følger teknologiutviklingen. Vi har bred kompetanse på flere plattformer Bredt spekter av anerkjente løsninger i vår portefølje Vi har etablert oss i Norden og har nå referanser i Norge, Danmark og Sverige

17. Kort oppsummering: Vår strategi VISJON Ledende mobilitetshus i Skandinavia MISJON Gi kunden mobil frihet med full kontroll

18. Hvorforinvesterei mobile løsninger?

20. Økonomiske fordeler (RoI) Effektivitet: Convert employee downtime into productive work, with mobile access to business critical systems This equates to 250 hours per user per year in recovered downtime Arbeidsflyt: Mobile working processes allows mobile staff to keep on going, moving work for others, while they are out of the office The average BlackBerry user reports an increase in the efficiency of the teams that they work with by 38 per cent Tilgjenglighet: Mobile solutions makes your employees available. Customer response can be done anytime and anywhere. An active Smartphone user do 2000 – 3000 emails per year while mobile, and over 1,200 phone calls per year Source: Analyzing the Return on Investment of a BlackBerry Deployment, 2007 , by Ipsos Reid

21. SmartPhones anbefaler….. Lag en mobilstrategi for virksomheten! Invester i en løsningsomgir deg kontroll over de mobile brukerne i din bedrift Mobiliserforretningsprosesser og få en mereffektivorganisasjon Lytttilbrukeren! Veientilsuksessgår via fornøydebrukere!

22. Don’t Be Ugly By Accident! Kilde:okcupid

23. Backup slide: WW omsetning apps Tall fra 2008 – 2015. Alle tall erimilloner dollar: Kilde: Ovum