Step by step explanation of Pinterest, demographics, how to set up account, how to use, helpful tips.

1. September 26, 2012
PINTEREST

2. Welcome
•Please silence your phones
•Please leave emails until after the workshops
•Enjoy yourself and let’s learn!
•Thank you Karen Fisher and Nova Home Loans!
www.onlinebizSMARTs.com

3. Mission
Provide high caliber social media and
online marketing training to business
owners and professionals so that they
may thrive in the internet world.

4. Where we distinguish ourselves is
that we cover the full scope of the
online marketing options and tie
them together with business
strategy.

5. Dale Dillon and Michael Gray
SMART Team Master Mind Members
Sherif Morgan Deborah Munoz-Chacon
Aaron Eden Pam Furlong
Chris Hazen Molina
Staff Steve Frantzis
Danielle Lips Connie Ryan
www.onlinebizSMARTs.com

6. What is Pinterest?
 Pinterest is a social network that
allows users to visually share, curate
and discover new interests by posting
(pinning) images or videos to
pinboards.

7.  Not a place to push your
product or service, but a
place to show the lifestyle
associated with your
product.

8.  Very visual and focused on
lifestyle
 “This is a social network meant to
connect everyone in the world
through the things they find
interesting.”

9. Vocabulary
 Pin – an image added to a
Pinboard
 Pinboard – a collection of pins
based on themes
 Pinning – visually sharing content

10.  Repin – reposting
 Pin It Button – button to place on
website for sharing from website.
Includes linkback.
 Pinner – the person using
Pinterest

11. Should You Be On Pinterest?
 80% Women
 55% are ages 25 to 44
 Time on site per visit – 17 minutes average!
 https://www.google.com/adplanner

12. Pinterest Unique Visitors
January 2011 to January 2012

13. Pinterest Terms I
 You retain all of your rights in all of the
User Content you post to our Service.
 You grant a non-exclusive, royalty-
free, transferable, sublicensable, world
wide license to
use, display, reproduce, re-pin, modify
(e.g., re-format), re-arrange, and
distribute your User Content on
Pinterest for the purposes of operating
and providing the Service(s) to you and
to our other Users.

14. Pinterest Terms II
 Any User Content that you post to
the Service does not and will not
violate any law or infringe the
rights of any third party, including
without limitation any Intellectual
Property Rights (defined below),
publicity rights or rights of
privacy.

15. How to Sign Up
 Sign up with the same email address
that you use for your Twitter business
account or Facebook Profile.
 So that you can share new pins through
your Twitter account.
 No connection to Facebook business
pages, just your profile.

16. Setting Up

17. Create Your Accounts
 Create a Pinboard
 Upload Pins
 Repin Pins
 Check URL

18.  Add the applicable links at the
bottom
 Make sure “Hide your Pinterest
profile from search engines” is
OFF.

19. Links!!
 Go to Pin
 Click on edit
 Is there already a URL there and is
it the one you want?
 If related to your site, type in your
site URL
 Or type in site of Pin originator

20. Optimize Profile
 Use your company name as your
user name
 Add your logo
 Include the brief description of
your business

21. Build Your Following
 Follower of specific pinboard
 Follower gets notified when there is
a new pin on that board
 Follower of User’s Account
 Follower gets notified where there
is a new pin on any of that user’s
boards.

22.  Create a great board that is based
on the specific topic. Include
other pins that are relevant.
 Follow other users and they may
follow you back.

23.  Put button on your website
 Get html from “Goodies”

24. Get Pin It Button from
“About” Menu
Menue

27. Pinterest Search
 Pins
 Boards
 People

28. Goals
 Brand recognition
 Increase traffic to website or blog
 Convert into leads or sales

29.  How do you do that?
 You build a great Pinboard that conveys your
brand and the lifestyle of your buyers
 What is your brand lifestyle?
 http://www.pinterest.com/marketo/working-
marketo/

30. Maximize the Search
Optimization
 Add links and keywords to
descriptions so that you can be
found by search
 Hashtags can be used to improve
search. Match the hashtag to
twitter

31. Analytics
 Check your analytics to see if you
are getting referral from Pinterest
and which pins or billboards are
producing most effectively

32. Pinterest Etiquette
 Be Respectful
 Be Authentic
 Pinterest is an expression of who you are. We think being
authentic to who you are is more important than getting
lots of followers. Being authentic will make Pinterest a
better place long-term.
 Credit Your Sources
 Pins are the most useful when they have links back to
the original source. If you notice that a pin is not sourced
correctly, leave a comment so the original pinner can
update the source. Finding the original source is always
preferable to a secondary source such as Image Search
or a blog entry.

33. Pinterest Etiquette
(continued)
 Report Objectionable Content
 Tell Us How to Make Pinterest
Better

34. Tips on Building Great
Pinboard
 Think visual!
 Think brand!
 Think lifestyle!
 How your brand is used
 Photos that show your culture and business personality
 Photos from your blog
 Infographics based on your industry data
 Book covers, download graphics
 Customer photos – photos of them using your product or service
 Ask customers to pin their own photos of themselves using your
products
 Taller images repinned more often!