1. The Marriage of SEO
and Social Media

2. Why you Need Good SEO
• It is not enough to have a great website. After all if no one can find
you what good does it do you? That is where having solid SEO
comes in- both onsite and offsite SEO.
• What would happen to your business if you came up on page one
of Google? What would 5 or 10 more customers do for your
business every month?
• 97% of all searches for products and services start online, don’t you
want to be found when someone is searching for your type of
business?
• That is where SEO can help your business. The longer you wait the
more time it will take you to catch up.

3. Why you Need Good Local SEO
• Google Changes their algorithm frequently
• Advent of Google Places changed Local Search
• Reviews are listed on Places page

4. Why you Need Good Local SEO

5. Why You Need Strong Social Media
• Social media is the new word of mouth
• Businesses can live and die by reviews now
• Reviews can show up on Facebook
• Social media posts are now shown in results
• Google + pages now shown in results
• Social Media factored in to your rankings

6. Why You Need Strong Social Media

7. What can you do
• Make sure all of your citations are identical
across social media platforms and directory
sites.
• Use RoboForm tool for consistency.
• Monitor reviews and respond.
• Use keywords in profiles where you can.
• Solicit Reviews.
• Encourage engagement.

8. How they Tie Together
http://www.youtube.com/watch?v=4hAgiIXuNbs

9. How you can Leverage Both
• Share your Blog Posts on your Social Media
Platforms.
• Blog posts shared on Twitter get 117% more
page views than those not shared. That's a big
number.” source: Hubspot
• Check your analytics for traffic sources and
keywords.

10. How you can Leverage Both
• If you are a franchise or part of a corporate
chain with a local presence, have your own
social media pages and Google Places listing.
• Create great content and distribute
throughout various Internet channels so it can
get picked up and shared on many platforms.

11. What you Say Matters
Source: http://www.business2community.com/social-media/social-media-
marketing-%E2%80%93-10-inspiring-infographics-097845

12. Extras
• Mobile search is taking over in a big way
• 50% of searches on a mobile phone are for
local businesses.
• Google announced device specific results.

13. Extras
• This presentation was made before the announcement of Google’s Search Plus
Your World.
• Search Plus Your World includes:
• Personal Results, which enable you to find information just for you, such as
Google+ photos and posts—both your own and those shared specifically with you,
that only you will be able to see on your results page;
• Profiles in Search, both in autocomplete and results, which enable you to
immediately find people you’re close to or might be interested in following; and,
• People and Pages, which help you find people profiles and Google+ pages related
to a specific topic or area of interest, and enable you to follow them with just a
few clicks. Because behind most every query is a community
• Read more here: Search Plus Your World
• http://googleblog.blogspot.com/2012/01/search-plus-your-
world.html?utm_source=feedburner&utm_medium=email&utm_campaign=Feed
%3A+blogspot%2FMKuf+%28Official+Google+Blog%29

14. Thank You
• Presentation by Angela Moore
Six Degrees SEO
The SMART Team:
Dale Dillon Lips
Christopher Porter
Sherif Morgan
Aaron Eden
Michael Gray
Angela Moore
Danielle Lips, Media Asst.