http://smartidealane.com
Today we look back at the previous four parts of this five part series on using social media. In previous installments, we looked at:
1. Social Media Funnels
2. Participation and Engagement in Social
3. Branding and Marketing
4. Social Media Link Building
Today, we look back at it all.
http://smartidealane.com/social-media-template-social-media-guide-and-review
2. Branding and Marketing
Social Media is about branding yourself and
your organization, while also marketing yourself
and your standing in the industry.
I am valid = I am an authority
7. Finding the community
If you cannot find the people you want to touch,
then how can they ever hear your message??
8. Finding the community
1. Opening Social Media Accounts
2. Editing their look to match your brand
3. Giving valid information
4. Participating in conversations
5. Funnel users from viewers to broadcasters & purchasers
6. Experiment with the content, but not the message
7. Review, alter and repeat
12. Participation and Engagement
Give:
You will need to give value to the community as
a whole. This isn’t just about generating traffic
to your site; it’s about becoming an authority!
13. Content and Why Flashy Works!
Users in social media platforms consume
content in different ways.
Age
Sex
Region
Platform
Device
Timing
14. Content and Why Flashy Works!
How to do social right?
1. Use an image or video in EVERY post!
2. Use at least one #hashtag in every post
3. Don’t be afraid to make and link video
4. Look for trending topics and incorporate them
5. Don’t be afraid of outreach (other social pages)
6. Don’t discount giveaways and contests
15. The Right Stuff: Ratios that win
First, how often should you post?
16. The Right Stuff: Ratios that win
First, how often should you post?
Next, when?
17. The Right Stuff: Ratios that win
First, how often should you post?
Next, when?
Finally, what to post?
18. The Right Stuff: Ratios that win
First, how often should you post?
Next, when?
Finally, what to post?
The answer? It will depend on a lot of factors,
and will never be the same between two
businesses!!!
19. The Right Stuff: Ratios that win
What about your own offers and links?
20. The Right Stuff: Ratios that win
What about your own offers and links?
Try to do a 25% or less mentality with your own
offers and deals. Stick to the Jab, Jab, Jab,
Right Hook mentality. From there, refine it to
what works for your community and platforms.
21. The final words on Social Media
1. Your brand is you
2. Your community is you
3. Your feedback is you
4. Your social media presence is you
22. The final words on Social Media
1. Your brand is you
2. Your community is you
3. Your feedback is you
4. Your social media presence is you
GET IT?!?!
23. Join the Smart Idea Lane
http://smartidealane.com
jamesblews@smartidealane.com
Thanks ! ! !
